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What is Keyword Research?

Keyword research is the process of finding, analyzing and selecting the best keyword phrases to target on your websites, landing pages and other digital marketing assets. Researching these keywords will give you an idea of what your audience wants and how they search for it.

Hire a Keyword Researcher

Discover the perfect Keyword Researcher for your web optimization project on Freelancer.com. Our experienced professionals can deftly identify and analyze your target keywords, ensuring your website gets the visibility and traffic it deserves. Choose from the highest quality options - you won't be disappointed!

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James

5.0

6.1

100%

Caringbah, Australia

$10 USD per hour

Hi, I'm an expert in helping my clients grow their small business. To have a successful business you only need 3 things; 1. You need to get a good flow of people who contact you for your goods or service. Getting this right is almost always the difference between success and failure. I provide this service with website development and/or SEO. I can get you to the first page of Google. I can do all the other online marketing, but this is always first port of call. 2. You need to provide quality. You either need to provide a quality service, or quality goods at a competitive price. This is where you come in. 3. You need to handle your back end efficiently so you can concentrate on your core business - accounts, CRM, cashflow, recruitment, payroll etc. I can handle all that, or parts of it if required. But first you need to get step 1 right. That's where I usually start with my clients. It's surprisingly more simple than many believe it to be. So if you need help by someone who has built multiple successful businesses, get in touch. Regards, James

Keyword Research Website Design Internet Marketing SEO Link Building

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Kylie

5.0

5.2

100%

Redcliffe, Australia

$35 USD per hour

Are you looking for a native English speaker with superior writing skills and an eye for detail? Look no further! I specialise in: - academic proofreading and editing - SME copywriting and website content. I do not use any kind of rewriting / spinning software. Work with me for engaging copy in perfect English with 0% plagiarism...guaranteed! I'm a PhD student in my final year at a top Australian university. My academic record speaks for itself: I have received more than ten awards for academic achievement at UWA, including a PhD scholarship. Before I became a student, I spent eight years working in the construction industry as an estimator and internal salesperson. My responsibilities included copywriting for the company website, creating marketing material, and writing tender submissions. NOTE: I provide academic editing and proofreading services only. I do not accept jobs that involve writing students' assignments for them.

Keyword Research Copywriting Research Proofreading Excel

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Esme May

4.9

4.7

100%

Perth, Australia

$25 USD per hour

I am a Masters of Education student. I hold a Bachelor of Arts (Social Science and Theology) from the University of Melbourne and I am currently based in Western Australian (GMT+8). I have a passion for writing, education, editing, and languages. I speak Spanish and am currently learning Russian. I have been published for my research work on deficit discourse and policing Islamic communities. In addition, I have ghostwritten for numerous educational and non-fiction blogs. I assist in editing, running, and writing the popular blog Journalytic and am currently attempting to establish myself as a children’s author. I have been published for both my poetry and short stories and received an honourable mention in Melbourne’s 2017 Spoken Words competition. I have worked as an SEO blog post writer, as a product based copywriter for multiple sales companies, as an online English teacher, and have worked as a ghostwriter for autobiographica and fiction pieces.

Keyword Research Copywriting Data Entry Research Social Networking

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Imran

5.0

3.1

100%

AUSTINS, Australia

$25 USD per hour

I am a professional Academic Writer, Research Analyst, and Graphic Designer with 8+ years of experience delivering high-quality academic, research, and creative solutions to students, researchers, and businesses worldwide. My expertise includes academic writing, research papers, essays, case studies, thesis and dissertation writing, literature reviews, SPSS data analysis, ghostwriting, proofreading, editing, and presentation design. Alongside writing, I provide complete graphic design services including logo design, business cards, stationery, social media posts, flyers, brochures, T-shirt design, packaging design, full branding solutions, Illustrator, Character Design, AI image generation and Photo editing. I focus on delivering plagiarism-free, well structured, and professionally designed work tailored to client requirements and industry standards. Client satisfaction, clear communication, and on-time delivery are always my top priorities.

