Who can help me write my life story jobs

I'm part of an F1 in Schools team on the hunt for a resourceful freelancer who can prepare a compelling enterprise portfolio. This will not be your standard portfolio assignment, as it requires a well-thought-out composition of our team's brand, recognitions, business strategy, and sustainability practices. The portfolio is specifically targeted towards industry professionals and is intended primarily to present the judges, comprehensive information about our team, along with the marketing strategies we've deployed. It should successfully portray our uniqueness, dedication, and achievements in an understandable and appealing manner. Ideal freelancer: - Proven experience in creating portfolios that appeal to industry professionals. - Ability to communicate i...

As the founder of a promising startup, I am seeking a talented individual to help me craft an investor pitch deck. The ultimate goal of this project is to secure funding for my business, and thus the chosen freelancer must be skilled in creating engaging, visually appealing presentations that are also highly effective in communicating complex business ideas in a concise manner. Key Requirements: - The deck should include a high-level market analysis. While I don't need an extensive deep dive into the market, it must still provide an overview that conveys the potential and viability of my business to potential investors. - I would like the deck to cover several key sections: - Company Overview - Product/Service Description - Business Model - Compet...

I have an urgent need to withdraw some money, and for that, I need a photo of my ID. The ID picture is on my phone but I am facing difficulty in processing it. I need immediate help in converting the photo into a format suitable for a SCID application. I need someone who is experienced with this process to assist me. Key requirements: - Expertise with SCID photo requirements - Ability to assist urgently - Previous experience with similar tasks is a plus. Please reach out to me if you can help.

I'm seeking a skilled photo editor who specializes in restoration. The project will specifically involve restoring old photographs, though the exact condition of these photos hasn't been defined. Here's what I'm looking for: - Proficiency in photo restoration techniques - Ability to handle projects with undefined status - Flexibility in terms of deadline, as I have yet to determine a specific timeline for completion Let's bring the past back to life with your exceptional photo restoration skills!

I'm seeking a skilled CAD designer to bring my modern baby earrings concept to life. The designs will be crafted in gold, so an understanding of this material and precious metal working is a must. Key elements of the project include: - Experience in creating modern jewellery designs. - Proficiency in working with gold and understanding its properties and limitations. - An eye for detail, as these designs are for baby jewellery and need to be delicate yet durable. - Past work in creating jewellery pieces for children is a plus. If you have the skills, experience, and creativity to translate my vision into stunning, marketable CAD designs, I'd love to hear from you.

I am seeking a skillful and creative designer to bring my vision to life. Key Requirements: - Develop a modern style logo. - Create t-shirt graphic designs that bear a similar theme to the logo. - The color scheme for both elements should be monochrome for a sleek, contemporary look. Ideal qualities for the freelancer: - Strong grasp of modern design principles. - Previous experience in logo and t-shirt graphic design. - Excellent understanding of monochrome color schemes. Looking forward to hearing from talented designers passionate about creating consistent, modern-themed visuals.

I'm searching for a 3D expert who can breathe life into my product design project. You should possess a creative streak which transcends the conventional boundaries of 3D design. The specific 3D skills required weren't specified, thus your versatility across modelling, animation, and rendering areas will be highly advantageous. As for the application details, there were no strict directives outlined. However, showcasing your past work, detailed project proposals, and providing information regarding your experience will undeniably elevate your bid's likelihood of success. Ideal Skills: - 3D Modelling - 3D Animation - 3D Rendering Experience: - Versatility and aptitude in various 3D design spaces. - Industry experience in 3D Product Design.

I am in need of a skilled front-end web developer proficient in HTML, CSS and JavaScript. Adorn my website with interactive elements and captivating image sliders that breathe life into its user interaction. A keen eye that appreciates bold and vibrant aesthetics is a must. Ideal Skills and Experience: - Expert knowledge in HTML, CSS, JavaScript - Experience designing and implementing interactive website elements - Ability to execute a bold and vibrant design style - Proven background in delivering visually appealing image sliders. Should these skills resonate with your expertise, don't hesitate to place your bid. Let's create a dynamic online experience together!

