Project steps:
1. DISCOVERY
We will build together a BRIEF, based on your project’s requests. You will receive a questionnaire as an editable PDF form and after you fill it in, you will send it back to us. This information will help us to better understand your needs and your brand values in order to create the most suitable concepts for you. My work days will begin after the brief is complete and clear.
2. EXPLORATION
We will propose 3 different visual directions, each containing a mood board and/or a visual layout to support each proposal.
3. CONCEPT
After you choose the concept with the highest potential, we will refine it up to 3 revision sessions based on real time feedback. Also, if needed, we can help you clarify concepts belonging to your brand mission (vision, main idea, principles, personality, tone of voice) and strategy (market, target, product positioning).
4. DESIGN
The main part of the project will be developing the brand book, with all the needed items in your brand identity system, containing:
a. BASIC ELEMENTS: logo, colors, typography, secondary visual elements.
b. RULES: proportions, compositions, versions, accepted and forbidden usage.
c. DESIGN. This package will be tailored for your project’s needs and may contain visual proposals for: stationary, communication materials, business papers, digital media elements such as webpage layouts, e-mail signatures and presentations, uniforms, vehicles identification, advertising, signage, interiors, etc.