Mid-Senior B2B Media Buyer

@Tanmoy236

Hello! I'm a seasoned B2B media buyer with over 9 years of experience managing LinkedIn Ads and Google Ads campaigns for software development, IT outsourcing, and AI companies targeting U.S. decision-makers. I've generated qualified leads for custom software, staff augmentation, and MedTech services while efficiently managing budgets and optimising for conversions. Here's how I can help: - Plan, launch, and manage LinkedIn Ads and Google Ads campaigns targeting founders, CEOs, CTOs, CIOs, and engineering leaders - Conduct thorough keyword and audience research with precise targeting, negative keywords, and retargeting strategies - Set up conversion tracking with GA4, Google Tag Manager, and LinkedIn Insight Tag for full attribution - Test audiences, ad copy, offers, and landing pages to improve lead quality and cost efficiency - Coordinate with your marketing and design teams for creative requirements - Monitor lead quality and optimise for qualified leads, meetings, and business opportunities - Provide clear weekly and monthly performance reports with actionable insights I have proven experience with B2B lead-generation campaigns targeting the U.S. market and can provide examples of campaigns I've managed, including cost per lead and conversion rates. To align with your existing setup, do you have landing pages with integrated GA4 conversion events, or will new pages be required? Also, what's your current budget range for LinkedIn and Google Ads?

@arturg6

Hello, "B2B Media Buying – Optimize LinkedIn & Google Ads for Qualified Leads" – you need a media buyer who can turn limited ad spend into high‑quality B2B leads. I will set up LinkedIn and Google Search campaigns using precise audience filters and conversion tracking (GA4, GTM, LinkedIn Insight Tag). By continuously A/B testing ad copy, offers, and landing pages, I will prune low‑performing keywords and audiences to keep CPL low while delivering qualified meetings. My recent Google Ads SEO revamp project demonstrated a 45% drop in wasted spend and a 2.8× increase in qualified leads (see https://www.freelancer.com/projects/google-ads/Google-Ads-SEO-Revamp-40564589/reviews). Looking forward to working with you. Artur Giżycki

@Shivanigashwa

Hello, As an experienced digital marketer, I have successfully managed numerous LinkedIn Ads and Google Ads campaigns, especially focusing on Google Search campaigns. My expertise involves targeting the U.S. market, which perfectly aligns with your project needs. I understand the importance of running effective B2B lead-generation campaigns that generate valuable, qualified leads rather than just clicks. To manage your limited budget carefully and to reduce irrelevant traffic, I'm well-versed in effective audience and keyword research. I invest significant time in understanding your target audience and crafting targeted ads that reach decision-makers like founders, CEOs, CTOs, CIOs, and engineering leaders. My knack for identifying opportunities for retargeting and optimizing through advanced tools like GA4 and Google Tag Manager maximizes the potential of your campaigns. One key area where my skills align particularly well with your project is my grasp of the tech world. Having worked extensively in software development and IT outsourcing, I'm intimately familiar with the services you offer like custom software development, software development outsourcing, AI solutions, etc. This enables me to craft campaigns from a deep understanding of your industry providing better insights critical for successful advertising if awarded them job Will leverage qualitiative data insights enhanced by my analytic prowess to provide meaningful repo Thanks!

@Nuel24

YOU ARE NOT OPTIMIZING FOR CLICKS YOU ARE OPTIMIZING FOR QUALIFIED SALES CONVERSATIONS. What stood out is your focus on lead quality over campaign metrics. That usually means the real work begins after launch by refining targeting, search intent, and messaging based on which leads actually become meetings and opportunities. I have worked on B2B lead generation where success depended on aligning audience targeting, ad messaging, and conversion tracking so decisions were driven by qualified leads instead of surface level metrics. That same mindset fits the way you've described this role. With software services, especially in AI and engineering, attracting the wrong audience can drain a budget quickly. I would continuously refine keywords, audiences, and landing page alignment so spend is directed toward decision makers with genuine buying intent while maintaining clear reporting on what is driving business results. One question. How are you currently defining a qualified lead? Is it based on booked meetings, company size, job title, or another sales qualification process?

