Effective and actionable tips that will allow you to build a thriving and profitable online business
Building a thriving business, whether online or offline can be quite a challenge. However, for a traditional business to succeed in today’s world, it must consider going online. No business can afford to ignore having an online presence today.
Thankfully, the internet offers several opportunities that businesses can take advantage of. Already, many businesses have successfully managed to leverage the power of the internet.
According to recent statistics, 81% of all small businesses over the world have an online presence. Moreover, eCommerce is growing at an extremely quick rate at almost 25% year-on-year. These statistics alone should be enough to convince you to grow your business in the online world. If you don’t do so, you’ll soon be left behind by your competitors.
Today, we’ll take a look at some effective and actionable steps that you can take to start growing your online business. Make sure to follow these practical tips, and you’ll soon be on your way to building a profitable and thriving online business!
Purchase domain and hosting
The first step to taking your business online is owning a business website. For this, you’ll need to purchase a domain name and web hosting.
Don’t just jump into purchasing any domain name for your business website. Your domain name will be associated with your brand, so you must give it some thought. Think of something that is catchy, easy to remember and something that reflects your brand. When you find a suitable domain name which is available, purchase it.
Along with your website domain name, you will also need to purchase hosting to put your website on the internet. There are several web host providers in the market and offerings vary from one provider to another. Don’t settle for a cheap web host. Going with a cheap web host will mean having to deal with poor customer support and unnecessary downtime issues. Always choose a web host that is fast, secure and reliable.
Create a website
After purchasing a domain and hosting, you need to create a website for your business. Now, there are several predesigned themes and templates available in the market which will allow you to create a website within minutes. However, if you’re creating a business website, you shouldn’t use pre-designed templates.
Business websites must be optimized in every possible manner to offer an amazing experience to users. They need to be fast-loading, search engine friendly, mobile friendly and should be visually attractive. If a business website lacks any of these, visitors will bounce off the website.
The best way to create a business website is to hire a web developer or designer. There are thousands of web design agencies in the market, and you can even hire individuals from online marketplaces. Professional web developers can ensure that your website is optimized for functionality.
After you have your business website created, the next step is content development. You will need to add relevant content to your website to attract and retain your visitors.
Content is crucial when it comes to identifying with your customers. You must include unique and engaging content on your website that offers plenty of useful information to visitors. Also, make sure that your website content is targeted towards your user base.
While you can certainly create content for your business website, hiring a copywriter is a better idea. Professional copywriters know what kind of content attracts and retains users and they can make a big difference to your website.
After your website is populated with quality content and you have fixed any functional errors, you can go ahead with initial submissions. This includes submitting your website to Google and Bing for indexing so that your website is visible in search results.
Other than submitting your website to search engines, you should also submit your website to other platforms like Amazon and eBay. Millions of people visit these marketplaces every day and by you should take advantage of such platforms.
Also, if you are running a local business, don’t forget to submit your website and location to Google Maps listings.
Targeted website promotion
Once your business website has been indexed by search engines, it will be listed on the internet. But, you can’t leave things here. Unless your website is listed on the first page of search engines, people won’t find your website.
That’s why you should consider targeted website promotion. Targeted website promotion involves making use of internet marketing tactics such as SEO (Search Engine Optimization), PPC (Pay Per Click) Marketing and Google Local Marketing, among others.
The best way to go about targeted website promotion is by hiring an internet marketing agency. Experienced internet marketers can help ensure that your website reaches out to the proper target audience.
Other promotional work
Alongside targeted website promotion, there are several other things you can do to maximize your business outreach.
Basic internet marketing strategies such as affiliate marketing and email marketing can really help promote your online business. Again, professional internet marketers can help you out with such promotional work.
Strong social media presence
Every online business needs to be backed by a community of followers. The only way to do this is by having a strong social media presence.
People are always active on social media. By tapping into social media, you will be able to increase your business outreach and grow a loyal community of followers.
Now, simply creating a business page on different social media networks won’t cut it. You should build a strong and unique presence on social media. The best way to approach this is by posting relevant and interesting content on a regular basis.
Managing social media presence can be very time-consuming. Make sure to invest in social media marketing services or hire a professional marketer to help manage your social media campaigns.
Blogging and sharing
Another way to build a strong community of followers is by blogging and sharing content. By creating and maintaining a regular blog, you can attract people and get them to follow your business. Such followers will be extremely loyal to your brand as they appreciate the useful content you provide.
Sharing of content is another great way to get people to follow your business on the internet. By sharing content that is relevant to your target audience, you can maximize your outreach with lesser effort.
Maintaining a blog and sharing content on a regular basis can distract you from your business responsibilities. Hire a copywriter or an internet marketing agency to help you out with blogging and sharing content.
Great offers and customer support
Finally, to take your online business to the next level, your website should have great offers and amazing customer support. While your business website must offer a great experience to your customers, you should also provide special offers to attract customers. Remember – your business isn’t the only one in the online world. To truly stand out, your offering must be unique.
Also, make sure that you have a quality support team to assist your customers in every way possible. Providing amazing customer support is key to growing your business online.
So, there you have it – these are some practical and actionable tips that will enable you to grow your business online. Make sure to follow these tips, and you’ll be on your way to being the owner of a thriving and profitable online business!
So, there you go – these are some helpful and practical tips that’ll enable you to grow your business online. Do you know of any essential tip that I may have missed out on? Or are you already on your way to building an online business but you seem to be stuck? Either way, do let me know your thoughts and comments in the section below and I’ll be very happy to help you out!