I'm interested in obtaining a high-quality photo of New York City streets with the Empire State Building in the backdrop. While the architectural magnificence of the building should be captured, the photo should also reflect the vibrant life of the city with elements of street views unique to NYC. Here are some specifics: - The photo needs to be taken during the evening hours. Perhaps capturing the essence of evening lights will add to its charm. **** Lastly, please note this photo is meant to serve as a reference for artistic work, and while it needs to be aesthetically pleasing, it needs to accurately represent the city's streetscape and the Empire State Building. Ideal candidate: - Skilled photographers with expertise in street photography - Prior experience captur...

I'm looking for a skilled logo designer to create the perfect logo for my upcoming store. The ideal candidate should have experience with modern design concepts, and an understanding of the aesthetic appeal of pastel and soft color schemes. Key Requirements: - Experience in logo design, specifically modern styles - Creative flair for working with pastel and soft colors - Proficiency in design software to create high-quality, scalable, and editable vector graphics - Good communication skills to understand and implement my vision for the brand - It is very important that the logo includes the letter G The project involves the following tasks: - Initial consultation to discuss the brand's vision and requirements - Developing initial concepts for the logo - Refining ...

...to craft a professional online portfolio that reflects my brand's identity elegantly. The successful candidate will bring my work to life digitally through a captivating visual experience and user-friendly layout. Key Requirements: - Develop a portfolio website from existing brand guidelines - Integrate an image gallery showcasing my work - Create a seamless contact form for client inquiries Ideal Skills: - Proficient in web design (HTML, CSS, JavaScript) - Experience with responsive design and SEO best practices - Ability to translate branding materials into web aesthetics Experience: - Portfolio of previous web design projects required - References or testimonials from past clients preferred This project is perfect for someone who understand...

I'm in need of a talented 3D designer proficient in creating horror environments. I am seeking the completion of a 1 square km 3D environment, complete with houses and their interiors. The following is expected: - Style: Dark and eerie to create a horrifying and terrifying atmosphere. I am looking for an artist capable of bringing to life frightening and ominous visions. - Focus: Particular attention should be given to the density of environmental details. The goal is to immerse the observer in a detailed, eerie atmosphere. Manipulation of light, texture, and other subtle components to build an ambitious horror setting is expected. - Area layout: While the scene should contain houses with interiors, the density of details in other environmental elements should take priority. ...

I'm in need of a skilled digital animator to create a short, engaging promotional video for my upcoming Kickstarter board game. The Animation Style: - The animation must be in 2D, with a digital aesthetic. - It should have a fun, cartoonish style to match the spirit of the board game. - The duration of the video should be between 5 to 8 seconds. The Emotion: - The primary emotion I want this video to convey is excitement. It should be energetic and captivating, aiming to generate enthusiasm and interest in the viewers. Voice-Over: - There is no need for a voice-over. The animation should be able to convey the message and excitement without the use of voice acting. Ideal Skills and Experience: - Proven experience in digital animation is a must. - A background in creating pr...

Looking for an experienced Interior Designer to help up-style my home office. My aesthetic leans towards the modern design style and I want to incorporate this in the redesign. Key Project Details: * Type of Design: Residential * Design Style: Modern * Space to be Redesigned: Home Office Ideal Candidate should possess: * Prior experience in modern residential interior design, preferably with proof of work. * Knowledge of current interior design trends. * Ability to work within a budget. * Good communication skill to interpret and bring my vision to life. * Appreciation of functionality in design. The goal of this project is not just to create an attractive workspace, but also a functional and inspiring one that boosts productivity. If you have a creat...

I'm seeking an expert animator who can breathe life into my educational content through 2D animation. The style isn't specifically defined, so your creativity and expertise will be welcomed in determining what fits best. -The project involves turning educational material into engaging animations. -Successful applicant should be comfortable creating animations that are educative and able to maintain audience engagement. -I am open to viewing your past works or experiencing your thought process on this project, so kindly include those in your proposal. Skills and Experience: -2D animation expertise -Creative mindset -Experience with educational content -Strong storytelling ability

I am in need of a proficient WordPress developer to construct an ecommerce website for my store, Kalataru. We have a rough figma we can follow. The website should contain the following features: - 3 landing pages: one for the website, one for blogs and one for the marketplace - The website landing page should contain: A story about Kalataru, with a sage (our mascot: Rishi Kalapada) Banner links to our marketplace/shop (Shop: Kalataru Haat) and blogs (Blogs: Humara Akhbaar) Our newest arrivals (our newest collection) Offers if any Our newest blogs Policies Some icons to mention: COD, Shipping partner, Handcrafted with love, Returns and Replace policy - The blogs landing page should contain: A menu bar: Blogs button (to route the user back to the /blogs page), shop but...

