Brand Refresh and Brand Identity
- Status: Closed
- Prize: $8880
- Entries Received: 1
- Winner: multishacks
Contest Brief
JOB 1 - BRAND DESIGN
1.1 - MASTER LOGO REFRESH Scope of Work:
- Refine current English “Habitual” (see attached) logo and tagline “Growth through Habit”:
- Typography
- Colours
- Size and scalability
- Correct and Incorrect usage * (to be part of the Brand Guideline)
- logo to work as stand alone on square or circle icon
To ensure consistent look & feel throughout all Habitual communications Guideline (English version):
I. Introduction
- Habitual Missions Statement
II. The Brand
- Brand Positioning
- Target Segment (Master + 2 Sub-Brands)
- Brand Equity Pyramid
III. Logo x 3 (Master brand + 2 Sub-brands)
- Master logo
- Description of Sub-brand logos
- Tagline
- Logo permissions (guidance and limitations based on Job 1.1 and 1.2)
- Clear space
- Minimum size
JOB 2 - BRAND IDENTITY GUIDELINE
IV. Corporate Colors (Master brand + 2 Sub-brands)
- Primary colors
- Secondary colors
- Color palette
V. Corporate Typefaces (Applicable to all 3 brands)
- English Font type
- For headline, sub-headline, body copy. Primary and secondary font types - Typefaces licensing fee to be responsible by client (if any)
VI. Correct and incorrect logo applications
- Examples of correct use & incorrect use
VII. Photography Styles
- Examples of correct photography styles
- Examples of incorrect photography styles
Recommended Skills
Employer Feedback
“I am already looking to keep Dicky on for regular work - professional, hard working and very diligent. Thank you.”
chrisgarvey1, Hong Kong.
Public Clarification Board
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rislambigc88
- 4 years ago
#extended
- 4 years ago
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Varulv
- 4 years ago
Hello Mr. Chris, please check entry #863 Thank you.
- 4 years ago
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Sarower914
- 4 years ago
Please check my Entry #868
- 4 years ago
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mdshahinbabu
- 4 years ago
Please increase your contest time....................
- 4 years ago
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Varulv
- 4 years ago
Hello Mr. Chris, please check entry #863 Thank you.
- 4 years ago
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Contest Holder - 4 years ago
Hey all. Thanks for all your input. Right now there are potentially 3 pitches I would consider. They are being considered as they have shown pitch pack experience, have asked good questions and created good looking work. If you have specific questions about the pitch I am happy to talk to you. I won’t respond to ‘what do you want me to change’. Thanks once again for your time and designs.
- 4 years ago
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iah5a2bc036243b8
- 4 years ago
Do you have any plans to run this contest for more time, Chris?
- 4 years ago
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Contest Holder - 4 years ago
I don’t but if I feel I am not comfortable with any of the offers I may re run a new contest with a more limited scope.
- 4 years ago
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Contest Holder - 4 years ago
That is the last public post, I do encourage you to read the posts below and the brief in detail.
Thanks
Chris- 4 years ago
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wakilahmedpallab
- 4 years ago
#804
- 4 years ago
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goldenrose3264
- 4 years ago
Hello CH, Please check my entries and let Inbox have any comments??
- 4 years ago
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Raju1357
- 4 years ago
I am sorry to say that your instructions are very much confusing. If you are looking for someone who has worked with brand packaging before i can show you some of my previous projects.
- 4 years ago
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Raju1357
- 4 years ago
https://www.instagram.com/dev.graphicsuniverse/
This my instagram page: I hope you will find what you are looking for.
www.graphicsuniverse.com
This is our official website- 4 years ago
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Contest Holder - 4 years ago
Thanks for the link. Appreciate your comments.
Sorry if the request is confusing, i am asking for a lot! If it does not make sense I am happy to clarify specific areas of it.- 4 years ago
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Contest Holder - 4 years ago
To be considered you must
1. Show me previous brand pack you have created
2. Show me in design you have ideas for brand pack.
I will automatically reject those who do not know what a brand pack is or if I have to explain what a brand pack is.
Thanks for the entries all- 4 years ago
View 1 more message-
shahalom12250
- 4 years ago
If you help me a little.
- 4 years ago
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Contest Holder - 4 years ago
It’s more than just logos. As there are several parts to the project I am not looking at anyone who just submits a logo.
