We are interested in looking at redoing our existing website which has been programmed in html ([url removed, login to view]) and it's current shopping cart which uses Opencart software. What is the best option for a small business that has aspirations to grow it's commerce sales (proposed traffic of 2,000-4,000 purchases/year) Is it better to create and individually designed website/shopping cart or use a standard platform such as wordpress and add a shopping cart to this. I need the website to be more dynamic and have the ability to add weekly stories and change the content every now and again. I need the shopping cart to look like it is part of the website and not as an add on. I want the ability to add product ranges as we grow (currently 3 products, 2 different flavours, 3 different sizes) with a view we may have 10-20 other options. Importantly I need a solid back end to the shopping cart so I can track customers, run specials/discounts for particular markets and I want to be able to track which sales are generated from particular sales reps.
I would classify us as a small business wanting a good cost effective web/shopping cart which gives us the ability to manage the content of the web/cart ourselves but have room for expansion (if required in the future).
Questions: What is the best approach to use? Individual coded site or something like word press?
Feedback would be appreciated so we can progress with our work scope.