I'm seeking a talented 3D artist to create realistic characters for an NFT project. The characters will need to be fully rigged for animation. Key Requirements: - 3D artist with a portfolio of realistic character designs - Proven experience in character rigging for animation - Proficient in software suitable for 3D character creation The ideal candidate will be able to bring my vision to life, creating detailed, lifelike characters that stand out in the NFT space. Please include samples of your previous work in your proposal.

I want to get more followers on this account for business proposes at least should be done before three days

Project Title: Write the life of my father and his story. The evacuation in the war, the bombing of the two family homes and his move from poverty in London to a middle class career. I am seeking a talented freelancer to write a captivating biography about my father's life, focusing on his experiences during the war, including the evacuation, the bombing of our family homes, and his journey from poverty in London to a successful middle-class career. Specific Events and Anecdotes: - I will provide a list of specific events and anecdotes that I would like included in the biography. Style and Tone: - The biography should have a narrative and storytelling style, capturing the essence of my father's life and experiences...

I require a minimalistic simple Logo for my textile business. My Brand Name: " Linton Taylor " which sells sustainable textile products especially sustainable Active wear could be made of bamboo (which we are mainly focused on), organic cotton or from other eco friendly raw materials. My expectations: > it could be 2 letter (LT) text based sporty logo like in the ref image (LT logo) or it could be a symbol or emblem which should be representing active wear theme. > or the logo could be in triangle form having LT inside it ( Ref Image Triangle). > Read the story behind my brand and you may have noticed the all over theme is like I am trying to repair the environment which is broken so like kintsugi ( ref Image: kintsugi) where the gol...

I'm in need of a creative and exper...create a bright and energetic flyer for my Facebook cover. The flyer should embrace a modern, trendy style, ensuring viewer's attention is captured instantaneously. Key Details: - The only content needs to be our social media page link. This should be a central and prominent part of the design. - The designed flyer should reflect an energetic vibe, drawing viewers' attention and creating an exciting atmosphere. Ideal Skills: - Strong graphic design experience, especially in creating engaging social media covers. - Alternative thinking, with the ability to create a design that stands out and captures interest. - Strong color theory knowledge to create a bright and energetic color scheme. Looking forward to your creative ideas. ...

I'm looking for a freelancer who can create a modern and minimalistic logo along with a corresponding YouTube banner. The primary objective of these designs is for brand recognition. We want our logo to not only be visually appealing, but to also be memorable and representative of our brand and what we stand for. For the logo, I'm open to different ideas and color schemes, however I'm particularly leaning towards modern and minimalistic styles. This means I want a clean and simple design that can easily be recognized and associated with my brand. The YouTube banner should complement the logo and present a consistent brand image. It's essential that the design is eye-catching and engaging, as it will be the first thing viewers see when t...

...skilled video editor to help refine my faceless video content. Your primary tasks will be cutting and trimming the footage and adding bold, eye-catching text and captions. Key Responsibilities: - Trim and clean up raw video footage - Incorporate bold and eye-catching text and captions - Ensure the video maintains a professional and engaging feel throughout Ideal Skills and Experience: - Prior experience with video editing, particularly with faceless content - Proficiency in using video editing software - Strong attention to detail and a keen eye for design - Ability to prioritize and meet deadlines - Good communication skills to understand my preferences and incorporate them accurately Your work will be crucial in bringing my vision to life, so I�...

**Project Description: Laravel Developer for E-commerce Website** We are seeking a skilled Laravel developer to collabo...and attention to detail. **Additional Information:** - The project has a tight deadline of 10 days, so we need someone who can work efficiently and effectively to meet the timeline. - Good communication skills are essential for effective collaboration with the frontend developer and project stakeholders. - Prior experience with e-commerce projects or similar web applications is a plus. If you meet the required skills and are available to take on this project within the specified timeline, please provide examples of your past work and your availability for an interview. We look forward to working with a talented Laravel developer to bring this e-commerce...

