Descendants Brewing Company Logo

  • Status: Closed
  • Prize: $376
  • Entries Received: 56

Contest Brief

Hi, My name is Joe, I'm the founder of Descendants Brewing Company in Milford, NJ. We are looking for a logo (badge) as well as a full name logo (our name written out and stylized). Our hope is that this project can lead to many others as we develop labeling and event marketing.

Our inspiration for Descendants comes from the ancestral stories that make us who we are today and how we got here. From a design standpoint we're inspired by 1800's Victorian/steampunk aspects particularly found in pre prohibition beer designs as well as the back sides of late 1800's photos/cabinet cards. We realize that our graphic design is extraordinarily important in growing our business.

Some elements that we like for the logo include:
Our name in antique/vintage type
The ancestral tree or some kind of broad tree

Possibly the name of our town - Milford, NJ
Possibly our slogan - What's Your Story?
Possibly some beer related imagery like grain (but not hops)

I will upload some pics of things we like (hopefully not too many)

Really hoping that freelancer is where we will find the look and feel that captures what inspires us and helps build our business.

For the tree images that I uploaded with the mountains and trees...the tree in particular that I like is the one on the bottom left...something about it's simplicity that I'm drawn to.

As silly as this is I referenced an article with this methodology in finding great brewery logos.

Is the logo distinct? A logo shouldn’t look like everything else out there. The branding has to stand on its own and be set apart from the competitors.
Is the logo readable? Not legible? Try again.
Is the logo versatile? A company’s logo should look good scaled up or down, and should work in color or in black and white.
Is the logo attractive? Because it MUST look super fly. No negotiation.
Is the logo timeless? If a logo looks dated to me now, in 5 or 10 years, that problem will just be compounded.

Thanks so much. We can't wait to see what's in store for us!

Sincerely,
Joseph David
Founder - Descendants Brewing Company

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Top entries from this contest

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Public Clarification Board

  • Alberick72
    Alberick72
    • 1 month ago

    have you not picked a winner yet ? aren't these things supposed to be guaranteed. hopefully you will announce some time soon. You could be mistaken for stealing the artwork without paying and have a local graphic shop reproduce. hopefully that is'nt the case and for what ever reason you've delayed any announcement.

    • 1 month ago
  • YudiiKrolina
    YudiiKrolina
    • 1 month ago

    My design stayed on the outside after he told me it was one of the favorites: /

    • 1 month ago
  • violetweb2
    violetweb2
    • 1 month ago

    Seriously, did NOT pick a winner... wow!

    • 1 month ago
  • YudiiKrolina
    YudiiKrolina
    • 1 month ago

    Yudi T. 1 semana atrás Responder Eliminar
    Hello, do not forget to check my entry #234, I think you forgot to rate it, I had said that you were interested in my design, I hope your answer :) Greetings and luck to the rest of the contestants

    • 1 month ago
  • DCVAgus
    DCVAgus
    • 1 month ago

    Hi! i would LOVE to see what happened here! :D You must be working with the winning one but remember to award someone before the deadline! (this contest was guaranteed so the prize will be split between the top designs if you don't choose one) Regards!

    • 1 month ago
  • AlekMarquez
    AlekMarquez
    • 2 months ago

    Hi, please my entry #203. Your feedback is well appreciated. Best Regards

    • 2 months ago
  • Alberick72
    Alberick72
    • 2 months ago

    CHECK #230 I think the first one looks fantastic !

    • 2 months ago
  • AlekMarquez
    AlekMarquez
    • 2 months ago

    Hi, please consider checking my entry #203. I hope you like it. If you need any changes, don't hesitate to ask me. Best Regards

    • 2 months ago
  • dulhanindi
    dulhanindi
    • 2 months ago

    please check #197

    • 2 months ago
  • jdavid979
    Contest Holder
    • 2 months ago

    Hello designers, we chose to extend for 3 days which thankfully raises the prize for the great art we are discovering. We've narrowed our search down quite a bit now. Just small revisions we're interested in exploring. Also...we are curious to see a logo with the name "Descendants Brewing Company" across the trees trunk and above roots. If it's not too much trouble. We'll be reaching out individually over the next few days. Thanks again to everyone.

