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Here's an overview so you can judge whether this is a fit. THE PROJECT (Phase 1 = a paid test sprint) I'm launching a bootstrapped new B2B SaaS product and want to validate it through Google Ads, using a long-tail, low-competition keyword strategy: many specific, low-volume search terms (niche professional intent), each pointing to its own hyper-specific dedicated landing page. The bet is low CPC + high intent rather than broad, expensive head terms. How the funnel works (so the goal makes sense): - Ad → a dedicated landing page for that niche - On the page, the visitor can try an interactive tool; if it resonates, they create a free account = a "signup" That signup is the conversion event you'd optimize toward. (What happens after signup — paid conversion — lives in our internal system, isn't visible at ad level, and isn't reliably measurable in a short test anyway.) TWO PARALLEL LANGUAGE LEGS, EQUAL BUDGET (so we can compare them cleanly): - German-speaking markets (Germany, Austria, German-speaking Switzerland) — ~€1,000 - English-speaking markets — ~€1,000 — preferably UK + Ireland (closest fit for our expansion path, and cleaner auction economics than the US on these terms) THE ONE KPI YOU'D OPTIMIZE: Cost-per-Signup Deliberately the single target, because it bundles everything: cheap junk clicks won't produce signups, so they won't help your number — it forces low CPC and high intent at once. Primary goal: lowest possible cost-per-signup. Read floor (not a goal): ~25–30 signups per leg over the sprint, so the data is meaningful. Beyond that floor, lower cost-per-signup always beats more signups — this is a learning test, not a volume push. Explicitly NOT targets: CPC alone, impressions, clicks, or raw volume above the floor. A SECOND, EQUALLY IMPORTANT READ: is this scalable? The €1k isn't just "how cheap is a signup" — it also has to tell me whether there's enough long-tail demand to build this into a scalable mid-term channel, or whether we hit a ceiling fast. So alongside cost-per-signup I'll want your read on: Impression share & lost-IS (budget) per cluster — how much of available demand are we capturing at €1k? Total available search volume vs. what we're buying — how big is the pool? Whether cost-per-signup stays stable as spend increases (headroom) or climbs (saturation). I'D LIKE TO SPLIT THE WORK INTO A CLEAR SEQUENCE WS-0 — Keyword Strategy & Pull (first, standalone): Strategy sparring (open): given the KPI above — low cost-per-signup, high active intent, NOT raw volume — what types of keyword clusters would you go after here? I have a working hypothesis (~7 clusters across a few audiences), but I'm genuinely looking for your expertise to find high-intent, low-cost-per-signup clusters I've missed — keyword themes outside my framing are exactly what I want to surface. The only filter: sharp active intent over raw volume. This is a discussion, not just a list. Pull & structure: Keyword Planner research across both languages (DE + EN), real search volumes + bid ranges, organized into the agreed clusters — including your read on the volume/scalability question above. WS-1+ — Build & Ops (only if WS-0 validates volume): account setup, conversion tracking, campaign/ad-group structure, RSAs, negative keywords, pacing, daily reporting against agreed thresholds. ~4–5 week run. The reason for the split: the keyword data decides whether the campaign is viable at all, so I'd like to start there before committing to the full build. WHAT I OWN (not delegated): landing pages, niche strategy, and the go/no-go decisions. What I'm looking for from you: the full Google Ads execution. One note: I've kept the product itself deliberately light here. I'm happy to share full product and user-journey insights after a mutual NDA — that gives you everything you need to plan the campaign properly, while protecting the underlying product. (Totally standard; happy to sort the NDA before we go deeper.) TWO THINGS I'D APPRECIATE FROM YOU AT THIS STAGE: 1) A quick gut-check: is this a project you'd take on, and are you comfortable with the sub-project split and this sequence (WS-0 first, then Build & Ops)? 2) A first quote for WS-0, plus a rough ballpark indicator for the rest of the Phase-1 build & ops, so I can plan. Scoped to the Phase-1 test for now — but if it works, clear potential to continue well beyond it (scaling, more geographies).
Project ID: 40555757
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37 freelancers are bidding on average €285 EUR for this job

As a seasoned Google Ads professional with a strong focus on low-cost, high-conversion campaigns, I believe I can provide the valuable insights and execution needed to drive your B2B SaaS product's validation through Google Ads. My core skills align perfectly with your project requirements of configuring targeted keyword strategies, managing PPC campaigns, optimizing for conversions and delivering actionable reports. My approach always revolves around combining strategic insights with meticulous campaign management to deliver results above expectations. I don't just rely on long-tail keywords; I seek opportunities that may lie outside the box from comprehensive keyword research using tools like Keyword Planner. An important dimension of your project is scalability discovery while maintaining cost-per-signup efficiency. In the previous projects I've worked on, I have consistently achieved notable ROIs while exercising budget discipline which enabled me to make intelligent budget allocation decisions to help improve conversion rate and reduce costs without compromising quality leads. My uninterrupted commitment to staying updated on latest trends and technologies in SEO will ensure that no stone is left unturned in optimizing all stages from click-throughs to sign-ups during this 4-5 week test sprint. Let's connect further to discuss specifics of your campaign requirements and outcomes.
€500 EUR in 30 days
6.2
6.2

