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I already run my sales and customer data inside a custom-built CRM and now I want every piece of our digital marketing to live there too. The goal is simple: plan, launch, automate and measure campaigns from one dashboard so I can stop jumping between separate tools. You will start by auditing the current codebase and database to understand how leads, contacts and activities are stored. From there, I need you to: • Hook the CRM to the main marketing channels—think social platforms, Google properties, and our email SMTP or transactional service—so campaigns can be created and scheduled without leaving the system. • Add automation flows that tag, segment and nurture contacts automatically once they respond. • Feed engagement metrics straight back into each contact record and surface them in clear performance dashboards. • Keep the interface lightweight and stable; any new module must respect the existing architecture and not break current workflows. • Hand over concise documentation plus a walkthrough video so my internal team can operate everything after go-live. The CRM is completely bespoke, so strong PHP/MySQL (or the stack you spot in the audit), API integration skills and a marketer’s eye for funnel reporting are essential. If this sounds like the kind of build you enjoy—hands-on with code while solving real marketing problems—let’s talk about timelines and the best way to phase the roll-out.
Project ID: 40620699
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Active 2 days ago
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26 freelancers are bidding on average ₹7,488 INR for this job

Connecting marketing channels to a bespoke CRM is where integrations get messy fast, each platform has its own auth flow, rate limits, and webhook payload shape. After auditing your stack I'll wire the social, Google, and SMTP connections, build the automation flows for contact tagging and nurturing, and surface engagement metrics in a reporting dashboard tied directly to each contact record. Polling those APIs on a cron schedule burns rate limits quickly; I'll route metrics through webhooks where the platform supports them to keep data fresh without hitting ceilings. 1) What PHP framework or architecture does the CRM run on? Cheers Shayan
₹1,650 INR in 4 days
5.5
5.5

Having been in the web and mobile development domain for over 9 years, I've had great opportunity to apply my skills impeccably. Your project aligns perfectly with my competencies and enthusiasm for solving problems, not just any problems but real marketing problems. My solid proficiency with PHP/MySQL and their various stacks - the very backbone of your custom-built CRM - is what you need to ensure a smooth integration, and without breaking existing workflows. Additionally, I have broad experience working extensively with APIs, it is crucial to establish seamless connections between your CRM and your main marketing channels such as social platforms, Google properties, and email SMTP. In doing so, not only can we execute the campaigns from within your CRM but segment and nurture contacts automatically based on their responses; an essential feature that will boost your campaign's effectiveness. Lastly, beyond providing you with a high-quality final product, I'm also committed to empowering your internal team. Hence, my offer includes delivering concise documentation complemented by a detailed walkthrough video ensuring your team will be able to navigate the tailored CRM autonomously after go-live. Collaborating with me means benefitting from 9+ years of expertise united in focused problem-solving for each of my clients. Let’s discuss timelines and the best way to materialize this project in a phased manner.
₹17,000 INR in 7 days
5.4
5.4

Having read your project description, I couldn't help but be intrigued. As an experienced developer with a deep knowledge of CRM systems, PHP, and API integration, I believe I'm an excellent fit for your needs. In the past, I've crafted tailor-made solutions for businesses similar to yours, enabling them to transform their operations and maximize their digital marketing campaigns' impact. Your bespoke CRM system holds great potential that can be unlocked when fully integrated with your marketing channels. My expertise in PHP/MySQL (as discovered in the audit process), API integration skills, and a marketer's perspective on funnel reporting makes me uniquely positioned to handle this project effectively. My end-to-end understanding of software architecture will ensure smooth flow between systems while respecting the existing workflows. I don't just offer technical expertise; I bring passion and commitment to every project I undertake. I'm not just building a tool; I'm building a solution that will empower you to manage, automate, and measure your digital marketing campaigns seamlessly.
₹12,000 INR in 5 days
5.2
5.2

As a highly experienced digital solutions architect and developer, I'm no stranger to integrating complex systems like your custom CRM with various APIs. My solid knowledge in PHP/MySQL and API integrations is well-demonstrated by the diverse projects I've successfully delivered over 6+ years, including SaaS platforms and AI-driven solutions. These projects have given me profound expertise in designing lightweight, stable modules that are seamlessly integrated without disrupting existing workflows. Moreover, I notice and appreciate the importance you place on post-launch support. To ensure a smooth transition for your team after go-live, I will provide comprehensive documentation complemented by a detailed walkthrough video for effective self-operation. Furthermore, my strong marketing acumen can be a distinct value-add for your project. Combining my deep familiarity with funnel reporting and performance metrics tracking with your detailed requirements about tagging, segmenting, and nurturing contacts automatically, we can build a robust marketing automation system that powers all your campaigns from one dashboard.
₹7,000 INR in 1 day
4.4
4.4