    • 2 months ago
  • StodgyDog
    StodgyDog
    • 2 months ago

    #165

    • 2 months ago
  • Alberick72
    Alberick72
    • 2 months ago

    cant wait to see who you pick. :)

    • 2 months ago
  • RavenWings
    RavenWings
    • 2 months ago

    Please check #152 and #155

    • 2 months ago
  • deidreleestudio
    deidreleestudio
    • 2 months ago

    Good afternoon! Submitted my entry #150. Would love your feedback.

    • 2 months ago
  • ratax73
    ratax73
    • 2 months ago

    check #149 and feedback thanks

    • 2 months ago
  • jdavid979
    Contest Holder
    • 2 months ago

    Hi artists, with less than a day left we've narrowed down the field significantly. We received many incredible designs and appreciate everyone who submitted a design. Tomorrow we will continue deliberating and reach out. Thanks again!

    • 2 months ago
  • ratax73
    ratax73
    • 2 months ago

    check #138 and feedback thanks

    • 2 months ago
  • ProDesigns24
    ProDesigns24
    • 2 months ago

    #133. Thank you.

    • 2 months ago
  • AlekMarquez
    AlekMarquez
    • 2 months ago

    Hi, please consider checking my entry #131. I hope you like it. I really appreciate any feedback. Best regards.

    • 2 months ago
  • jdavid979
    Contest Holder
    • 2 months ago

    Hi artists. Thank you for so many really great s=designs. There are several we are strongly considering. To clarify our post...the logo is for Descendants Brewing Company. Our primary design elements are the name
    Descendants Brewing Company as well as the tree as our main identifiable centerpiece all in a late 1800's Victorian style. All other design elements are secondary but appreciated if incorporated in a clever way. Thanks everyone for the great work.

    • 2 months ago
    1. YudiiKrolina
      YudiiKrolina
      • 2 months ago

      If you like my design, you can select me and I will send you a corporate manual and all the pop material you need

      • 2 months ago
    2. YudiiKrolina
      YudiiKrolina
      • 2 months ago

      #111 nes design please check

      • 2 months ago
  • YudiiKrolina
    YudiiKrolina
    • 2 months ago

    #111 nes design

    • 2 months ago
  • Alberick72
    Alberick72
    • 2 months ago

    hopefully we can continue working together if you end up picking my design. We do high quality decals and signs if you were interested in getting fully equipped with a branding :)

    • 2 months ago
  • YudiiKrolina
    YudiiKrolina
    • 2 months ago

    #80 #81
    Hi, I've uploaded a different design to the previous one, so please, I beg you to revise it and if you have any modifications please let me know

    • 2 months ago
    1. YudiiKrolina
      YudiiKrolina
      • 2 months ago

      #82

      • 2 months ago
  • Alberick72
    Alberick72
    • 2 months ago

    I am a bit curious about the review on #41 was there something you didn't like or that you felt needed to be added to the design ? I am very open to suggestions

    • 2 months ago
  • YudiiKrolina
    YudiiKrolina
    • 2 months ago

    Hi, thanks for the rating, how can I improve my design #50 ? What would you like to be changed? Your opinion is important

    • 2 months ago
  • NikeStudio
    NikeStudio
    • 2 months ago

    please check #70 #71 #72

    • 2 months ago
  • Alberick72
    Alberick72
    • 2 months ago

    Give 41 a good look I'm sure you wont be let down :) stayed up from 10pm till 4am in the morning just because I was feeling really passionate about this logo.

    • 2 months ago
  • jakirhamid123
    jakirhamid123
    • 2 months ago

    please check#44

    • 2 months ago
  • jones23logo
    jones23logo
    • 2 months ago

    Please give feedback, thank you

    • 2 months ago
    1. YudiiKrolina
      YudiiKrolina
      • 2 months ago

      #9 #7

      • 2 months ago
  • jdavid979
    Contest Holder
    • 2 months ago

    Hi artists, we just upgraded to a sealed entry format. We appreciate the great entries so far and will begin reaching out individually shortly. Thanks so much for the great designs!

    • 2 months ago
  • krisamando
    krisamando
    • 2 months ago

    #sealed

    • 2 months ago
  • rezaulislam6911
    rezaulislam6911
    • 2 months ago

    #sealed please

    • 2 months ago
  • WIalbert
    WIalbert
    • 2 months ago

    don you have a person to print your shirts yet

    • 2 months ago

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