Please be clear on the project and show me examples of parts of the project description- 4 years ago
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kingberr
- 4 years ago
What do you mean by sub-brands ? what are the other logos that we have to create
- 4 years ago
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Contest Holder - 4 years ago
It’s more than just logos.
Please read the contest description.
There is several parts to this job and I am not even looking at proposals that’s simply share one logo.- 4 years ago
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idesigndesires
- 4 years ago
Hi,
When you say brand pack, do you mean you want a brand design template?- 4 years ago
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Contest Holder - 4 years ago
All details of what I want are in the contest description. Am happy to clarify parts of this but I feel the description is quite comprehensive.
- 4 years ago
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creativedurjoy
- 4 years ago
you don't know what you need that is the problem
- 4 years ago
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Contest Holder - 4 years ago
Thanks for your input
- 4 years ago
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gagamba
- 4 years ago
working on it
- 4 years ago
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Contest Holder - 4 years ago
??
- 4 years ago
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Contest Holder - 4 years ago
That was meant to be a thumbs up. Thank you
- 4 years ago
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henrik2390
- 4 years ago
#709 Hi CH please check this
- 4 years ago
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MariaDesigne
- 4 years ago
Please check #700 thanks
- 4 years ago
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mdshahinbabu
- 4 years ago
I am working...................
- 4 years ago
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Contest Holder - 4 years ago
It’s night time here so I’m switching off.
I will only award the project if I can see previous brand pack work (made by yourself ?) or a sample of ideas.
Not expecting a finished project.- 4 years ago
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Contest Holder - 4 years ago
I need to see entries acknowledge more than just the logo design part of the pitch. Please share some thoughts on fonts, texts, colours based on pitch.
- 4 years ago
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iah5a2bc036243b8
- 4 years ago
And if possible extend the contest time a bit.
- 4 years ago
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Contest Holder - 4 years ago
Imran - i am willing to award on partial work, i need to understand if creators have experience and understand what i need rather than a perfect logo from the off.
- 4 years ago
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Contest Holder - 4 years ago
Hi all, I’m not expecting complete work to win the contest but I do need to see you understand the brief - either can share previous Brand packs you have created or can share a sample of what you have in mind.
Logo only is not enough to win the contest.- 4 years ago
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j4alm
- 4 years ago
another question:
do you want us to stick to the company's mission statement/goals when making the branding book? Also we don't have to stick to the sailing analogy when designing, right?- 4 years ago
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Contest Holder - 4 years ago
I’m open for suggestions.
I would like the logo to represent our goals of self improvement and social connection.
No need to stick to the sailing analogy.. again open for creative suggestion for sub brands- 4 years ago
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Contest Holder - 4 years ago
Do you have precious examples of branding books you have created?
- 4 years ago
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Sarower914
- 4 years ago
please check my Entry #549
- 4 years ago
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gopiranath
- 4 years ago
please check #528
- 4 years ago
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Contest Holder - 4 years ago
Notes
- do not use blue (it is a cold colour)
- please have read pdf to get an idea of who we are
- am liking deigns which show connection to development, improvement, growth, support
- the H that looks like two people holding hands was very creative.
Please do show more than just the logo, I need a designer who Understands the complete package.
Any logo only designs I will simply reject- 4 years ago
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j4alm
- 4 years ago
hi there just got a question:
to be clear, you want a logo, a brand book (similar to the pdf with explanations of brand strategy) plus some website mockups? Let me know if I am correct.
Cheers- 4 years ago
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Contest Holder - 4 years ago
Almost correct - the PDF is background information to help designers understand who we are and what we do and who we do it for.
The brand book has no example but would cover the list in the original pitch.
No need for website mock ups
Most important is updated logo with user guidelines for different formats and brand book.- 4 years ago
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saidurrahmanniku
- 4 years ago
please check #251
- 4 years ago
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gagamba
- 4 years ago
#guaranteed
- 4 years ago
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shakil71222
- 4 years ago
Hello sir, please check #392
- 4 years ago
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mdmafug410
- 4 years ago
CHECK #381
- 4 years ago
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mdmafug410
- 4 years ago
CHECK #380
- 4 years ago
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ShawonDesigns
- 4 years ago
Sir please #guaranteed this contest.
- 4 years ago
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Contest Holder - 4 years ago
Please read attachment
- 4 years ago
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aleemjara
- 4 years ago
Please Check#301
- 4 years ago
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