As someone with a solid understanding of both PHP and MySQL, I'm confident in my ability to not only audit your custom CRM effectively but also integrate it seamlessly with the necessary marketing channels. Having worked on various database optimisation projects in the past, I believe I have the right skill set and knowledge to ensure all your leads, contacts and activities are appropriately stored and leveraged for effective marketing campaigns. Given my extensive experience in full-stack development, including backend service development, I am more than comfortable handling tasks that involve code maintenance and feature additions while keeping the system lightweight and stable, respecting the existing architecture. Moreover, with my background in mobile app development, I can also help you develop a concise documentation package plus a walkthrough video for your internal team to smoothly operate everything after go-live. Ultimately, my goal aligns perfectly with yours - to solve real marketing problems using customised coding solutions. My sharp attention to detail combined with my pragmatic approach will ensure every aspect of your digital marketing fits seamlessly within your custom CRM architecture without jeopardizing existing workflows. Looking forward to discussing the project further and contributing towards the successful digital transformation of your marketing efforts.
₹7,000 INR in 7 days
4.8
4.8

Your CRM already centralizes sales and customer data, so the key challenge here is extending that architecture without turning the system into a fragile collection of disconnected integrations. The first step would be a technical audit of the current codebase, database structure, authentication model, and how leads/activities are currently linked. That audit will define the safest integration strategy and rollout phases. From there, I would implement marketing channel integrations through stable APIs and webhooks, allowing campaign scheduling, contact synchronization, engagement tracking, and automated workflows directly inside the CRM. The automation layer can handle segmentation, tagging, lead progression, and nurture flows triggered by user actions while keeping processing reliable and traceable. For reporting, I would structure engagement metrics so they are attached to each contact timeline and also aggregated into lightweight dashboards focused on funnel visibility, campaign performance, and conversion tracking. Special attention would be given to preserving current workflows and avoiding performance degradation in the existing system. The delivery would include implementation, testing, technical documentation, and a recorded walkthrough covering operation and maintenance of the new modules. Based on the audit results, I would also suggest a phased rollout to reduce risk and make the platform easier to evolve over time.
₹12,500 INR in 21 days
3.8
3.8

Drawing from my extensive background in both computer science and artificial intelligence, I bring a unique blend of technical expertise and marketing insight to your CRM project. Having worked on numerous bespoke software solutions throughout my career, including those that involve PHP and MySQL, I have a deep understanding of tailoring systems to meet specific needs while keeping the existing structure intact. Additionally, having led end-to-end technology development for multiple products, including CRM integrations, I am skilled at identifying various APIs and seamlessly connecting them to create a single powerful ecosystem that streamlines processes across different platforms. As a result-oriented professional, my main focus will be on delivering a robust and user-friendly CRM system that not only centralizes your digital marketing channels but also provides you with in-depth performance analytics necessary for strategic decision-making. After the completion of the project, I will ensure your internal team is equipped with concisive documentation as well as thorough walkthrough videos, so they can confidently operate all functionalities. With my proficiency in API integration skills and experience tackling similar challenges, I am confident in helping elevate your digital marketing efforts to new heights with your custom CRM system
₹1,500 INR in 7 days
2.3
2.3

Marketing living outside the CRM means every campaign decision is made half-blind. Pulling it inside is the right call, and the order of work decides whether it succeeds: audit first, integrate second, automate last. What I do: start by auditing your custom CRM's codebase and database, how leads, contacts and activities are stored, and give you a short written map plus integration plan before touching anything. Then hook the marketing channels in: campaign data (Google Analytics, Meta, email platform) flowing into CRM dashboards, lead-source attribution so you see which channel produced which customer, campaign launch and follow-up automation from inside the CRM, and measurement in one place so tool-hopping ends. Grounding: PHP and MySQL are my daily working stack, I build and run production CRM-class systems and marketing automation (email infrastructure, WhatsApp business automation live for a client now), and I integrate APIs every week. What is the CRM built on (framework or plain PHP), and which marketing channels matter most first? Audit starts within a day of repo access, read-only until you approve the plan.
₹10,000 INR in 5 days
2.3
2.3

