WE Enterprise Logo & Brand Identity Brief

Open

Prize:

$20 USD

Entries Received:

331

23 days, 3 hours remaining

WE Enterprise is a premium lifestyle, investment, and wealth-building brand founded by a husband-and-wife partnership. The core concept behind the brand is that two individuals can come together to create something greater than either could achieve alone. The brand philosophy is: 1 + 1 = 11 and Hydrogen + Oxygen = Water The result is not two separate entities working together, but an entirely new entity created through intentional alignment, shared vision, and shared purpose. We are seeking a sophisticated, timeless, and highly original logo and visual identity that communicates: Partnership and unity Wealth creation and ownership Premium lifestyle and global experiences Freedom, growth, and legacy Intelligence, elegance, and long-term thinking The logo should feel equally appropriate for: Investment holdings Real estate ventures Hospitality and lifestyle brands Family office activities Private wealth initiatives We are particularly interested in creative exploration of: The word WE Monogram concepts Negative-space designs Symbolic representations of transformation, multiplication, connection, or becoming one We prefer: Luxury branding Minimalist design Clean and modern aesthetics Clever and thoughtful symbolism Please avoid: AI generated content Generic corporate logos Clip art House icons Wedding imagery Hearts Overly literal concepts Trendy startup-style logos Color Palette: We are intentionally not prescribing colors and welcome professional recommendations that best communicate the desired positioning and emotional response. Important We are specifically looking for original, human-created creative work. Submissions that are clearly AI-generated, heavily AI-assisted, templated, stock-derived, or copied from existing brand marks will be disqualified. Designers should be prepared to explain the thinking, symbolism, and creative process behind their work. The final brand should leave viewers with the impression of: Sophistication. Ownership. Freedom. Partnership. Legacy. And communicate a simple idea: WE Enterprise: Together, we become more. Deliverables Requested: Primary Logo Secondary/Alternate Logo Logo Mark / Monogram Black & White Versions Color Recommendations Brand Identity Concepts Source Files (AI, EPS, SVG)
Guaranteed

Skills Required

3D Design
Adobe Illustrator
Adobe Photoshop
Branding
Corporate Identity
Creative Design
Design Thinking
Graphic Design
Logo Design
Typography

Accepted File Formats

gif, jpeg, jpg, png

Clarification Board
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Md Fahimalam

·

10 hours ago

Hello sir, i hope you like it. please check #131

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Md Fahimalam

·

10 hours ago

Hello sir, i hope you like it. please check #131

User Avatar
Md Fahimalam

·

10 hours ago

Hello sir, i hope you like it. please check #131

D

Contest Holder

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1 day ago

Color Recommendations Instead of prescribing one palette, I'd test finalists in these three worlds: Option A: Family Office Luxury (My Favorite) Midnight Navy Vintage Gold Ivory Emotion: Wealth. Legacy. Stability. Option B: Global Lifestyle Deep Emerald Champagne Gold Soft Cream Emotion: Freedom. Travel. Wellness. Option C: Modern Institutional Charcoal Platinum White Emotion: Authority. Intelligence. Timelessness.

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Contest Holder

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1 day ago

Option 5: The Infinity WE Concept Create a continuous-line mark. The W transitions into the E without lifting the line. One motion. One entity. Symbolism Infinite possibilities Continuous growth Seamless partnership Eternal evolution Why It Works Very elegant. Excellent for: Lifestyle brand Hospitality brand Luxury merchandise

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Contest Holder

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1 day ago

? Option 4: The Foundation Mark Concept Use two vertical pillars (the "1s") supporting a modern WE symbol. Visual hierarchy: 1 1 \ / WE (Not literal.) Symbolism The pillars represent: Mr. WE Mrs. WE The resulting structure represents: Legacy Strength Wealth Why It Works Feels institutional. Would appeal to: Investors Banks Real estate partners Weakness Slightly more corporate.

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Contest Holder

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1 day ago

? Option 3: The WE Compass Concept Create a luxury compass-style emblem where: WE forms the center. The compass points represent: Freedom Global living Expansion Exploration Symbolism This supports: Global property network Real estate Wealth Travel Lifestyle Why It Works Extremely scalable. Could sit on: Building signage Resort branding Corporate materials Property entrances Weakness Slightly less connected to the marriage/union story. Score: 8.75/10

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Contest Holder

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1 day ago

? Option 2: The H₂O Monogram Concept Build a WE monogram whose geometry subtly incorporates: H₂O without writing H2O. Example: W creates the H structure E creates movement Center connection represents the "2" No one sees it immediately. Symbolism Transformation Chemistry Creation Emergence The mark almost functions like a secret. Only insiders know its meaning. Why It Works Luxury brands thrive on hidden meaning. This gives Mrs. WE and Mr. WE something unique to explain for decades. Risk May become too clever and lose immediate readability.

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Contest Holder

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1 day ago

I used AI to provide some additional concepts for everyone to consider Option 1: The Transformation Mark Concept Create a monogram where the W and E combine to form a third shape. At first glance: Viewer sees a premium symbol Second glance: Viewer sees WE Third glance: Viewer discovers two vertical pillars subtly forming the "1s" from 1 + 1 = 11 Symbolism Two individuals One unified entity Multiplication Transformation The mark communicates: "Together we become something entirely new." Design Direction Minimalist Geometric Symmetrical Think: Rolex Chase Blackstone Family office level sophistication Why It Wins This most directly captures: Hydrogen + Oxygen = Water without being literal. Score: 10/10

D

Contest Holder

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2 days ago

I want to thank everyone for the many ideas...I am reviewing all several times per week and will soon begin to eliminate and rank designs to help narrow down... I wonder if there is a way to incorporate the "1's" in "1+1=11" by using either the outside edges of the "W" or something similar with the horizontal lines in the "E"--now, I'm not sure how to do that but it seems that someone with creativity can subtly and cleverly incorporate this element into this design. Also, rather than explicitly having, "hydrogen + oxygen = water" maybe it would be more clever to use the symbol or chemical abbreviation (i.e., Water = "H2O")--the 2 is a subscript, but you get the idea. These are just ideas that I'm curious if they can be integrated--or maybe there's a better and more creative way to incorporate these idea. Potentially, we're using the term WE and we're designing a mark to represent the brand? This is another viable way to approach the ideas I currently have... Hope this was helpful

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