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How to hire a great freelance Keyword Researcher

A keyword researcher is an SEO specialist who identifies the search terms your target audience uses, analyzes their competitiveness, and maps them to content opportunities that drive qualified organic traffic. Hiring a freelance keyword researcher gives you a data-backed foundation for content strategy, paid search, and on-page SEO without committing to a full-time hire.

What a freelance keyword researcher delivers

Keyword research is the entry point for almost every successful organic growth strategy. A skilled keyword research expert turns vague topic ideas into a structured plan of search queries, ranked by intent, volume, difficulty, and commercial value. The output is not a raw list of words. It is a prioritized roadmap your content, SEO, and PPC teams can act on immediately.

Typical deliverables from a freelance keyword researcher include:

A master keyword list segmented by topic cluster, search intent, and funnel stage

Search volume, keyword difficulty, CPC, and SERP feature data for every term

Competitor keyword gap analyses showing terms competitors rank for and you do not

Long-tail and question-based keyword sets for blog and FAQ content

Pillar-and-cluster content maps linking primary keywords to supporting terms

Keyword-to-URL mapping for existing pages to prevent cannibalization

Local keyword research for geo-targeted businesses and Google Business Profile optimization

Negative keyword lists and high-intent keyword sets for Google Ads campaigns

Tools and platforms keyword researchers use

A competent keyword research specialist works across multiple data sources to triangulate accurate metrics. Standard tools include Ahrefs, Semrush, Moz, and Google Keyword Planner for volume and difficulty data. Google Search Console provides first-party query data showing what your site already ranks for. AnswerThePublic and AlsoAsked surface question-based queries and People Also Ask topics. SurferSEO and Clearscope help connect keyword targets to on-page content briefs.

Most keyword researchers organize their findings in Google Sheets or Excel, with pivot tables and filters that let stakeholders sort by intent, difficulty, or topic cluster. Some deliver visual content maps in Airtable, Notion, or mind-mapping tools to make the strategy easier for content teams to consume.

Industries and use cases

Keyword research is foundational across nearly every sector that competes for organic visibility. Common use cases include:

Ecommerce stores expanding their category and product page footprint

SaaS companies building topic clusters around feature, comparison, and alternative queries

Local service businesses targeting geo-modified searches

Affiliate and content publishers identifying high-traffic, low-competition niches

B2B firms researching buyer-journey queries for inbound content

Agencies outsourcing research for client SEO audits and content strategies

Amazon sellers researching product keywords for listing optimization and PPC

YouTube and app store creators optimizing for video and ASO discovery

Adjacent skills that often overlap

Keyword research rarely exists in isolation. Many freelancers pair it with related SEO disciplines, including on-page SEO, technical SEO audits, content strategy, link building, SERP analysis, and competitor research. If your project extends past research into execution, look for candidates who also offer SEO content briefs, content writing, or PPC campaign setup so the research translates directly into ranking pages or paid campaigns.

How to evaluate keyword research candidates

Strong keyword researchers combine analytical rigor with an understanding of search intent and business goals. When reviewing profiles, look for the following signals:

Demonstrated proficiency with Ahrefs, Semrush, or Moz, with sample reports in their portfolio

Case studies showing organic traffic or ranking improvements tied to research deliverables

Experience in your industry or with comparable business models

Evidence of intent classification, not just volume sorting

Clear, well-structured deliverable templates

Familiarity with Google Search Console and analytics tools for first-party validation

Useful interview questions to ask shortlisted candidates:

Walk me through your process for building a keyword list from scratch for a brand new website.

How do you classify search intent, and how does that affect which keywords you prioritize?

Which tools do you trust most for search volume and difficulty, and why?

How do you identify and resolve keyword cannibalization on an existing site?

Can you share an example of a keyword gap analysis that led to measurable traffic gains?