Hello, Having worked in web design and development for several years, I have accumulated a wealth of experience that will be highly relevant to your project. My core skills lie in PHP, MySQL, and API integration - which I believe are crucial for your bespoke CRM. Combine this with my familiarity with Google Analytics and my spotting EEG for funnel reporting, I am more than ready to hit the ground running with this project. What sets me apart is not just my technical competence but also my marketing expertise. Having a marketer's eye has been pivotal in making sure clients' objectives and goals are met whilst still maintaining an appealing and user-friendly interface. This means I will always take your current workflows into consideration, ensuring that any new module added respects the existing architecture and does not disrupt your daily operations. Furthermore, I am committed to delivering quality results on time. I understand the custom nature of your CRM, so steady documentation plus a walkthrough video will be provided for seamless transition and in-house team operation after go-live. In short, by hiring me, you get a dedicated professional with a passion for creating impactful digital solutions that enhance online visibility and drive targeted traffic - precisely what you need właśnie! Let's discuss further details to come up with the perfect plan to phase the roll-out Thanks!
₹7,770 INR in 5 days
1.8
1.8

✅ plz review my proposal and reach out to me.✅ The strongest solution is to extend your custom CRM with modular marketing features that preserve existing workflows while centralizing campaign creation, automation, engagement tracking, and reporting. ✅ Audit the current PHP/MySQL codebase, database relationships, authentication, lead lifecycle, and activity structure before defining the integration plan. ✅ Connect supported social channels, Google services, SMTP, and transactional email providers through secure APIs with token refresh, logging, and failure handling. ✅ Build campaign scheduling, contact tagging, segmentation, lead scoring, nurture sequences, follow-ups, and event-based automation workflows. ✅ Store opens, clicks, replies, conversions, campaign costs, and channel activity against each contact while preventing duplicate or inconsistent records. ✅ Create lightweight dashboards for funnel performance, engagement, conversions, attribution, and campaign comparisons without disrupting current CRM modules. I have strong experience with PHP, MySQL, custom CRM development, API integrations, marketing automation, Google Analytics, reporting dashboards, and data analysis. I will provide clean documentation and a clear walkthrough for your internal team. My two important questions are: 1. Which social, Google, email, and analytics platforms must be integrated first? 2. What PHP framework and hosting environment does the current CRM use? Best regards, Dipak
₹2,000 INR in 1 day
1.7
1.7

Hi, This is the kind of project I enjoy—combining solid development with practical marketing automation. I can first audit your bespoke CRM, database, and existing architecture, then map out the cleanest way to bring your marketing channels, automation, tracking, and reporting into one reliable dashboard. I’ll focus on API integrations, contact segmentation, automated nurture flows, engagement tracking, and clear funnel reporting while making sure the new functionality fits your current system without disrupting existing workflows. Here is my online portfolio; feel free to check it out for similar web development, API integration, automation, and dashboard projects: https://www.freelancer.com/u/Sabsink I'd be happy to review the current CRM structure and suggest a practical rollout plan. Best regards, Sabrina
₹7,000 INR in 1 day
0.6
0.6

Hello, I'd be happy to integrate your digital marketing workflow directly into your custom CRM. I understand the objective is to manage campaigns, automate customer journeys, and track performance from a single dashboard without disrupting your existing system. I'll begin with a complete audit of your CRM architecture, database, and current workflows before implementing secure integrations with Google services, social platforms, and your email provider (SMTP/transactional APIs). I'll develop automation for lead tagging, segmentation, nurturing, and engagement tracking while ensuring all metrics are reflected in contact records and intuitive dashboards. My focus is on clean, maintainable code that fits your existing architecture, preserving stability and performance. I'll also provide clear documentation and a walkthrough video for your team, along with post-deployment support. Let's discuss your CRM stack, marketing tools, and rollout plan to deliver a scalable, future-ready solution.
₹8,000 INR in 7 days
0.0
0.0

I like that the goal isn't simply adding marketing features, it's bringing your entire marketing operation into your custom CRM so campaigns, automation, and reporting all live in one place. That means every integration needs to respect the existing architecture while keeping the system fast, stable, and easy to maintain. We'll start by auditing the codebase and database to understand how leads, contacts, and activities are structured. From there, we'll integrate your marketing channels, build automated tagging and nurturing workflows, feed engagement data back into each contact record, and create dashboards that give meaningful funnel insights instead of scattered metrics. If we identify architectural limitations during the audit, I'll recommend solutions that fit your current system rather than forcing unnecessary changes. I've built automation and API integrations connecting CRMs, email platforms, Google services, and business workflows, with a strong focus on clean integrations, maintainability, and documentation for future updates. One question: does your CRM already expose internal APIs, or will we be integrating directly with the existing PHP/MySQL codebase? I'd be happy to review the current architecture first and propose a phased implementation plan that minimizes disruption while delivering a scalable marketing platform.
₹12,000.45 INR in 7 days
0.0
0.0