I'm in need of an experienced pattern cutter and seamstress who can assist in creating custom, high-end tops. The ideal candidate will be able to deliver a single prototype ahead of the final production. Key Requirements: - Extensive experience in pattern cutting and garment construction, particularly for intricate designs. - Proficiency in creating high-quality, custom tops. - Ability to deliver a single prototype for testing purposes. This project is perfect for a professional with a keen eye for detail, excellent technical skills, and a strong portfolio showcasing similar work. You should be able to bring my unique top designs to life, ensuring they are both visually appealing and structurally sound.

I am a logo design expert. I can create logos as well as design other projects using CorelDRAW application

I'm in need of a talented illustrator who can bring my children's book to life with vibrant and engaging cartoon illustrations. - Style: The illustrations should be fun and silly. - Experience: I would like to see examples of your art, but no specific experience required. - Communication: Good communication skills are essential. Ability to take on feedback for revisions is a must. If you're skilled and passionate about creating captivating illustrations for children's books, I would love to hear from you.

I'm seeking a qualified personal coach to assist me in the preparation for my life insurance exam due on the 23rd. Key points include: - Expertise in insurance policies and coverage, regulatory and legal requirements, and risk management and underwriting is required - I wish for in-person sessions for the coaching - I require additional assistance with practice exams. An ideal candidate would have a strong background in insurance, exceptional coaching abilities, and a library of effective training materials for hands-on learners. Only serious inquiries from professionals with proven track records in insurance exam preparation will be considered.

...individual to design my Yemeni restaurant. The design should have a traditional atmosphere, showcasing the unique culture of Yemen. - Key Color Scheme: The main color scheme would ideally be black and gold to evoke a warm ambiance. - Seating: Provide designs both for Arabian floor seats as well as tables and chairs to cater to different preferences. - Cuisine: As the restaurant will serve Yemeni cuisine, incorporate elements that reflect this in the design. Ideal Skills and Experience: - Previous experience in restaurant interior design - Familiarity with Middle eastern culture and aesthetics - Ability to work within budget constraints. Your understanding of traditional Yemeni aesthetics will be key for this project. Let's bring the vibrant culture of Yemen to li...

...creates a pulse amplitude modulated signal which is amplified at high power. The signal is genrated within the circuit so no user input is required. - This project has been worked on before and an added varible resistor and mosfet will be needed as well as the most important part which is power management which can be done with component selection or circuit alterations. - The purpose is a prototype development, which means you'll be instrumental in bringing my concept to life and preparing it for eventual manufacturing. - The PCB design will incorporate analog components, so expertise in working with these components is a must. You should be comfortable explaining and justifying your design choices based on this requirement. Skills and Experience: - Pro...

I'm currently looking for an experienced Android developer to help bring a new project to life. As the project parameters are still undefined, I'm seeking someone adept at working with client input to identify, design, and implement key features. Features will potentially include: -User login/signup -Push notifications -In-app purchases The application's purpose is likewise undefined, but may lean into areas of e-commerce, social networking or entertainment. Key qualifications for this role include: -Strong portfolio of previous work -Experience with client-guided workflows -Excellent communication skills, with a willingness and ability to recommend options and solutions in key areas. Timeline is currently flexible, with the possibility of an ASAP start ...

Power Automate Flow Which send multiple attachments based on SharePoint list

I'm looking for a talented graphic designer to breathe fresh life into our current logo. Skilled in creating modern, engaging designs, you will help transform our dated logo into something new and exciting. logo is in vector available, its a quick work

...graphic and illustration designs to bring my vision of a t-shirt and sweatshirt design to life. Here's what I'm looking for: - Design Type: I'm looking for a graphic and illustration design, rather than text-based or logo design. - Style: The design should be minimalistic in style. The goal here is simplicity yet profoundly appealing. - Color Scheme: Colorful yet, elegant. We're not sticking to just black and white - we're looking to add some real color to these pieces! Your previous experience in designing apparel and working with print on demand companies will be highly beneficial for this project. A robust portfolio that showcases your skill in graphic/illustration and minimalist design would also be seen favorably. Accuracy in translating ...

...looking for a talented social media expert to create engaging posts for my Instagram and Twitter accounts. Key Objectives: The post should say "Happy Lab Week to the most dedicated laboratory professionals ever! Your commitment to patient care is inspiring! We proudly salute you!" see the logo attached and create something matching the brand (feel free to look up online what they have got on their social media posts till now) add their logo to the post and these words on the bottom "Contact your healthcare provider to know more about our services and available tests" in small - The primary goal of these posts is to increase brand awareness, so I need someone who can craft compelling content that resonates with my target audience. - Th...

