Visual Merchandising Jobs

Visual merchandising is one of the most important aspects of retail, because it literally involves the layout in terms of floor plans and displays for retail locations. Of course, given the fact that brick-and-mortar locations are being challenged by internet retail tremendously, as evidenced by the massive growth of Amazon, and the fact that it has a market capitalization of around $1 trillion dollars, visual merchandising is as important as ever to entice customers to explore retail stores and make purchases.


It can be described as either an art or science, and certainly requires some understanding of psychology, as the way that a product is presented obviously has a direct effect or impression on the consumer, the same way that a logo can help with brand identification/loyalty. It is a field that requires understanding the demographic of the consumer, and appealing to their beliefs and values.


Visual merchandising involves designing the layout of a retail store, and exploring lighting and music options that will help the customer be comfortable enough to want to explore the store, and thus make as many purchases as possible. It also includes photography,

signage, and displays, and works to augment the environment in a way that will lead to more revenue for retail businesses, which will lead to profit, which can help a business grow, expand, and create more jobs. 

 

 

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    3 jobs found, pricing in AUD

    Hello looking for a visual merchandiser to set up a retail show room of vanities and mirrors and also window displays

    $452 (Avg Bid)
    $452 Avg Bid
    5 bids

    Want to design cool, quirky & creative Indian merchandise based on scenario and characters as well as typography. Majorly TShirts & Notebooks. Bulk project - Multiple Designs

    $18 (Avg Bid)
    $18 Avg Bid
    6 bids

    Hola! Estoy buscando un diseñador gráfico con conocimientos en creación de contenido de marca y brochure de marca. Estoy emprendiendo un proyecto de pastelería, ya tengo un diseño inicial del posible logo que me gustaría y quisiera ver modificaciones posibles para mejorarlo, además de estandarizar colores, tipos de letras, fondos para presentaci&oac...

    $56 (Avg Bid)
    $56 Avg Bid
    23 bids