I'm so sorry that I am not able to explain exactly what it is that makes a 4 star entry. They have to be both clever and beautiful. I have to be able to picture the image all over our website and paperwork and on everything that we do. This image is clever, but it doesn't have the "wow" factor.
Till now I have submitted 44 entries of different categories ! 5 ENTRIES have 3 star ratings . But I couldn't reach 4 star rating . Getting disappointed ! Exactly what you want I can't understand CH !!!