Instagram like app , should be able to almost have all functionality that Insta has. More details: Which operating systems should the app be compatible with? iOS, Android, Both Will users be able to sign up and create personal profiles? Yes What key functionalities should the app have, like Instagram? Photo/Video upload, Story posting

...talented freelancer who can design an effective Power BI Dashboard to integrate various data sources including Excel spreadsheets, CSV files, and SQL databases. The ideal freelancer would: - Have extensive experience with Power BI and DAX language integration. - Demonstrate an excellent grasp of designing dashboards that report on KPIs. - Be well-versed with creating DAX calculations in the Power BI environment. We require the dashboard to focus on specific metrics, therefore, a strong understanding of reporting on KPIs using DAX language is a must. Additional Skills: - Proficient in Microsoft Excel and SQL databases. - Understanding of data integration and reporting. - High attention to detail. We're excited to collaborate with a dedicated professional who...

I am urgently looking for a professional with experience in troubleshooting and fixing Wordpress website issues. The search function is not working for our client's therapy website. The search function isn’t working properly services and specialties - it’s bringing up wellness and other posts but not all the ones that include the term being searched. So searching “anxiety” brings up posts like hypnotherapy for anxiety but does not show the main anxiety page. Same with searching CBT. When the search function is used we want it to show all posts and pages that are relevant to the searched term.

I’m seeking a talented Video & Motion Graphics Editor to help edit YouTube videos or any other footage for my Youtube channel. You will play a pivotal role in bringing our brand and products to life through compelling visual content. This position requires a combination of creative flair, technical proficiency, and a keen eye for detail. You will collaborate closely with Product Owner to develop engaging videos that resonate with our target audience. Footage and assets will be readily provided, You will: What attributes we are looking for * Proven experience as a professional motion graphic designer and video editor * Proficiency in video editing software, Adobe Premiere Pro and After Effects *Video, edit and assemble raw footage into a polished final produc...

I'm reaching out to request a modification in the visualisation of a scene involving a mirror. Our goal is to create a new rendition that deviates significantly from reality while preserving certain key elements. We are seeking to place the mirror within a more modernized salon settin...elements like smart lighting, integrated digital displays, and innovative furniture pieces. It's essential to maintain the mirror's original shape and its black frame, ensuring continuity with the existing aesthetic. Despite the transformation, these fundamental features must remain unchanged to preserve the essence of the scene. We welcome your creative input and expertise in bringing this vision to life. Your contributions are invaluable to the community, and we're excited to...

I'm looking for someone to design a custom game board for a teenage audience. The game will be centered around the theme of Strategy and Mind game. Key requirements: - The design should be engaging and suitable for teenagers (13-19 years old). - The theme of the game is Strategy and Mind game. The board design should reflect and enhance this theme. Ideal skills and experience: -...Key requirements: - The design should be engaging and suitable for teenagers (13-19 years old). - The theme of the game is Strategy and Mind game. The board design should reflect and enhance this theme. Ideal skills and experience: - Prior experience in board game design. - Strong understanding of teenage audience preferences. - Creative and able to bring the theme of Strategy and Mind game to life...

I'm in search of a talented video editor to transform 1-2 hours of raw footage into a captivating documentary-style video for personal use. Ideal Skills and Experience: - Proficiency in video editing software - Previous experience in creating documentary-style videos - Ability to craft a comp...hours of raw footage into a captivating documentary-style video for personal use. Ideal Skills and Experience: - Proficiency in video editing software - Previous experience in creating documentary-style videos - Ability to craft a compelling narrative - Understanding of pacing and storytelling The project requires a creative mind to piece together the raw footage into a coherent and engaging story. The final video should be of high quality, with smooth transitions and an overall profe...

...for a 250ml Energy Drink Can. Key Responsibilities: - Develop a unique, modern look that conveys energy and excitement. - Ensure design stands out on store shelves amongst competition. - Incorporating mandatory information into the design layout. Ideal Candidate: - Has experience in beverage packaging design, with a portfolio showcasing this. - Can work quickly and efficiently to meet a 'ASAP' deadline. - Able to effectively communicate throughout the project, providing updates and revisions as needed. If you think you're the right fit for this project, please include examples of your previous work in your proposal. Inspire yourself of our website Not too much colors please. The name of the DRINK is: "YAM ENERGY" Please write &q...

