Hello, my name is Tom. I have read your project requirements and understand you wish to get back to the first and second position on googles search ranking page for the terms you advertise for. Without actualy seeing your page or campaign i can tell you that after the campaign is set up, if it does not obtain the positions desired, or does obtain them but at a high CPC then you would need to optimize your landing pages for the keywords in question.
But again this is all without seeing your campaign and website.
Okay so a bit about me, i am a Google Adwords Partner with almost 5 years of experience managing Adwords campaigns for various clients across many niches, i have worked in most niches through this time, so its hard for me to find a niche i still have not set foot into.
If you want to know more about how i can help you and your project, please dont hesitate to message me, and we can go over everything you need done and i can walk you through how the process will look and what will be required.
Cheers
Tom