Mobile app development is now a very popular business, as thousands of software developers utilize cutting edge technology to develop apps that can meet a myriad of life challenges. It's not easy though, as it takes expertise and experience to create applications that can integrate into the current infrastructure, and are easy to use and maintain. That's why some companies with sufficient resources prefer custom apps, and can easily commission a renowned app development firm to have that done.
Not all software engineers are lucky enough to work for renowned IT firms or blue-chip companies as part of an in-house team though. Thousands of independent software developers are out there creating all sorts of applications, from games to life-saving apps. Some do it for fun, while others do it in the hope of making a few extra bucks.
Some freelancers have burned the midnight oil developing applications only for their clients to disappear or fail to pay for the same. If this ever happens to you, don’t count it as a loss just yet, because innovation shouldn’t be wasted. With suitable marketing, your application can still enter the competitive market, change and improve people’s lives, and make a little money out of your work.
Before you even type your first line of code, you must carefully conceptualize your ideas around a specific target or problem. You might want to create an app that will save the world from itself, but remember that there are some individuals who might not be interested in being saved. In short, map out a niche you truly understand. A bit of market research should reveal the gaps in the market that you can fill. If done right, you could see a lot of downloads, which is a great indicator of the app’s relevance to users.
Websites as Marketing Tools
Websites are important sources of information, and are used to trade goods and services from anywhere on the planet. Almost everyone is trying to sell something online to someone else. You don’t have to wait until the app’s launch to create a site for the same. In fact, if anything, creating a website should be one of the first things you can do even before commencing work on the application. It is actually easier, faster, and cheaper to design and host a site than to create a custom application. To save time, use any of the many ready-to-use themes, tweak a bit, buy a hosting plan and get your upcoming app online.
Content is King
Online users can be very demanding, and there are a lot of skeptics who find fault in everything. Don’t be discouraged. In fact, you can learn a lot from your critics. Just make sure that your site is filled with compelling and flawless content. As you write, assume the role of a buyer and ask yourself relevant questions. Remember that not everyone is tech-savvy, so go slow on technical jargon. Carefully craft case studies, whitepapers, videos, blog posts and other relevant forms of content not only for marketing the application, but also to inform prospects what it can do, and what makes it different.
Social Media & Internet Marketing
Social media has changed the way people communicate and share. Facebook, for example, is no longer a platform for friends and relatives to check on each other, gossip about celebrities or discuss politics. It is now an authoritative marketing tool that you can exploit. The same applies to Twitter, YouTube, and LinkedIn, among others. There are other Internet marketing strategies that you should consider--such as email marketing, content marketing, and search engine marketing—for advanced exposure.
Marketing mobile applications is tough, but you can manage if you get the whole process right from the start. Don’t forget to include some giveaways, discounts or irresistible offers, especially in the early stages of marketing.