Design logo

Status: Closed
Prize: €75
Entries Received: 54
Winner: bluedaycome

Winner

Contest Brief

• The blog is entirely focused on cruise holidays
• The main purpose of the blog is to get Polish consumers enthusiastic about going on a
cruise holiday. It is an informal website not a commercial one. No ads will be shown.
• The target audience
o Polish consumers
o Decision making unit is the mother, between 30 – 50 years’ old
o She is part of a modern family with kids in the ages between 8 and 18.
o Characteristics: conservative, proud, strives for a perfect family, social status is
important, life-style, the kids are gods
o Websites target DMU visits
 https://www.claudia.pl/
 https://www.miastokobiet.pl/
• Our brand values
o Youthful
o Modern
o Curiosity
o Proud
o Ambitious
• Blog’s name: Rejs Ekspert
• Type of logo: Emblem logo
• Design of logo: Vintage modern