Design Logo and Packaging Sticker for Sushi Brand

  • Status: Closed
  • Prize: ₹18000
  • Entries Received: 66
  • Winner: zinkodesign

Contest Brief

Design brand logo, decide name, colours fonts and other elements for an upcoming sushi brand in India. This is the first brand to sell packaged sushi for takeaway in retail shops. Starting from the capital New Delhi it is poised to be successful on a national scale.

Deliverables
1. Logo Design
2. Brand Colours and Font
3. Sticker Design for Packaging

Requirements
1. Design should be attractive, this product will be placed in Seven Eleven type shops and supermarkets in refrigerated foods section. Where everything, like beverages, candy, microwave food is all attractive looking. Our products need to stand out, although it already stands out since it's sushi in clear plastic packaging.
2. Sticker should fit this packaging - [login to view URL]
3. This brand should appeal to international audience, in the age range of 21 to 35 who have knowledge of English language and are familiar with Japanese culture, through Hollywood movies and anime.
4. Name and Design should show that brand is Japanese, that it's Japanese sushi.
5. Should not be the following
- Very cute or cartoonish like, Hello Kitty
- Very Japanese, to a point where people can't understand unless they are Japanese
- Should not be Indian or Indian fusion (People hate that pretentiousness)
6. Should not be similar to existing brands/competition, like;
[login to view URL]
[login to view URL]
[login to view URL]

Below are images of how take away sushi is displayed in shops and also the packaging we will use, i.e., ST2 sushi tray ([login to view URL])

Please keep in mind that the people who will buy this are not Japanese. These are not used to black sushi, they are more used to white sushi, like this - [login to view URL]

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Public Clarification Board

  • ivek351
    ivek351
    • 4 months ago

    Question: Do you also need dielines for your sticker design, so that you will have a ready template for printing? Or do you only need the design to see how it will look?

    • 4 months ago
    1. shubhamsingh1988
      Contest Holder
      • 4 months ago

      Yes, whatever is the final design we agree upon, should be print ready.

      • 4 months ago
    2. ivek351
      ivek351
      • 4 months ago

      I see, that's not a problem.

      • 4 months ago
  • nandagasperini
    nandagasperini
    • 4 months ago

    pls check #127. thank you

    • 4 months ago
  • sunnyplace27
    sunnyplace27
    • 4 months ago

    Everyone loves sushisushi #109

    • 4 months ago
  • reddmac
    reddmac
    • 4 months ago

    #103 . original illustration. :)

    • 4 months ago
    1. Skltwn
      Skltwn
      • 4 months ago

      Paint?

      • 4 months ago
  • reddmac
    reddmac
    • 4 months ago

    "swiper no swiping" - Dora....LOL

    • 4 months ago
  • Alfie17
    Alfie17
    • 4 months ago

    Please review my updated entry #99

    • 4 months ago
  • shubhamsingh1988
    Contest Holder
    • 4 months ago

    Minimalist and Artistic look, both are welcome.

    • 4 months ago
    1. pelish
      pelish
      • 4 months ago

      #72 #73 #74

      • 4 months ago
    2. nandagasperini
      nandagasperini
      • 4 months ago

      #93 pls. thank you

      • 4 months ago
  • sandy4990
    sandy4990
    • 4 months ago

    kindly check #90

    • 4 months ago
  • cuongdesigner
    cuongdesigner
    • 4 months ago

    Plz check #55 ^^

    • 4 months ago
  • cuongdesigner
    cuongdesigner
    • 4 months ago

    #sealed plz

    • 4 months ago
  • manibalanrjm23
    manibalanrjm23
    • 4 months ago

    dear CH can you msg me private reg design...

    • 4 months ago
  • nandagasperini
    nandagasperini
    • 4 months ago

    Hi! Pls check #20. Thank you!

    • 4 months ago
  • newlancer71
    newlancer71
    • 4 months ago

    Please check entry #30 to be rated, thank you.

    • 4 months ago
  • ivek351
    ivek351
    • 4 months ago

    Currently working on it! When you say the Packaging should look japanese to the point where japanese can understand it, do you mean that the packaging should be in Japanese?

    • 4 months ago
    1. ivek351
      ivek351
      • 4 months ago

      Ah i see what you mean, thank you for the information!

      • 4 months ago
    2. ivek351
      ivek351
      • 4 months ago

      Also i wanted to ask you, do you prefer a minimalistic type of design or more of a artistic style?

      • 4 months ago
  • finder3
    finder3
    • 4 months ago

    #sealed please

    • 4 months ago

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