
Closed
Posted
Paid on delivery
Luxury Brand Identity, Logo Refinement & Packaging Design for Premium Japanese Matcha Brand About WIM Matcha I am relaunching WIM Matcha, an established Japanese matcha brand that has been in the UAE market for over 7 years. This is not a startup—we already have brand history and are now repositioning WIM as one of the leading premium Japanese matcha brands in the GCC. Our vision is to build a timeless luxury brand that combines authentic Japanese craftsmanship with modern minimalist design. This is NOT a logo-only project. I am looking for an experienced Brand Identity & Packaging Designer who understands luxury branding, typography, premium packaging, and consumer psychology. Brand Positioning WIM Matcha stands for: Authentic Japanese Matcha Calm Focus Clean Energy Japanese Craftsmanship Minimalist Luxury Wellness Timeless Design The final result should feel closer to Apple, Aesop, Leica, Muji, Kettl, Ippodo Tea and Bang & Olufsen than a typical tea brand. Scope of Work I need a complete luxury brand identity including: Brand Identity Refine and modernize the existing WIM logo (do NOT redesign from scratch unless absolutely necessary) Luxury visual identity system Typography system Premium color palette Iconography Graphic elements Brand applications Premium mockups Packaging Design Design premium packaging for: WIM Reserve Uji – 30g Tin WIM Ceremonial Organic – 30g Tin WIM Barista Organic – 500g Pouch WIM Barista Organic – 1kg Pouch I will provide the exact supplier dielines, dimensions, label specifications and print requirements. The designer must prepare all artwork fully compliant with the manufacturer's specifications and ready for production. Product Collection WIM Reserve Uji Single Origin First Harvest Stone Ground Limited Collection WIM Ceremonial Organic Organic Shizuoka, Japan Everyday Luxury WIM Barista Organic Premium Café Collection Wholesale Only Design Style I am NOT looking for: Generic tea branding Template logos Busy layouts Gold overload Cheap luxury Trendy designs that will look outdated in two years I AM looking for: Japanese minimalism Exceptional typography Editorial aesthetics Sophisticated use of whitespace Museum-quality packaging Luxury wellness branding Premium shelf presence Timeless design that will still feel premium in 10+ years Brand Inspiration Please review brands with similar design philosophy: Apple Aesop Leica Muji Kettl Matchaeologist Ippodo Tea Blue Bottle Coffee Bang & Olufsen Bilingual Branding The final identity must work beautifully in both English and Arabic. Experience designing bilingual luxury brands is highly preferred. Deliverables should include: English logo Arabic logo or logo lock-up Bilingual packaging layouts Print-ready files Brand Bible (Mandatory) The successful designer must deliver a complete Brand Identity Guidelines (Brand Bible) that will become the single source of truth for the WIM Matcha brand. The Brand Bible should include: Brand strategy summary Brand positioning Mission Vision Brand values Brand personality Tone of voice Logo usage guidelines Logo variations Logo clear space & sizing Color palette (Pantone, CMYK, RGB & HEX) Typography system Iconography Graphic elements Photography direction Packaging guidelines Layout & grid system Social media guidelines Do's & Don'ts Brand applications Future expansion recommendations Final Deliverables The final files must include: Adobe Illustrator (.AI) Adobe Photoshop (.PSD) (if applicable) Adobe InDesign (.INDD) (if applicable) SVG EPS Editable PDF Print-ready PDF High-resolution PNG JPG All fonts used must either be commercially licensed or clearly identified. Ownership Upon final payment, all intellectual property, copyrights, source files, editable artwork and design assets will become the exclusive property of WIM Matcha. Who I'm Looking For Please apply only if you have experience designing premium brands in industries such as: Premium Food & Beverage Tea Coffee Luxury Cosmetics Wellness Consumer Packaged Goods (CPG/FMCG) Please include your best branding and packaging projects. Applications without relevant portfolio examples will not be considered. Long-Term Opportunity This project is the beginning of a long-term partnership. The selected designer will be my preferred creative partner for future product launches, packaging updates, website assets, social media campaigns, print materials and future brand expansion. Quality, creativity, strategic thinking and attention to detail are far more important than price. I am looking for someone who can help build one of the most respected premium Japanese matcha brands in the GCC.
Project ID: 40594329
208 proposals
Remote project
Active 4 hours ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
208 freelancers are bidding on average $930 USD for this job