Hi there, ★★★ Google Ads Expert ★★★ 5+ Years of Experience ★★★ I can help you with your B2B SaaS product launch by developing a targeted keyword strategy that focuses on low-cost, high-intent signups. For WS-0, I will conduct thorough keyword research using Google Keyword Planner for both German and English markets. I'll identify specific clusters that align with your goal of minimizing cost-per-signup while ensuring high intent. This will include analyzing search volumes and bid ranges to structure the keywords effectively. Once we validate the keyword strategy, we can proceed to WS-1 for the full campaign setup and optimization. Ready to get started!
€150 EUR in 3 days
4.5
4.5

As a certified Google Ads professional and a skilled keyword strategist, I am confident that I can help validate and scale your B2B SaaS product through a focused, long-tail, low-competition strategy. My eight years of experience in digital marketing have equipped me with an in-depth understanding of targeting specific niches and driving high-intent traffic that converts. I will leverage my proficiency in Google Ads to optimize towards your single target KPI - cost-per-signup. In addition to efficiencies, I have a solid grasp of scalability. With the allocated budget of €1000 for each language leg, I will provide you valuable insights on impression share, lost-IS (budget) per cluster and total available search volume against your purchased ads. This information will not only help achieve our primary goal of lowering cost-per-signup but also determine the future potential of this channel for your business. Furthermore, my fluency in English and German will allow me to seamlessly conduct keyword research, pull & structure strategies and set up compelling campaigns across different markets. I appreciate your openness for discussion and value the importance of incorporating my expertise while staying true to your product vision. Let's leverage our skills and drive meaningful results for your business together!
€400 EUR in 30 days
3.4
3.4

Hi, Yes — this is a solid fit, and I’m comfortable with the WS-0 first approach. Your KPI focus on cost-per-signup, plus the separate view on scalability, is exactly how I’d frame it for a bootstrapped B2B SaaS test. I can help with the two-language keyword sparring, cluster shaping, Keyword Planner pull, and a practical read on volume, lost IS, and headroom. For WS-0, my ballpark is €650–€900. For the full Phase-1 build & ops, roughly €1,800–€2,800 depending on account depth and tracking setup. Regards, Parvesh M.
€150 EUR in 14 days
3.4
3.4

Hi, Aashiq (Ash) here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you're looking for a Google Ads strategy focused on long-tail, low-competition keywords to validate a new B2B SaaS product. With a proven track record of helping businesses increase sales through performance marketing strategies, I am confident I can achieve the results you desire. Feel free to request samples of successful projects I've completed. Based on what you mentioned, here is how we would approach the project: - Conduct in-depth keyword research to identify high-intent, low-cost-per-signup clusters - Set up accounts, track conversions, structure campaigns, and optimize for cost-per-signup - Provide daily reporting against agreed thresholds Rest assured, I prioritize clear communication and delivering a seamless, user-focused solution optimized for performance. Best Regards, Aashiq
€250 EUR in 7 days
2.6
2.6

Hi there, We can support this as a strategy and performance diagnostics sprint, focused on Search Engine Marketing, Keyword Research, and B2B Marketing for your German and English legs. Our initial assumption is that the main value will come from cluster prioritization, campaign structure, and signup-focused CRO alignment rather than broad volume chasing. We will pressure-test your long-tail hypothesis, surface missed intent themes, and map what can scale cleanly across both markets. Best Regards, 8veer
€284 EUR in 7 days
2.4
2.4

Hey there !! Your long-tail, low-CPC strategy for validating this B2B SaaS is spot on. Hyper-specific intent beats expensive head terms every time. I'm 100% on board with starting with WS-0 to de-risk the build before launching the campaigns. 1. Strategic Sparring & Scalability Read To uncover hidden high-intent clusters, I look past basic features to target workflow frustration terms and job-to-be-done queries where active intent is highest. Alongside Cost-per-Signup, I’ll closely track impression share loss and search volume ceilings to give you a definitive answer on whether this channel can scale mid-term or if it will saturate early. 2. Commercial Proposal WS-0 (Strategy & Pull): €350 (Deep-dive DE/EN keyword research, structural clustering, bid/volume maps, and a 1-on-1 sparring session). WS-1+ (Build & Ops, 4–5 weeks): ~€950 ballpark (Account setup, GTM/GA4 signup tracking, RSA deployment, negatives, daily pacing, and scalability metrics). I am ready to sign your NDA to unpack the product journey and jump into WS-0 this week. Let’s link up to validate this funnel! Warm regards, Rajat Pathania
€150 EUR in 30 days
2.0
2.0

