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Brochure Design for Marketing, Design, Photography and Fine Arts
Brochure design for marketing and fine arts is, in itself, a fine art. A marketing designer must strike a balance between the presentation of necessary information and the creative display that illustrates and makes that information memorable.
Designing for the visual arts and marketing
Design, marketing, photography, and fine arts can be considered different disciplines or businesses, but they also are connected by creative artistry.
Marketing companies may use high-saturated and contrasting colors for greater impact. Shape choices can vary, depending on the product or services being depicted. Use of text may be higher, or nearly equal to, use of images and pictures depending on the purpose of the specific brochure.
When creating collateral for the visual arts, brochure designers can draw from the entire color spectrum: rich and saturated colors, soft pastels, and monochromatic hues.
Formats for marketing and fine arts collateral can include varying sizes of bi- and tri-fold brochures as well as ....contd..