Embark on a transformative journey to relaunch WIM Matcha into a luxury powerhouse in the GCC. Merge Japanese craftsmanship with modern minimalism, refining the logo and creating a premium visual identity system. Craft museum-quality packaging and bilingual branding that transcends borders. Develop a comprehensive Brand Bible for brand consistency and longevity. Partner with us to shape WIM Matcha into a beacon of premium sophistication in the GCC.
$1,350 USD in 5 days
8.4
8.4

Hi, I hope you're having a great day. I will design professional Modern logo design for your business, and I am highly interested in delivering you a quality service. You can view examples of our previous work in our Portfolio: https://www.freelancer.com/u/FUTUREDESIGNS With over a decade of experience in the field of graphic design, I am proud to be a part of a dynamic and proficient team dedicated to delivering high-quality design solutions. Here are some key benefits you can expect when working with us: * 100% original and unique work guaranteed. * 4 Initial concepts from 4 different designers within the agreed timeframe * Unlimited revisions on the selected design until it meets your requirements. * Commitment to delivering top-notch quality and ensuring your satisfaction. * Full copyright ownership of the final design. * Provision of all source and raw files in various formats (Adobe Illustrator, EPS, JPG, PNG, PDF, SVG, etc.) * Extraordinary aftercare services. Best regards, Anie sw
$750 USD in 1 day
8.4
8.4

Hi -I can refine WIM Matcha’s brand identity and create a timeless, minimalist packaging design that bridges authentic Japanese craftsmanship with modern GCC luxury aesthetics. By focusing on elevated typography and minimalist consumer psychology—drawing inspiration from brands like Aesop and Kettl—I will position WIM as a premier wellness authority in the region. Let’s connect to discuss your brand assets and initial vision for the relaunch! I still want to discuss in detail and clear the questions i have - please message me so we can discuss and proceed. Tejal
$1,500 USD in 10 days
8.6
8.6

Hey, You are looking for WIM Matcha: Logo Refinement & Luxury Packaging "Lets Gets Started, I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in design, Illustration, Photoshop, Graphic Design, Logo Design and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! SAHIL
$750 USD in 2 days
8.5
8.5

Hello, ✅ Ready to get started immediately! I just came across your⭐Logo Refinement & Luxury Packaging⭐project description, and I'm confident I can help you with it. I have successfully completed numerous projects for various clients, delivering high-quality and creative solutions tailored to their needs and expectations. You'll receive: • Editable vector file (AI/EPS/SVG as required) • Print-ready PDF • Accurate alignment and typography • High-quality, scalable artwork • Revisions until you're satisfied ✅ Portfolio link: https://www.freelancer.in/u/GraphicFuture93 It would be my pleasure to discuss further with you regarding your needs. Looking forward to hearing from you. Best Regards, Preet
$755 USD in 2 days
8.5
8.5

Hello! I am ready to help you with WIM Matcha: Logo Refinement & Luxury Packaging, Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Photoshop, Branding, Corporate Identity, Package Design, Print Design, Rebranding, Typography. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.
$750 USD in 7 days
7.8
7.8

Hello, WIM Matcha needs a refined luxury identity that elevates the existing logo and translates beautifully across bilingual packaging for its premium Japanese matcha range. I’ll keep the brand grounded in Japanese minimalism, then build a clean typography system, premium palette, refined iconography, and production-ready packaging layouts aligned with your dielines and print specs. I’ll develop the logo refinements and brand system first, then apply it consistently across the four packaging variants with careful hierarchy, whitespace, and shelf impact. You’ll receive polished mockups and a complete Brand Bible with clear usage rules, so every future touchpoint stays consistent and premium. Final files can be delivered in AI, SVG, EPS, editable PDF, print-ready PDF, PNG, and JPG. Please have a look at our Freelancer portfolio through the links given below. https://www.freelancer.com/u/CreativeDesign50 What Arabic script style do you prefer for the bilingual lock-up: modern sans-serif or a more traditional calligraphic feel? Best regards Kirandeep K.
$750 USD in 3 days
7.8
7.8

Greetings, I am excited about the opportunity to work on the repositioning of WIM Matcha as a premium Japanese matcha brand in the GCC market. Understanding the importance of luxury branding, typography, and consumer psychology, I aim to refine the existing WIM logo and create a comprehensive brand identity system that reflects authenticity and minimalism. With over 15 years of experience in branding and packaging design, I have successfully helped numerous clients enhance their brand credibility and recognition through effective design strategies. My expertise in logo design, brand identity systems, and packaging align well with the requirements of this project. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see how my design approach can elevate the WIM Matcha brand. How do you envision the brand's positioning in the competitive market landscape? Looking forward to the possibility of collaborating on this exciting project. Best regards, Adham
$750 USD in 4 days
8.0
8.0

