Create an Industry/Company Name - $250 Prize

  • Status: Closed
  • Prize: $250
  • Entries Received: 155
  • Winner: emense

Contest Brief

The Comtel Group is seeking to create a word or acronym that represents a new category of business model/service. This new term will hopefully ultimately become the company name as well. This will eventually lead to a complete rebranding of the company. Currently we are willing to pay $250 for someone who can come up with a just word or name that we can use in our marketing. If that person also has skills in other areas they will be the first in line to help us with the other projects.

If you wish to provide a submission please read the following:

What we want to do is similar to what; Kleenex, FedEx, Rollerblade, Q-Tip, Rolaids, Swiffer, and few others have accomplished: Their name became the name, that their target audience used to describe the product category. As a company we want to provide the term and define the term.

Context
At Comtel we are a professional and managed service firm that helps mid-market companies evaluate/design, procure, implement, and support, “As A Service” technology like; internet, cloud computing, hosted/VOIP phone systems, productivity apps like O365/G-Suite, mobility, security, and more. For those who know the industry we are also a broker/agent of all the major technology service providers. For those who are not familiar with the industry, if you were the I.T. leader for a mid-sized organization with a few hundred to a few thousand people and you want to replace your internet and voice service providers, or premise based servers for cloud computing, we can help. We first discover the clients objectives and help them evaluate/shop (and manage) the various providers like, AT&T, Cox, Verizon, etc. for the telecom, and AWS, Azzure, etc. for the cloud computing. We call these providers the 800lb gorillas.

(We are not a traditional I.T. Managed Service Provider who deals with on premise equipment).

Typicially two types of sales reps sell the services mentioned above, direct reps, and brokers/agents, Comtel is a third option and most unique.

I would like a one, two or three word name for a professional or company that:
• Helps clients procure their technology solutions from major service providers
• Takes the same commission funding that other reps would get, and the client can exchange that commission for professional services that deliver a best practice approach and ensure the business outcomes they want, or if they don’t professional services on the particular purchase they can apply it toward another project of a different type or the company just splits the commission with the customer and cuts them a check.
• Low risk and effort for the customer
• Budget neutral or better
Somehow we want the word or words to encapsulate at least the first two points and preferably the third and fourth as well.

Another way to consider the ideas that have to go into the name are:
1. Agent, Broker, Rep, Procurement, sourcing
2. Exchange commission for pro services (or subsidized professional services, subsidized staff augmentation) or rebate buying
3. Best practice service provider management

These examples suck because they don’t make a nice sounding word (like; “VAR” Value Added Reseller, other than the last) but provide the feel:
1. CESA (Commission endowed staff augmentation) “Seesah”
2. PAFP (Procurement Agent funded pro-services) “Pap” f is silent
3. PSSA (Provider Subsidized Staff Augmentation)
4. PXM (Procurement Exchange Manager) this would pronounce like, “Paxum”

Please read the full attached doc if you would like further information to help with your brainstorming!

Remember that the name doesn’t necessarily need to be a real word or commonly known word. After all, we don’t think anyone was regularly using the terms Uber or Kleenex before they existed.

Have fun, we’re looking forward to see what you come up with!

Recommended Skills

Employer Feedback

“@emense won the contest on 7 May 2020”

Profile image thecomtelgroup, United States.

Top entries from this contest

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Public Clarification Board

  • wakilahmedpallab
    wakilahmedpallab
    • 3 years ago

    Check #186

    • 3 years ago
  • globaldigital369
    globaldigital369
    • 3 years ago

    Dear Contest Holder, Kindly check Entry #189 . I have done the in depth analysis of your requirement and suggested the name. Fingers crossed!!! :)

    • 3 years ago
  • anikpro26
    anikpro26
    • 3 years ago

    Sir, it's great to see my entry getting on top with five stars. Not only this, I would like to work on long term projects that you have and get on the move of remarketing your brand. Hoping to win this contest and listen more from you.

    • 3 years ago
  • Abdellatiefyahia
    Abdellatiefyahia
    • 3 years ago

    Working on it

    • 3 years ago
  • MattiaG
    MattiaG
    • 3 years ago

    Hello, check my new entry #171
    Thanks, Mattia

    • 3 years ago
  • sanxperiablog
    sanxperiablog
    • 3 years ago

    Hello there, kindly go through entry # 170 . Hope you like it.

    • 3 years ago
  • SelinaSwathi
    SelinaSwathi
    • 3 years ago

    Hope you like the entry #98 and #100

    • 3 years ago
  • emense
    emense
    • 3 years ago

    Please check entry #110

    • 3 years ago
  • ThePhenomenal01
    ThePhenomenal01
    • 3 years ago

    Hi,
    I submitted some entries, please check them out.

    • 3 years ago
  • saif6827
    saif6827
    • 3 years ago

    Please check my entry #28 i explained why you should select my idea for your company

    • 3 years ago
  • nikhilcse
    nikhilcse
    • 3 years ago

    #guaranteed #guaranteed

    • 3 years ago
  • mayankajmera
    mayankajmera
    • 3 years ago

    #guaranteed

    • 3 years ago
  • mayankajmera
    mayankajmera
    • 3 years ago

    Please check my entry #59

    • 3 years ago
  • onlinework3720
    onlinework3720
    • 3 years ago

    #guaranteed please

    • 3 years ago
  • MattiaG
    MattiaG
    • 3 years ago

    Hello, check my entry #7
    Thanks

    • 3 years ago
  • ahmedrahaf666
    ahmedrahaf666
    • 3 years ago

    #guaranteed please

    • 3 years ago
  • mvamva
    mvamva
    • 3 years ago

    #guaranteed please

    • 3 years ago
  • Nikapal
    Nikapal
    • 3 years ago

    #guaranteed first

    • 3 years ago
  • PaleRiderShovon
    PaleRiderShovon
    • 3 years ago

    #guaranteed please

    • 3 years ago
  • zeeshanftr
    zeeshanftr
    • 3 years ago

    please check entry # 30

    • 3 years ago
  • saif6827
    saif6827
    • 3 years ago

    Please check my entry #28

    • 3 years ago
  • saif6827
    saif6827
    • 3 years ago

    #guaranteed #sealed Please

    • 3 years ago
  • noornada
    noornada
    • 3 years ago

    Please, #guaranteed

    • 3 years ago

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