I believe that a strong lead generation program needs a solid website that capitalizes on organic traffic opportunies and long tail keywords for the Florida real estate market.
My purpose is to create a website that becomes a hub for lead generation through SEO optimized pages, informative articles and a vibrant endpoint to facebook marketing.
At a rate of $20/hr I will spend 80 hours building this website that will consist of: SEO optimized pages, targeted content articles, Google Analytics, Facebook Retargeting, Graphics & Design, Florida County Directory, Strong Call-to-Actions, and Contact Us form with your required lead information, Labor is $1600.
Components and directory plugins will cost $600. This includes Directory component, Contact us plugin and other parts deemed advantageous to the success of the website.
Remaing budget willFacebook marketing is a huge opportunity for lead generation due to the amount of information on users and the ability to target users with insightful behavior such as Residential Behaviors which consist of: Length of residence, Likely to Move, Recent Homebuyer, Recent Mortage Buyer, Recently Moved.
With an optimized user profile and a targeted facebook ad, costs per website click could be in the dimes dependent on the relevance and the market. In most cases it will be under $1.00. Data will be aggregated via google analytics & fb audiences to determine largest cities and markets.