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I'm looking for an experienced social media advertiser to create and manage Facebook and Instagram ads for a weekly beginners dance class. The primary goal is to increase class sign-ups among older adults, while also reaching younger demographics such as post-college age individuals. Requirements: - Target older adults and younger demographics (post-college age) - Compelling ad copy - Engaging visuals (photos, graphics, etc.) - Monitor and optimize ad performance - Provide weekly reports on progress - Offer strategic guidance to improve advertising effectiveness and achieve better attendance for first classes Ideal Skills and Experience: - Proven track record in social media advertising - Expertise in targeting diverse age groups, including older adults and younger demographics - Strong copywriting and design skills - Experience with performance analytics - Ability to educate clients on best practices for online advertising, including leveraging platforms like Instagram to reach younger audiences Your expertise will help us reach and engage our target audience effectively. Our dance classes run approximately quarterly (~12 week sessions) and only on Sunday afternoons, so we typically advertise in weeks prior to a new class start. We'd like to get 30-40 new dancers for each session. Here is a link to our Facebook page that we currently use: [login to view URL] We've been somewhat successful with advertisements in the past, but not as successful as I would like. I do not understand aspects of Facebook advertising and imagine that I could be more successful if I had help. The majority of people who attend a class will continue attending - but we need to get them to that first class!
Project ID: 40669138
28 proposals
Active 7 days ago
Location: United States
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28 freelancers are bidding on average $18 USD/hour for this job

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Graphic Design, Copywriting, Internet Marketing, Facebook Marketing, Advertising, Analytics, Social Media Marketing, Content Marketing, Instagram Marketing, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$25 USD in 5 days
8.0
8.0

You already know there is interest in the class, but the weak point is converting that interest into first-time attendance from older adults before each new 12-week session. That usually means improving the audience filters, the reassurance in the messaging, and the creative style so the ads feel approachable and local. I’d focus on building a clearer funnel for that first class signup, then monitor performance closely and adjust based on what actually brings inquiries and registrations. I’ve worked on Meta ad campaigns where targeting and messaging had to be tailored carefully for a specific demographic instead of using broad generic ads. For a beginners dance offer like this, success usually depends on practical details: radius targeting, schedule timing, creative testing, and removing hesitation for people who may be interested but nervous about starting. Weekly reporting will be kept clear and useful, not full of confusing ad jargon. - Have your previous campaigns performed better with image ads, video, or boosted posts? - Is there a fixed signup page/process already in place, or would you want help improving that side too? - When does the next class promotion need to begin?
$18 USD in 40 days
7.7
7.7

As a Facebook Blueprint certified marketer and a preferred Digital Marketer, I've helped businesses scale by leveraging the power of social media. My skillset includes not just advertising, but also analytics, content marketing, copywriting - all the elements necessary for running a successful ad campaign. Over the past decade, my team and I at Marketing For Greatness have successfully managed over $5 Million in ad spend and delivered tangible results. Understanding your target audience can be a challenge in itself, but what sets me apart is my expertise in reaching diverse age groups including older adults and younger demographics. I have successfully tailored campaigns to resonate with these demographics which will definitely play to your advantage in attracting both older adults and post-college-age individuals to your classes. I am confident that my data-driven approach will help maximize the reach of your dance class ads while minimizing costs. My goal has always been to provide actionable insights that drive substantial value for clients, traits that are particularly crucial for this project where every click matters. Let's work together to fill 30-40 new dancers into each session and make sure they keep coming back. I look forward to helping you achieve greatness through your dance classes!
$20 USD in 40 days
7.6
7.6