@MarcusCMP

Hey — saw your post about needing a B2B media buyer for LinkedIn and Google Ads targeting US decision-makers. Cutting wasted ad spend and driving truly qualified leads is usually the biggest challenge here. Quick question: Are you set on using Google Search and LinkedIn only, or open to testing other formats like display or video for better retargeting? I’ve managed B2B campaigns for software and IT outsourcing clients, consistently lowering CPL while boosting meeting bookings. Send over your current campaign data or specs and I’ll take a look to suggest where improvements can hit hard.

@ankithepoet

Hi, I'd love to help manage your B2B paid media campaigns focused on generating qualified opportunities from decision-makers across the U.S. With 6+ years of experience in Google Ads, along with experience in LinkedIn Ads, Website Design, Graphic Design, and Content Writing, I build data-driven campaigns that prioritize qualified meetings and revenue over vanity metrics. ✅ Build and optimize Google Search and LinkedIn Ads campaigns targeting CEOs, CTOs, founders, and engineering leaders ✅ Conduct keyword, audience, competitor, and negative keyword research to maximize lead quality ✅ Configure GA4, Google Tag Manager, LinkedIn Insight Tag, and conversion tracking for accurate attribution ✅ Optimize bidding, retargeting, audience segmentation, and landing page performance to improve CPL and conversion rates ✅ Collaborate on compelling ad copy, creatives, and landing page recommendations ✅ Deliver detailed weekly reports with CPL, qualified leads, conversions, and optimization insights I focus on generating high-quality B2B leads while maximizing ROAS through continuous testing and performance optimization. I look forward to discussing your project. ✅ Questions ✅ Do you have existing landing pages with GA4, GTM, and LinkedIn Insight Tag fully configured, or should the tracking and landing page optimization be included in the project

@vikrant12112

Hi there, Your B2B campaigns need qualified U.S. decision-maker leads, not vanity clicks draining limited budget. I have spent the last 4 years solving exactly this type of problem: shaping Marketing Strategy around ICPs, structuring Google Ads search campaigns with negative keywords, setting LinkedIn audiences for founders/CTOs/CIOs, and using GA4, GTM, Insight Tag, retargeting, and attribution to optimize for meetings and opportunities. I’ll tighten keyword intent, budget allocation, landing-page signals, and Digital Marketing reporting so weekly decisions are based on lead quality. Thanks, VIKRANAT

@toqeer74

Hi, I understand that MedSoft is looking for a B2B Media Buyer experienced in managing LinkedIn Ads and Google Ads to target decision-makers in the U.S. I have successfully executed lead-generation campaigns for tech-oriented services, focusing on qualified leads rather than just clicks. In my previous role, I managed a budget of $50,000 for a software development client, achieving a cost per lead reduction of 30% through precise targeting and continuous optimization. I can use tools like Google Tag Manager and GA4 to track conversions accurately and adjust strategies accordingly. My approach would include deep keyword and audience research to build effective campaigns. I'm looking at $800 for 7 days to get you set up and started. What specific services should I prioritize in the campaigns?

@webspide

Hi, I have carefully reviewed the project details for the Mid-Senior B2B Media Buyer role at MedSoft. With expertise in managing LinkedIn Ads and Google Ads campaigns targeting U.S. companies and decision-makers, I am well-equipped to deliver on the key responsibilities outlined in the project description. Having successfully executed B2B lead-generation campaigns and optimized ad performance for qualified leads, I am confident in my ability to drive results for MedSoft. My experience with GA4, Google Tag Manager, and conversion tracking, coupled with a strong analytical mindset, enables me to craft data-driven strategies that align with the project's objectives. I am excited about the opportunity to collaborate with MedSoft and contribute to the success of the advertising campaigns. I am looking forward to discussing how my skills and experience can add value to your team. Best regards, Aditya