Hi, WIM Matcha already has a strong story, and this relaunch deserves more than attractive packaging. It needs a timeless brand system that reflects Japanese craftsmanship, premium quality, and quiet confidence across every customer touchpoint. The existing logo can be refined with restraint while building a complete luxury identity that feels consistent from packaging to digital and print. The branding will be developed with exceptional typography, refined spacing, bilingual English and Arabic compatibility, and production ready packaging that follows your supplier specifications precisely. A comprehensive Brand Bible will tie everything together, ensuring consistency as the brand expands into future product lines. You can view relevant branding and packaging work here: https://www.freelancer.com/u/Humaumair12 Warm Regards, Huma
$975 USD in 7 days
7.7
7.7

Hi! I've checked you project and I'm ready to start working daily on your matcha brand. I'm a 5 star Branding & Packaging specialist here at Freelancer with over a hundred projects completed. Feel free to check my client's reviews and some of my portfolio at my profile. Thanks for the opportunity.
$900 USD in 7 days
7.9
7.9

With a decade of experience in the design industry, and a strong focus on brand identity and packaging, I am ideally suited to bring your vision for WIM Matcha to life. A thorough comprehension and love for minimalist design with sharp typography informs my work -- a perfect match for your project. As an expert in logos, packaging and brand identities, I understand the need for sophistication and memorability. High-end brands like Apple and Aesop that value clean and timeless designs inspire me. My work process begins with deep research into the target market, competitor analysis, history of the brand, its values and vision. With this knowledge base, I am able to create authentic designs that are meaningful and on-trend. The project doesn't end until you are completely satisfied since assuring client satisfaction is what drives me. My skills include a mastery of Adobe Illustrator, Photoshop, InDesign, CorelDRAW, Figma along with a keen eye for detail that ensures even the most minute aspects of your project will be taken care of. By choosing me you get not only great design but also excellent communication skills ensuring a smooth collaboration throughout the process. My turnaround time is quick yet doesn’t compromise on quality – so you have all your high-resolution print ready files ready within reasonable time period
$750 USD in 3 days
7.7
7.7

Hi there, I’m ready to work on your project “WIM Matcha: Logo Refinement & Luxury Packaging.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Branding, Rebranding, Photoshop, Package Design Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$750 USD in 6 days
7.6
7.6

Hi there! I'm Jimmy, but you can call me "Jimmy Neutron the boy genius". With over 6 years in the design realm, I've honed a passion for crafting engaging visual narratives that align with brand stories. I have an impressive portfolio from working across local and international markets and helping brands create impactful identities. My proficiency in Graphic Design, Logo Design, and Photoshop equips me to flawlessly refine your existing WIM Matcha logo while retaining its essence. I understand that a brand image should evolve, not change drastically, so rest assured trust your vision is in capable hands. I'm well aware of how luxury branding flourishes on minimalism and the appreciation for whitespace which aligns with your WIM Matcha aesthetic. My familiarity with incorporating editorial aesthetics into design lends a sophisticated touch to your typography and layouts- something crucial to differentiating premium brands. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy G.
$750 USD in 1 day
7.1
7.1

As an experienced graphic designer with an extensive background in luxury branding and packaging, I am confident that my skills align perfectly with your vision for WIM Matcha. Throughout my 8 year career, I have consistently produced refined, minimalist designs that embody the essence of a brand while keeping it fresh and contemporary - a combination that exactly mirrors your intentions for WIM. It's not about simply refining or redesigning a logo but rather creating an entire design philosophy across all brand assets, a task which requires both artistic vision and profound understanding consumer psychology. One of my particular strengths is my ability to deliver premium and practical designs tailored to meet specific manufacturing parameters and labeling requirements; and I make no exception for this project. Aside from designing bilingual luxury brands, which is already highly preferred for this job, I have worked extensively in the premium food and beverage industry—giving me the advantage of understanding how impactful design shapes product perception, consumer attraction and loyalty. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony S.
$800 USD in 1 day
7.0
7.0

Hi Refining WIM Matcha’s existing logo and building museum-quality bilingual luxury packaging for GCC shelves, without trend fatigue, is the key pain point. We’ve spent the last 10 years solving exactly this type of problem: upgrading premium brand systems and production-ready packaging while protecting brand consistency across SKUs, markets, and dielines. We’ll (1) analyze the current WIM mark, typography, and positioning, (2) modernize the logo only where it needs clarity and luxury restraint, (3) design a complete luxury visual identity (palette, type, iconography, grid, graphic language), (4) create bilingual English/Arabic packaging layouts for all listed SKUs using your exact supplier specs, and (5) finalize print-ready production files plus a comprehensive Brand Bible with logo rules, color values, typography, guidelines, and brand applications. Best regards, Zeeshan
$750 USD in 1 day
7.2
7.2