Why hire keyword researchers on Freelancer.com

Freelancer.com gives you access to a global pool of SEO specialists, content strategists, and keyword research experts across every industry and budget level. You can review verified portfolios, client reviews, and completion rates before you award the project, so you can match the right researcher to your niche, language, and target market. Clients set their own budgets and receive competitive bids, making it straightforward to find freelancers on Freelancer.com whose experience and pricing align with your project scope. Milestone Payments protect your funds until deliverables meet your standards.

Post a project on Freelancer.com today and connect with skilled keyword researchers ready to build a search strategy that grows your organic traffic.

What are the steps to hiring a freelance keyword researcher?

Hiring a keyword researcher on Freelancer.com is a straightforward three-step process. The clearer you are about your business, target market, and the deliverables you expect, the better the bids and final research output will be. Here is how to run the hire from brief to award.

Step 1: Post your project on Freelancer.com

The brief you publish is the single biggest factor in the quality of bids you receive. A specific, well-scoped post filters out generalists and attracts keyword research specialists with relevant experience. Head to the post project page , where you fill in the brief, scope, timeline, and budget before publishing the project for freelancers to bid on.

Your website URL, target country or countries, and primary language

A short description of your product, service, or content niche

Two to five direct competitors you want included in gap analysis

The deliverable format you expect, such as a Google Sheet with intent and difficulty columns, a content map, or a keyword-to-URL plan

Whether you need supporting work such as content briefs, search intent labeling, or PPC keyword sets

Timeline expectations and your budget range

Step 2: Review bids from freelancers

Bids are short proposals, not just price quotes. A strong keyword research bid shows the freelancer has read your brief, understood your niche, and has a clear approach in mind. Read each proposal carefully and shortlist candidates whose methodology matches the work you described.

Look for proposals that reference your industry, competitors, or specific keyword challenges

Check whether the freelancer mentions tools like Ahrefs, Semrush, Moz, or Google Search Console

Note clarifying questions about intent, geography, or existing rankings, which signal experience

Confirm the proposed timeline is realistic for the depth of research you asked for

Review any sample keyword reports or case studies attached to the bid

Use Freelancer.com's chat to ask follow-up questions before shortlisting

Step 3: Evaluate freelancers and award the project

The final decision combines proposal quality with profile evidence. Strong keyword researchers show consistent results across multiple projects, not just one impressive case study. Weigh portfolio depth, ratings, and review patterns together before awarding.

Portfolio depth, including sample keyword sheets, content maps, and gap analyses

Star ratings and the number of completed projects in SEO and keyword research categories

Written client reviews mentioning accuracy, intent classification, and ranking outcomes

Verified payment method, completion rate, and on-time delivery rate

Relevant language and regional market experience for your target audience

Award the project to your chosen freelancer and use Milestone Payments to release funds as agreed deliverables are completed and approved

How long does a keyword research project take?

A focused keyword research project for a single website or topic typically takes a few days to two weeks, depending on the size of the site and the depth of competitor analysis required. Larger ecommerce or enterprise projects with multiple languages or regional markets can take longer. Agree on a clear scope and deliverable list with your freelancer before work starts.

What is the difference between keyword research and SEO?

Keyword research is one component of SEO. It identifies the queries you should target, while broader SEO covers on-page optimization, technical fixes, content production, and link building. Many freelancers offer both, but a dedicated keyword researcher focuses specifically on producing the strategic input the rest of the SEO program is built on.

Do I need a keyword researcher or a full SEO consultant?

If you already have a content team and just need a prioritized list of targets and a content roadmap, a keyword researcher is usually enough. If you also need site audits, technical fixes, link building, and ongoing strategy, hire a full SEO consultant or look for a keyword researcher who offers those services as add-ons.

Can I hire a keyword researcher for a one-off project?

Yes. Many clients hire keyword researchers for discrete projects such as launching a new site, entering a new market, building a content calendar, or auditing an existing strategy. You can also engage them on a retainer for ongoing research as your content program scales.

What should I provide to get accurate keyword research?

Share your website URL, target geographic markets and languages, your main competitors, a description of your products or services, and any existing analytics or Search Console access if possible. The more context you provide on your audience and business goals, the more relevant the final keyword set will be.