@supratikm2

Hi, I’m interested in helping MedSoft build and optimize a performance-focused B2B paid advertising strategy for the U.S. market. I understand that the priority is not simply generating clicks, but attracting qualified decision-makers and improving the number of leads, meetings, and business opportunities. My approach would include Google Search keyword and competitor research, LinkedIn audience targeting, negative keyword management, conversion tracking review, retargeting, campaign structure, ad testing, and continuous optimization based on lead quality and conversion data. I would also review GA4, Google Tag Manager, conversion tracking, LinkedIn Insight Tag, landing-page performance, and attribution to ensure campaigns are being measured correctly. I understand the importance of targeting founders, CEOs, CTOs, CIOs, engineering leaders, and other relevant decision-makers while minimizing irrelevant traffic and wasted ad spend. I’m focused on building a data-driven campaign structure with clear KPIs and transparent weekly reporting. I’m also interested in a long-term relationship if the initial campaign phase delivers strong results. I’d be happy to review your current setup, target services, budget, and conversion goals and recommend the most efficient campaign strategy.

@dinobartolome

I run paid ads for two clients right now. Google Ads and Meta, with a dashboard I built that pulls last-7-day metrics, flags underperforming creatives and stages replacements for client approval before anything goes live. The reporting layer is automated so I spend my time on the actual optimization work. Your setup is Google Ads plus LinkedIn Ads for B2B decision-makers at US software companies. Google Ads and the tracking stack -- GA4, Tag Manager, conversion tracking, retargeting -- I run daily. LinkedIn Ads for B2B lead gen specifically isn't part of my daily work though, so if you need deep LinkedIn campaign architecture from day one, better to know that now. What I bring is the Google Search side plus reporting and optimization infrastructure that's already working. You'd get performance reports built around qualified leads and meetings, not clicks. I've managed limited budgets where every wasted dollar shows up fast, so I'm used to tight negative keyword lists, audience exclusions and careful budget pacing to cut irrelevant traffic. If you want to start with the Google Ads piece and see how the first month plays out, I can have campaigns running within days of getting access.

@TashriqueTech

I would love to chat about your project ⚠️THE WORST THAT CAN HAPPEN IS YOU WALK AWAY WITH A FREE CONSULTATION⚠️. At TashriqueTech, we focus on delivering tailored B2B media buying strategies that resonate with your target audience. Our services include planning, launching, and managing LinkedIn Ads and Google Ads campaigns designed specifically for U.S. companies and decision-makers. We understand the nuances of your industry, creating campaigns for custom software development, AI solutions, and more. By leveraging data-driven insights, we optimize for qualified leads—not just clicks. IF YOU'RE NOT HAPPY YOU DON'T PAY. Please check out our portfolio for examples of successful campaigns we've managed, showcasing results like reduced cost per lead and improved conversion rates. Feel free to message me!

@BaileyG07

Hi, I read through your project, and I think I have a good understanding of what you're looking to achieve. It sounds like you're seeking a seasoned B2B Media Buyer to effectively manage and optimize your LinkedIn Ads and Google Ads campaigns. With extensive experience in generating qualified leads for B2B services, I am well-equipped to target decision-makers in the U.S. market effectively. My background includes planning and launching successful advertising campaigns that align with your specific services, from custom software development to AI solutions. I specialize in conducting thorough keyword and audience research while managing targeting, bidding, and budget allocation efficiently. My focus is on delivering measurable results, not just clicks, and I prioritize optimizing campaigns based on lead quality and business opportunities. I maintain clear communication throughout the project, providing regular updates and comprehensive performance reports. My analytical skills ensure that every campaign is refined for maximum impact. I’d love to discuss your project further and explore how we can work together to achieve your goals. You can view my portfolio showcasing previous LinkedIn and Google Ads campaigns [here](#). Even if we don't end up working together, I'm happy to offer any advice that might help. I look forward to hearing more about your idea. Kind regards, BaileyG07

@minnaarb

Hello, Minnaar here. I've carefully reviewed your project, and I understand your goal to effectively target decision-makers in the U.S. for your software services. My specialized team has extensive experience in B2B media buying, particularly with LinkedIn Ads and Google Ads, positioning us as the ideal partner to elevate your lead generation efforts. I’d be happy to offer a FREE, no-obligation consultation to discuss your needs further. Your primary objective is generating qualified leads that lead to valuable business opportunities. We’ll employ targeted campaigns, focusing on key decision-makers while utilizing GA4 and conversion tracking to ensure optimal performance. Our approach emphasizes not just clicks but the quality of leads that convert into meaningful meetings. You can expect comprehensive weekly and monthly performance reports, providing clarity on lead quality and campaign effectiveness. Rest assured, we prioritize budget efficiency to maximize your ROI. Let’s connect to explore how we can achieve your goals together. Best regards, Minnaar

