Develop a Corporate Identity for an website targeted at independent travellers

  • Status: Closed
  • Prize: $150
  • Entries Received: 10
  • Winner: AnticNikola

Contest Brief

We will be launching a new website designed to be an invaluable resource for global independent travellers looking to stretch their travel budget.

We require:
+ a logo (standard use + variations for: square, web site header, use on white background, use on dark background, black and white)
+ colour scheme
+ font selection

Optional:
+ tag line suggestion(s)
+ animated logo

Specifically we need:
+ a website header (for use on wordpress)
+ email footer (for use with gmail - should be a mixture of text and graphics - not one graphic)
+ business card design
+ letter head stationary

The organisation will mostly operate online so fonts and colours should be suited to use across common digital platforms. Most users will be accessing the site from mobile devices and tablets.

The identity will be used on content published in:
+ website
+ email
+ eNewsletter
+ social media (Facebook, Twitter, YouTube, Google +, Reddit, Instagram etc)
+ printed business cards
+ documents

About the new website:
The website address will be www.frugaltravel.club

You can see a working early draft of some content at http://frugaltravel.info - go to http://frugaltravel.info/category/review/housesitting/ or http://frugaltravel.info/compare/compare-housesitting/ to see example of content.

FrugalTravel.club is being created to turn dreams into adventures – because everyone should be able to explore our world. The site will become the place to share and discover unbiased information about stretching travel budget for a month, a year or a lifetime.

Content is targeted at mature, global independent travellers embarking (or embarked) on the adventure of a life time who are looking for insider information on how to be frugal with their hard earned cash.

This site will contain travel tips , impartial reviews and travel feedback and stories from independent travellers.

Information on the site will be unbiased and based on independent field evaluations and real life experiences accompanied by feedback from independent travellers. The site will tell the whole story ‘warts and all’.

We want to foster a genuine 'club atmosphere' where members feel compelled to share their stories and experiences with a community of like minded people.

We want to make club members feel ownership of the club and make them feel special, loved and part of something big and of significant social value.

Travel is what connects the world, and the best travellers spend months or years on the road building these connections - and on a journey of personal growth.

What the site is NOT:
+ a site offering cheap travel/accommodation/airfares etc
+ a trip advisor style site offering reviews of specific accommodation/restaurants etc

Recommended Skills

Employer Feedback

“A clever design that delivered to the brief. Then great communication and flexibility. ”

Profile image danielbone, Australia.

Public Clarification Board

  • AnticNikola
    AnticNikola
    • 7 years ago

    check
    1. http://goo.gl/h5ir98
    2. http://goo.gl/zJ3dKb
    thanks

    • 7 years ago
  • danielbone
    Contest Holder
    • 7 years ago

    I know it may be too complicated to try and include all these ideas in one logo. But a perfect logo will in some way capture all three elements -
    + frugality (stretching your money further),
    + travel (specifically long term, global travel on a budget) and
    + club (a group of people with shared interests helping each other out)

    • 7 years ago
  • danielbone
    Contest Holder
    • 7 years ago

    To symbolise 'Club' I would ideally like to indicate the idea of people helping each other.

    • 7 years ago
  • danielbone
    Contest Holder
    • 7 years ago

    The audience is global travellers so to a globe is a good symbol for global travellers - but you may have more creative ideas

    • 7 years ago
  • danielbone
    Contest Holder
    • 7 years ago

    Thank you for all the entries.Some great ideas. I am keen to find a design which clearly indicates FRUGAL, TRAVEL and CLUB. Frugal is often shown by a piggy bank, stretching money, saving money etc.

    • 7 years ago
  • scottbernstein01
    scottbernstein01
    • 7 years ago

    Hello,

    I have read your project details.do you have some time to communicate with me .

    I am sure you will like our services.It will help you to take an appropriate decision.I confidently assure you that you will get a high quality website within a very cheap price and good time frame.

    Please build up a discussion board so that I can show you our all strength and capability.
    Waiting to hear from you.

    Thanking You
    Yogesh Chavhan
    www.aitseosolution.com
    Skype:-yogeshchavhan

    • 7 years ago
    1. danielbone
      Contest Holder
      • 7 years ago

      Hi Scott?

      • 7 years ago

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