Hello, I'd love to help integrate your marketing operations directly into your custom CRM. I'll begin with a codebase and database audit, then integrate your CRM with Google services, social platforms, and your email provider. I'll implement automation for lead tagging, segmentation, and nurturing while feeding campaign metrics back into contact records with clear dashboards. I'll ensure the new modules fit your existing architecture without disrupting current workflows. You'll also receive clean documentation and a walkthrough video for a smooth handover. I'm committed to delivering a scalable, reliable solution with regular updates throughout the project. Looking forward to discussing your requirements.
₹7,000 INR in 7 days
0.0
0.0

Hello, I'm bharghav, with a decade of experience in Software Architecture and PHP development, specifically in building robust, integrated systems. My expertise aligns perfectly with your need to centralize digital marketing within your custom CRM. I thoroughly understand your goal of consolidating digital marketing operations into a single dashboard. By auditing your existing codebase, I will architect and implement solutions to integrate marketing channels, build automation flows for tagging and nurturing contacts, and deliver comprehensive performance dashboards, all while maintaining the CRM's current stability and lightweight interface.
₹8,750 INR in 3 days
0.1
0.1

INTRO We recently helped a client integrate their digital marketing efforts seamlessly into their custom CRM, streamlining their operations and enhancing their campaign effectiveness. I will help you achieve a unified platform where all your digital marketing activities can be managed effortlessly from a single dashboard, eliminating the hassle of switching between multiple tools. I understand you need to audit the existing codebase and database, ensuring a clean and professional integration with your marketing channels. The goal is a user-friendly interface that keeps workflows intact while adding automation flows. With expertise in PHP, MySQL, and API integration, I can deliver what you need. We have 75+ 5-star reviews on similar projects and rank in the top 1 percent among 75 million users. OUTRO Regards, MORNE.
₹3,900 INR in 7 days
0.0
0.0

This project immediately caught my attention because it is exactly the type of work I do best. Integrating digital marketing seamlessly into your custom CRM while ensuring a clean and user-friendly experience is crucial. The goal of planning, launching, automating, and measuring campaigns from one dashboard resonates with my expertise. While I am new to freelancer, I have tons of experience and have done other projects off site. My skills in PHP/MySQL, API integration, and funnel reporting ensure that I can deliver a stable and efficient solution, complete with documentation and a walkthrough video. If this sounds like what you're looking for I'd love to hear more about your project. Regards, Warrick Van Eeden
₹5,650 INR in 7 days
0.0
0.0

I can help you streamline your digital marketing efforts directly within your custom CRM. By integrating all your marketing channels into one dashboard, you'll save time and enhance your campaign management. Your focus on maintaining a stable interface aligns perfectly with my approach. I will start with a thorough audit of your current setup, ensuring that any new modules integrate seamlessly. With strong PHP and MySQL skills, I’ll hook up your CRM to social platforms, email services, and Google properties, while also adding automation flows that nurture contacts effectively. I have done similar work: Modern Real Estate Investment Website - [Project Link]. Let’s discuss how we can phase the rollout and ensure everything runs smoothly. Regards, Dean
₹5,650 INR in 7 days
0.0
0.0

Hi, I can help turn your existing custom CRM into a **complete marketing automation platform** without disturbing your current workflows. I have **11+ years of experience** with PHP, Laravel, MySQL, custom CRM development, REST APIs and third-party integrations. I can handle: * Audit the existing CRM code and database * Integrate social platforms, Google services and email/SMTP APIs * Campaign creation, scheduling and management * Automated tagging, segmentation and lead nurturing * Track opens, clicks, responses and conversions * Show marketing performance inside the CRM * Build clear campaign and funnel dashboards * Maintain the existing architecture and performance * Provide documentation and a walkthrough video I would first audit the current system and then suggest a phased approach based on the existing architecture, APIs and database structure. Happy to discuss the CRM and plan the first phase. Best regards, Charmi
₹7,000 INR in 7 days
0.0
0.0

I'll start with a full audit of your CRM codebase and database schema to map how contacts, leads, and activities currently live. Then I'll build out modular integrations for your primary marketing channels (social APIs, Google Ads, email SMTP) that feed into your existing data model without disrupting current operations. I'll implement automation rules for tagging and segmentation, create contact-level engagement tracking that syncs metrics back into records, and build clean performance dashboards showing campaign ROI per contact. Everything will be documented with written guides and a walkthrough video your team can follow immediately after launch. This is phased work: audit and integration layer first, then automation flows, then dashboards and polish.
₹1,515 INR in 7 days
0.0
0.0

Ludhiana, India
Member since Aug 2, 2026
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