Hi, Your structured approach makes perfect sense, and I'd be happy to take on this project. As a Google Ads expert with proven B2B SaaS experience, I'll start with WS-0 by identifying high-intent, low-competition keyword clusters in both German and English markets, while evaluating scalability, search volume, and cost-per-signup potential. If the data validates the opportunity, I'll build and optimize the campaigns with accurate conversion tracking, RSAs, negative keywords, and ongoing performance optimization focused on lowering CPA. I'm not comfortable signing an NDA but we can start immediately. Let's validate this channel the right way and build a scalable acquisition engine.
€300 EUR in 30 days
1.6
1.6

As an established B2B marketer and experienced in-depth keyword researcher, I am confident that I can provide the strategic insight and optimization services you need for your Google Ads project. With your focus on long-tail, low-competition keywords, my skills in conducting detailed Keyword Planner research would be invaluable in identifying those hyper-specific keywords with high-intent that align with your B2B SaaS product. Moreover, as an all-rounded digital specialist, I not only understand the intricate dynamics of optimizing towards your KPI - cost per signup but can also draw insights on scalability from key data points such as impression share, lost-IS (budget) per cluster and available search volume. Amidst these important numbers lies the potential of transforming your strategy into a mid-term scalable channel; and I believe my disciplined approach to interpreting such analytics is a vital asset for this project.
€325 EUR in 3 days
1.1
1.1

I can help you build out that hyper-specific, high-intent long-tail keyword strategy to validate your B2B SaaS product. My approach has successfully identified untapped, low-CPC opportunities for similar niche software launches, driving qualified traffic directly to tailored landing pages. My process involves deep dives into competitor ad copy and landing page structures, combined with advanced keyword research tools like Semrush and Ahrefs, focusing on long-tail modifiers specific to your target professional intents. I'll then map these keywords to your dedicated landing pages, ensuring a direct correlation between search query and content, and structure campaigns for optimal performance and scalability. To ensure we're perfectly aligned, could you share your ideal customer profile's primary pain points? And how do you envision measuring the success of this initial test sprint beyond direct conversions? I'm available for a brief call to discuss how we can execute this strategy effectively.
€400 EUR in 21 days
0.0
0.0

Hello, I am highly interested in your B2B SaaS Google Ads project and am confident in my expertise in Google Ads, Search Engine Marketing, B2B Marketing, and Marketing Strategy. I understand the project requirements of launching a new B2B SaaS product and validating it through Google Ads using a long-tail, low-competition keyword strategy. I plan to start by collaborating with you on the Keyword Strategy & Pull phase to identify high-intent, low-cost-per-signup keyword clusters. Following this, I will proceed with the account setup, conversion tracking, campaign/ad-group structure, and daily reporting to optimize towards the goal of cost-per-signup. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH I propose a follow-up discussion to further delve into the project details and finalize the scope and timeline. Best regards, Warda Haider
€330 EUR in 8 days
0.0
0.0

Hi, Thank you for sharing the project details. I've reviewed the scope, and I'm confident this is a great fit for my Google Ads expertise. I'm comfortable with the proposed workflow, starting with WS-0 (Keyword Strategy & Research) and then moving to Build & Operations if the results validate the opportunity. My focus will be on identifying high-intent, low-competition keyword clusters, optimizing for the lowest possible Cost per Signup, and providing clear insights into scalability and future growth potential. I'm available to get started immediately and look forward to discussing the project further. Thank you for your consideration.
€200 EUR in 7 days
0.0
0.0

Your approach aligns with how I validate acquisition channels—prove demand first, then scale with confidence. I completely agree with splitting the project into WS-0 (Research) and WS-1 (Build & Optimization). Relevant Experience ✔ Built high-intent acquisition funnels for SaaS, B2B & Lead Generation ✔ Expertise in Google Keyword Planner, GA4, GTM & Conversion Tracking ✔ Landing Page Optimization for Free Signup & Demo Bookings ✔ Search Intent Mapping, Keyword Clustering & RSA Optimization ✔ Focus on Cost-per-Signup, Scalability & Statistical Decision Making WS-0 Deliverables ✅ Intent-based keyword clustering (DE + EN) ✅ Search volume, CPC & competition analysis ✅ Long-tail opportunity mapping ✅ Impression Share & scalability assessment ✅ Negative keyword framework ✅ Go/No-Go recommendation with expected Cost-per-Signup benchmarks If WS-0 validates demand, WS-1 includes • Google Ads account architecture • RSA creation • Conversion tracking (GA4 + GTM) • Budget pacing & bid strategy • Daily optimization • Weekly performance reporting I optimize for Cost-per-Signup, not vanity metrics like CPC or CTR. Every recommendation is based on search intent, conversion quality, and long-term scalability. Portfolio: freelancer.in/u/mohitk150 Question: Are you using a single signup event for both language markets, or will DE and EN have separate conversion actions and landing pages?
€450 EUR in 30 days
0.0
0.0

