Brand Logo and Brand Guidelines

  • Status: Closed
  • Prize: $500
  • Entries Received: 903
  • Winner: LeonelMarco

Contest Brief

We are launching a new product line and need a logo for our brand and a brand guideline. The products our brand will sell are: fresh fruits and vegetables initially and eventually dairy products, eggs, honey and other farm related products. It will be an online brand that will deliver to your house. The brand name is “Picapino” which means roadrunner (the Bird like the cartoon) Even though its delivery we do not want to inspire speed or fast or the cartoon. Its just a catchy name but in real life it’s a pretty bird
The brand has to inspire confidence, calmness, farm, organic and Tuscan like farms. It has to have clean lines and Tuscan like colors.
The farm slogan is “Todo una experiencia” which means “a whole experience”.
Besides delivery we will have people come to our farm where you can harvest your fruits and vegetables and you can eat at our local restaurant, have cooking classes where you can cook what you picked. You can come during the weekends and wonder around the farm with your family where you can find a lot of farm related activities. Planting harvesting, animal feeding, etc.
Picapino is a simple farm lifestyle which contrasts in this fast moving world. With Picapino you can feel the calmness and confidence in the brand and products you receive at your home and you get it you will remember the good and worry-free time you spent at the farm.
The brand has to be flexible enough so that one day we can sell a wider variety of products without loosing its origins.
Take into consideration that the brand logo will be printed out in cardboard boxes, plastic packaging and so it should not have too many colors and has to be clean to print.
Attached I’m putting some ideas of our progress so far (which we like) and some pictures, vectors and icons which are somewhat in the line we are looking for. Look at the colors we have used for our webpage since it’s the types of pantones we are looking for.

The brand guideline has to have these 5 things
1. LOGO with
a. Vector File
b. Editable Source File
c. High Resolution
d. 3D MOCKUP

Formats:
a. High Resolution
b. AI
c. JPG
d. PDF
e. PNG
f. PSD
2. Colors to always use with the brand. Specify the pantones Give a primary and a secondary color mix pantones.
3. Typography to always use with the brand. Fonts, Styles etc to use in: Titles, paragraphs, explanations, etc. Give examples and detailed explanations
4. Graphics and Pictures. What is the general Style to use in graphics and pictures. Give examples .a definition and guidelines to use and select pictures with their filters.
5. Icons. We need at least these Icons depicting the primary uses. Bullet points, Buttons for the webpage, background wallpapers (repeated patterns) and common icons for a farm. (Chickens, carrots, lettuce, pepper, tomato, broccoli, asparagus, potato, apple, pineapple, papaya, plants, basket, shovel, fence, hills, planting row, trees any others you can think of)


Think outside the box If you have any questions don’t hesitate to ask. And please start sending your advances so we can give you feedback as you go.

Excited to see your work!

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