Logotype and style for Distillery of Åland Islands
- Status: Closed
- Prize: $161
- Entries Received: 261
Contest Brief
Overall description: Distillery of Åland will be a Distillery that are innovative. Therefore our style should be innovative and colorful to stick out in the shops over the world. We would like a logotype and example of our lable on a bottle.
Size for lable on a bottle: 65 mm x 125m maximum and preferred 45 x 94 mm on the 50 cls bottle. On a 75 cls bottle the maximun is 75 x 140 mm and preferred is 50 x 108.
Full brief below (translated from swedish through google translate):
Distillery of Åland Islands - communication guidelines
Who we are: “We are a passionate beverage innovator with the roots in the history of Åland that delivers innovation, taste and design in a traditional industry”
Who we turn to: Our communicative target group is “beverage-interested life-enjoyers” who want a quality drink with a modern touch. The target group has a strong influencer base in the Nordic region and affects people with high to high income who are interested in good food, drink, health and finances. At launch, we are communicating to the target group in the Nordic countries, but at a later stage we will expand to the international market, which means that our brand, our products and our communication need to be internationally adapted.
What and how we communicate: Our customer must consistently get a sense of innovation, modernity and humor in everything we communicate. We are knowledgeable but not overly formal. Communication, both written and graphic, images, etc., should be perceived as professional. Preferably, the innovation has a connection to the nature or history of Åland. Our communicative language is English. We like to communicate in a way that makes our followers active.
A message must meet the following criteria:
The message gives a sense of innovation
The message is perceived as modern
Professionally
Aesthetically good
A message always contains one of the following:
Picture
Moving Image
Animation
Attached is examples of Absolut Vodka, known for their modern design
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