Hello, I understand that you are looking to validate your new B2B SaaS product through Google Ads using a long-tail, low-competition keyword strategy. I am an expert in Search Engine Marketing and Marketing Strategy, with a focus on B2B Marketing. I will start by collaborating with you on keyword strategy sparring to identify high-intent, low-cost-per-signup clusters that align with your goals. I will conduct thorough Keyword Planner research across German-speaking and English-speaking markets, ensuring the clusters are organized for maximum impact. I will then proceed with account setup, conversion tracking, campaign/ad-group structure, and daily reporting to optimize towards the goal of cost-per-signup. My expertise in SEM will ensure effective execution and communication throughout the project. Please find my portfolio https://www.freelancer.com/u/Curveballsol for reference. I look forward to the opportunity to work together and deliver successful results. Best regards, Curveball Solutions
€330 EUR in 4 days
0.0
0.0

Dear Hiring Manager, Thank you for the detailed brief — this is a well-structured and genuinely interesting performance-focused acquisition test. I’ve reviewed your WS-0 → WS-1 split and the “cost-per-signup as the only KPI” approach, and I can confirm this is exactly the type of controlled, signal-driven Google Ads sprint I’m comfortable working on. 1) Quick Fit Check (WS-0 + WS-1 Structure) Yes — I am comfortable with your phased approach. In fact, I agree with your decision to separate: WS-0 (keyword + intent validation first) WS-1 (build only after demand confirmation) This reduces wasted build effort and aligns perfectly with how I would structure a low-budget, high-intent validation campaign. 2) Strategic Gut-Check (Your Core Approach) Your hypothesis is directionally strong: Long-tail, high-intent keywords Dedicated landing pages per intent cluster Conversion = signup (not click or CPC vanity metrics) Dual-language market comparison (DE vs EN efficiency test) This is essentially a “micro-intent arbitrage model”, and it works best when: search intent is clearly problem-driven (not curiosity-driven) CPC fragmentation exists (which long-tail usually provides) landing pages are tightly aligned per query cluster The only caution I would flag early: ? in B2B SaaS, the quality of intent varies massively even within long-tail keywords, so cluster definition becomes the single most important success factor — more than keyword volume itself.
€325 EUR in 7 days
0.0
0.0

Hi, This is a well-structured brief and yes and I'm fully comfortable with the WS-0 first, then Build & Ops sequence. Smart way to validate before committing budget. Quick gut-check response to your setup: Long-tail, low-CPC, high-intent keyword strategy optimised toward cost-per-signup is exactly the right call for a B2B SaaS validation sprint. Broad head terms would burn your €1k in days with zero learning value. For WS-0 I'd bring: • Strategy sparring on your 7 clusters — I'll pressure-test each one against active intent signals, not volume, and surface clusters outside your current framing • Keyword Planner pulls across both DE and EN legs — real volumes, bid ranges, organised by cluster • Scalability read — impression share headroom, total available demand vs what €1k buys, and whether cost-per-signup stays stable as spend increases or hits a ceiling fast Two-language structure: German-speaking markets and UK/Ireland run as clean parallel legs — same budget, same KPI, fully comparable data at sprint end. WS-0 quote: €150–200 flat. Build & Ops ballpark: €400–500 for the full 4–5 week run excluding ad spend. Happy to sign NDA before we go deeper on product details. Best regards, Krit Kunal
€325 EUR in 15 days
0.0
0.0

Hi, I'm MichaelRose00. I've read through your project details and am well-equipped for your B2B SaaS Google Ads long-tail keyword strategy sparring. Although I'm new to Freelancer.com, I offer high-quality work at competitive rates to establish my reputation here. My experience aligns perfectly with your project goals. I specialize in developing targeted keyword clusters for low-cost-per-signup campaigns. I will focus on identifying high-intent, low-cost clusters to maximize your ROI. I work on a satisfaction-first basis: you release payment only once you're happy with my work.
€200 EUR in 3 days
0.0
0.0

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