Hello, As a versatile and experienced professional with over a decade in digital solutions, I believe I'm the ideal fit for your dance class ad campaign. Beyond just targeted advertising, I bring to the table a holistic set of skills that can help optimize your social media presence and capture the attention of older adults who might be interested in your dance class. My expertise is not solely in creating intuitive software but covers guiding businesses to successfully reach their target audiences through engaging visuals and compelling copy. Moreover, I have a strong understanding of analytics and performance measurement for ad campaigns. This means I won't just create and manage ads but closely monitor their progress and constantly tweak the strategy to boost conversions. It's not enough to simply flood feeds with ads; it's about executing an approach that would capture interest, prompt action, and yield results. And that's precisely what I promise to deliver. Finally, I must add that my work ethic prioritizes clear communication, meeting deadlines, and client satisfaction. Given my proven track record in scaling clients' projects successfully, I guarantee you unparalleled services from our initial interaction to any support you may require long after the project completion. Together, let's make your defense_class ad campaign a resounding success! Thanks!
$30 USD in 21 days
6.9
6.9

Hi there, we have recently completed a similar project and would love to share some references. Targeting both older adults and post-college individuals can be tricky, but it’s essential for boosting your dance class sign-ups. We'll create compelling ad copy and engaging visuals that resonate with both demographics. By focusing on relatable messaging, we can highlight the benefits of joining your class, leading to higher attendance. Benefits include: - Increased class sign-ups through tailored ad strategies. - Weekly performance reports to track progress and optimize campaigns. Here's how we'd approach it: - Develop targeted ad campaigns for Facebook and Instagram. - Design eye-catching visuals that appeal to both age groups. - Monitor performance and adjust strategies based on analytics. - Provide ongoing guidance on best practices for effective advertising. While we might be newer to Freelancer, we bring 9+ years of experience delivering this kind of work off-platform and multiple 5-star reviews to back it up. I’d be happy to offer a friendly, no-obligation consultation to discuss your project further, even if you don’t hire us. Kind regards, Trichelle
$15 USD in 14 days
5.9
5.9

Hello! We can create and manage Facebook and Instagram ad campaigns to drive 30-40 new beginners to your weekly dance class sessions. As a team of 62 professionals with over 9 years of experience in social media advertising, we've run successful campaigns targeting older demographics for community classes and events. We'll craft compelling ad copy, create engaging visuals, and target older adults in your local area with precision—all while monitoring performance and optimizing to reduce cost per sign-up. We'll provide weekly reports so you can see exactly how each dollar is working. Here's how we can help: - Build targeted campaigns on Facebook and Instagram focused on older adults interested in dance, fitness, or social activities. - Create engaging ad copy and visuals (photos/graphics) that speak directly to your audience's interests and motivations. - Set up lead forms or landing pages to capture sign-ups efficiently, then monitor and optimize daily for better performance. - Deliver weekly reports with key metrics: reach, clicks, sign-ups, cost per lead, and recommendations for improvement. To clarify, do you have a specific geographic radius for targeting? Also, do you have existing customer emails or a lookalike audience we can build from? We'll review your Facebook page and past campaign data to identify what's worked and where we can improve. Let's fill those classes.
$20 USD in 40 days
4.6
4.6

I have hands-on experience with lead generation, audience targeting, campaign optimization, and performance analysis, and I can help you build a focused Facebook and Instagram advertising strategy to consistently attract 30–40 new dancers per session. For your quarterly 12-week sessions, I would structure campaigns around the weeks leading up to the Sunday class start date, targeting older adults within the appropriate local area. I’ll develop compelling ad copy and engaging creatives focused on the benefits of beginner-friendly dance, confidence, enjoyment, social connection, and making it easy for someone to take that first step. I can manage the full campaign cycle: audience research, campaign setup, creative testing, budget allocation, monitoring, optimization, and weekly performance reporting. I’ll track meaningful metrics such as reach, CTR, cost per lead/sign-up, and conversion performance rather than focusing only on impressions. I also understand that your biggest challenge is getting people through the door for their first class. I’ll therefore optimize the campaigns around actual registrations and attendance, not simply generating clicks. I’m ready to review your existing Facebook presence and previous advertising results, identify what has and hasn’t worked, and build a more effective campaign for your next session.
$15 USD in 100 days
0.0
0.0

Cypress, United States
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Member since Aug 25, 2026
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