Hello, Your vision for WIM Matcha immediately stood out to me. This is the kind of premium branding project I enjoy—creating timeless identities that combine strategy, elegance, and exceptional attention to detail. With 9+ years of experience in logo design and brand identity, I can refine your existing logo while preserving its recognition and develop a complete luxury visual identity inspired by Japanese minimalism. I'll create premium packaging for each product line, ensuring every design is production-ready and fully compliant with your supplier's dielines. You'll receive a complete Brand Bible covering logo usage, typography, color systems (Pantone, CMYK, RGB & HEX), layout principles, packaging guidelines, photography direction, social media applications, and future brand expansion. All final files will be fully editable and print-ready (AI, EPS, SVG, PDF, PNG, JPG, and more). My focus is on creating clean, sophisticated branding with strong shelf presence—designed to remain relevant for years, not follow short-lived trends. I value clear communication, unlimited revisions, and long-term partnerships. I'd be excited to help position WIM Matcha as a leading premium Japanese matcha brand in the GCC. Best regards, **Abu Bakar**
$1,200 USD in 4 days
7.2
7.2

Hi there, I can manage the complete WIM Matcha luxury brand identity and packaging design project. I will refine the logo, create premium Japanese minimalist branding, bilingual English Arabic designs, packaging for matcha tins and pouches, brand guidelines, and production-ready files. I'm professionally working with more than 5 years of experience. And i will give you unlimited revisions with all vector formats for your future use including AI, EPS, PSD, PNG, JPG, WEBP, SVG, and PDF. just click on the portfolio link provided https://www.freelancer.com/u/allanashan99 Thanks & Regards, Shan.
$750 USD in 2 days
6.9
6.9

Hi there, Would you like to design a complete luxury brand identity for WIM Matcha? I can refine the existing logo, develop bilingual English and Arabic branding, create premium packaging for tins and pouches, and deliver a comprehensive Brand Bible with production-ready artwork. I have strong skills in Adobe Photoshop, Adobe Illustrator, and other design tools, And the best part is that I keep working until my clients are fully happy with the results. You can view a similar project in my portfolio here: https://www.freelancer.com/u/humartist101 Thanks & Regards, Humayo.
$750 USD in 1 day
6.8
6.8

With a proven track record of over 8 years in the graphic design industry, I understand the intricate balance required to create a luxury brand that combines minimalistic design with a powerful persona. My expertise in corporate identity, logo design, and graphic elements aligns closely with your project demands. In terms of creativity, my focus is always on developing innovative designs that not only stand out but effectively communicate your brand values. As you're relaunching WIM Matcha in the premium segment, I realize the immense significance of each brand touchpoint and how it serves as a direct reflection of the quality and finesse you provide. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger P.
$1,500 USD in 1 day
7.0
7.0

Having worked as a branding and design duo for over 8 years, my partner and I are confident in our ability to refine and modernize the existing WIM logo while keeping its essence intact. We understand how much of a mental exercise it is to build a brand not from scratch but by repositioning it as something entirely different, yet with a touch of familiarity. Our skills in package design have brought us in close contact with what luxury meant for various sectors, namely - Premium Food & Beverage, which includes tea and coffee, and importantly Luxury Clothing businesses. In adherence to your requirements, we have never held templated logos or designs our mantlepieces. Our focus has always been Japanese minimalism and fine typography because these are the elements that speak volumes without uttering literal words. And honestly, these align perfectly with your vision for WIM Matcha. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers A.
$750 USD in 1 day
6.7
6.7

Dubai, United Arab Emirates
Payment method verified
Member since Jan 6, 2020
$10-30 USD
$10-30 USD
$50 USD
$30-250 USD
$30-250 USD
$2-8 USD / hour
$8-15 AUD / hour
$100 USD
$250-750 USD
$10 USD
$30-250 AUD
$200 AUD
$25 USD
£250-750 GBP
$10 USD
₹1500-12500 INR
$30-250 USD
₹1500-12500 INR
€8-30 EUR
$15-25 USD / hour
₹1500-4500 INR
$20 AUD
₹500 INR
₹750-1250 INR / hour
$15-25 USD / hour