Have worked for different top FMCG companies (different sectors/categories) for a decade and have an extensive & holistic knowledge of brand management, brand extensions, co-branding, communication strategy, brand architecture, launch strategy, customer acquisition strategy, growth strategy, communication strategy, media strategy, innovation strategy, penetration strategy, rural marketing, etc. I have handled brands like BoroPlus, Spinz, McDowell's No.1, Nataraj and Apsara successfully over the years.
Infact over the years have launched many brand extensions and have revived brands from falling shares to growth trajectory.