@nabeeli18

We’ve worked on a project with a very similar scope, giving me strong insight into delivering quality results efficiently. I have extensive experience in planning, managing, and optimizing LinkedIn Ads and Google Ads campaigns targeting U.S. companies and decision-makers, ensuring efficient budget management and lead quality monitoring. I understand the importance of a clean user-friendly UI for high-end customers. I would love to chat about your project or walk away with a free consultation. Regards, Nabeel Ismail

@Marcoa064

INTRO We recently helped a client enhance their lead generation through targeted LinkedIn and Google Ads campaigns. I’d love to help you achieve similar success with a tailored digital strategy that resonates with your audience. MIDDLE I understand you’re seeking an experienced B2B Media Buyer to effectively plan and manage campaigns targeting decision-makers in the U.S. That’s precisely the expertise I bring to the table. My specialization includes LinkedIn and Google Ads, with proven success in generating qualified leads for software and technology services. With 75+ 5-star reviews and ranking in the top 1% among 75 million users, I ensure campaigns are not just about clicks but about driving real business opportunities. I have extensive experience in managing budgets efficiently, optimizing for lead quality, and utilizing tools like GA4 and Google Tag Manager. OUTRO If you’re looking for a dedicated professional who communicates effectively and delivers results on time, I’d be happy to discuss your project and get started. Regards, Marcoa064

@Sethlew

INTRO I've recently helped a software company optimize their LinkedIn and Google Ads campaigns, generating high-quality leads and maximizing their advertising budget. I can help you effectively target decision-makers in the U.S. market and build campaigns that resonate with your service offerings. MIDDLE Your focus on generating qualified leads and managing advertising budgets aligns perfectly with my expertise. I understand the need for clean, professional campaigns that deliver measurable results. I specialize in B2B lead generation and have a strong background in LinkedIn Ads and Google Ads. We have 75+ 5-star reviews on similar projects and rank in the top 1% among 75 million users. OUTRO I would love to discuss how we can achieve your advertising goals together. Regards, Seth

@DevanVDW

Thanks for taking the time to view my proposal. I specialize in planning and managing high-impact B2B advertising campaigns, with a strong focus on LinkedIn Ads and Google Ads. My proven track record includes generating qualified leads for various services, particularly in the tech sector, making me an excellent fit for your software company's needs. I have extensive experience targeting decision-makers such as founders and CTOs, and I excel in budget management to maximize ROI. My approach involves meticulous audience and keyword research, optimizing ad copy and creatives, and delivering detailed performance reports that focus on qualified leads rather than mere clicks. You can view my portfolio at [your portfolio link] for examples of successful campaigns I've managed, including cost per lead and conversion rates. If you'd like to discuss your project, feel free to send me a message. The worst that can happen is you walk away with a free consultation and a clearer direction for your project. I'd be happy to help. Regards, DevanVDW

@lealks

⚠️ IF YOU’RE NOT HAPPY, YOU DON’T PAY ⚠️ I successfully managed a LinkedIn Ads and Google Ads campaign for a B2B software company, generating a 35% increase in qualified leads within three months. By strategically targeting decision-makers, we achieved a 20% reduction in cost per lead. With over five years of experience in B2B media buying, I have a proven track record in optimizing advertising budgets while focusing on lead quality. My expertise includes managing campaigns specifically for software development and IT outsourcing, aligning perfectly with your needs. I understand your goal is to generate high-quality leads from U.S. companies. I will conduct thorough audience research, implement precise targeting, and continuously optimize campaigns based on performance metrics, ensuring effective use of your budget. My commitment to execution, transparent communication, and long-term success sets me apart. I am confident that together, we can achieve exceptional results. The difference between an average result and an exceptional one is usually decided before the work even begins. Regards, Leal