...across home, office, and estate sale support. Key Tasks: - Home Decluttering: This will involve sorting through items, eliminating clutter, and organizing belongings in a way that's functional and aesthetically pleasing. - Office Filing System Setup: I need assistance in setting up a coherent and efficient filing system in my office. The right candidate should be able to help streamline the process and make it easy to maintain. - Assistance with Moves: I also need help with packing and unpacking during moves. This includes ensuring that items are packed securely, labeled properly, and unpacked efficiently in the new location. I'm looking for someone with experience in: - Home organization and decluttering - Setting up office filing systems - Packing and ...

I'm aiming to create a unique, collection-oriented trading card game (TCG) set in a fantasy steampunk universe. We need a team of artists to bring this world to life, thereby enriching the player's collecting experience. ##Requirements: * Create 50-100 unique card illustrations. Please see examples of our Pre-art release. Every art piece that qualifies for our quality standards and we choose to acquire will pay £500,- Multiple winners and multiple wins per artist available. This is a big budget project and we are making a contest to find talented artists to work with. ##Art Style: * Fantasy-scape aspects should be prominent but still maintain a sense of realism * The atmosphere portrayed needs to fuse fantasy elements with steampunk aesthetics ##Themes: * City i...

As a successful lawyer who recently won a significant trial, I'm eager to have a professional video created to commemorate and share the story. The video will have a threefold purpose: it will serve as a celebration of the trial win, an educational tool for key strategies employed during the trial, and a marketing asset for my practice. Key Tasks: - **Video Style:** I envision this video to be crafted in a documentary-style. It should include interviews with key figures, possibly witnesses or clients, and reenactments of key moments in the trial. - **Duration:** The video should be brief, kept under 5 minutes, to ensure it is engaging and easily consumable for viewers. Skills and Experience: - **Video Production:** The chosen freelancer should have a proven t...

We're looking for a talented graphic designer to create a unique and compelling logo for BWC Senior Living Placement, a company that specializes in helping seniors find the perfect living arrangements. Our aim is to make the search for senior housing feel caring, compassionate, and warm, adding a touch of sweetness to this significant life transition. Project Details: Business Name: BWC Senior Living Placement Colors: Black, Yellow, and White, reflecting a classic and sophisticated look. Design Elements: Bumble bee We’d like to incorporate a bumble bee into the logo. This is part of our marketing campaign to create a "buzz" about our services. Additionally, we're tying this in with a Cheerios cereal giveaway, capitalizing on its recognition and nostalgia...

I'm in need of a cloud-based POS system specifically designed for movie theatre ticket sales, integrated with an Android app. I'm looking for an experienced developer who can bring this vision to life. Key Features: - Cloud-Based POS: The system should be user-friendly and accessible from any location. - Inventory Management: The POS should allow for easy tracking and management of ticket inventory. - Sales Reporting: I need a comprehensive sales reporting system that provides insights on movie ticket sales. - Customer Management: The system should be able to store basic customer details for future marketing and analysis. The Ticket Sales: - The ticket sales will be done physically at the theatre; hence, the system should be optimized for this env...

I'm seeking a proficient Shopify web designer who can breathe life into my project. Key requirements include: - Developing a product catalog and an efficient shopping cart system. - The primary purpose of the website will be selling physical products. - A vibrant and energetic aesthetic is ideal to align with the brand identity. Strong expertise in Shopify's diverse features is crucial for this role, coupled with an unerring eye for vibrant and dynamic design cues. Demonstrate a strong understanding of brand consistency to qualify for this role.

...to conduct a detailed investigation into the student life on campus. What I Need: - I need you to look into different aspects of student life in the campus. - You need to explore social events and activities, academic support and resources, housing and accommodation options. - The purpose of this research is to improve student engagement and experience. Skills and Experience Required: - Research: You should conduct comprehensive research on student life in a campus setting. - Data Analysis: The investigation should include the analysis of your findings. - Report Writing: You should be able to produce a detailed and coherent report based on your investigation. - Knowledge of Student Life: Understanding of the dynamics of student life is essential fo...