
Closed
Posted
Paid on delivery
Brand: Unisex premium casual t-shirts, Gen-Z pattern mixes, limited-edition drops (under IRAAYA COUTURE) Need: Social strategy built around drop/hype culture (teaser → launch → sold-out) Instagram-first content: reels, carousels, styling/unboxing Micro-influencer/UGC seeding on a lean budget Meta Ads (awareness + conversion around drops) Bold, youthful copywriting DM/comment management Monthly performance report Deliverables: Drop-based content calendar, 3–4 reels/week, launch campaign package, ad setup, monthly report Ideal fit: Experience with streetwear/drop-based Gen-Z brands, lean-budget comfort, India-based preferred
Project ID: 40674769
22 proposals
Remote project
Active 5 days ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
22 freelancers are bidding on average ₹7,100 INR for this job

Hi there, I am an India-based growth marketer specializing in Gen-Z streetwear, drop-based hype strategies, and high-converting social media management for apparel brands. How I will scale Iraaya Couture’s drops: • Drop Culture Engine: Execute 3-phase launch cycles (Teaser → Launch → Sold-Out) using countdowns, aesthetic teasers, and urgency-driven copy. • Instagram-First Content (3–4 Reels/Week): Edit fast-paced unboxings, GRWM styling reels, and pattern-mix carousels built with bold, youthful Gen-Z tone. • Lean UGC Seeding: Run cost-effective seeding to micro-stylists and Gen-Z creators in exchange for authentic try-on hauls and tagged content. • Meta Ads Setup (TOFU + BOFU): Build targeted Meta ad campaigns (awareness & retargeting) optimized around drop windows to maximize ROAS on a lean budget. • Community & Reporting: Daily DM/comment engagement paired with transparent monthly reports tracking sales, ROAS, and engagement growth. I have direct experience managing streetwear/drop campaigns and am based in India. I’m ready to review your next drop date and launch! Best regards, Tara D.
₹7,000 INR in 30 days
5.6
5.6

Hi, I’d be a strong fit with 7+ years of experience in social media marketing, content creation, Meta Ads, and Gen-Z-focused brand building. For IRAAYA COUTURE, I’d build an Instagram-first drop strategy designed around hype, scarcity, and community: teaser to build curiosity, launch to drive urgency, and post-drop content to create social proof and anticipation for the next release. I’ll develop a drop-based content calendar with 3 tp 4 Reels per week, carousels, styling content, unboxings, behind-the-scenes content, product reveals, countdowns, and launch creatives, using bold, youthful copy that fits the brand. I’ll also develop a lean-budget micro-influencer and UGC seeding strategy, identifying relevant Indian creators whose audiences align with Gen-Z fashion and streetwear. For Meta Ads, I’ll structure awareness and conversion campaigns around each drop, testing creatives, audiences, hooks, retargeting, and budgets while prioritising efficient customer acquisition. I can also handle DM/comment management, content scheduling, trend research, and monthly performance reporting, tracking reach, engagement, saves, shares, profile visits, CTR, CPA, ROAS, and sales. My approach is Research to Tease to Build Hype to Launch to Convert to Retarget to Scale, with the goal of making every limited drop feel like something Gen-Z doesn’t want to miss.
₹12,000 INR in 30 days
5.7
5.7

Drop culture isn’t just marketing; it’s FOMO engineered into demand. To position IRAAYA COUTURE’s unisex premium t-shirt drops as instant sell-outs, you need a high-octane social strategy designed around urgency, Gen-Z pattern mixes, and street culture. As an India-based strategist specializing in drop-led D2C apparel, I build full-funnel engines (Teaser → Launch → Sold Out) that convert scrollers into buyers. What I bring to IRAAYA: Drop Strategy & Content: 3–4 high-retention Instagram Reels/carousels weekly (styling hacks, pattern mix breakdowns, unboxing teasers). Lean-Budget UGC/Micro-Seeding: Strategic creator outreach for maximum social proof without burning budget. Meta Ads Engine: Precision awareness & retargeting campaigns optimized for ROAS during drop windows. Gen-Z Voice & DM Management: Bold, trend-fluent copy paired with active community management. I deliver end-to-end launch packages, drop content calendars, and monthly performance reports. Let’s connect to build your next sell-out campaign. Best regards, Rajat Pathania
₹7,000 INR in 30 days
5.1
5.1

Hello, I reviewed your project for Gen-Z Streetwear Social Launch Strategy and I’d be glad to work on it. Your requirements are clear, and I have a good understanding of the result you’re looking for. I have experience with similar projects and can deliver the work with attention to detail, reliable communication, and a professional approach. You can also review my profile and portfolio: https://www.freelancer.com/get/muhammada742 I’d be happy to discuss the details with you and get started. Best Regards, Muhammad Abdul Samee
₹4,000 INR in 1 day
4.1
4.1

Hi, I’d love to design a modern, professional brochure that gives your company a strong corporate presence without making it feel boring or outdated. With extensive experience in graphic design, corporate branding, brochure design, and print-ready layouts, I can transform your existing content and brand assets into a visually engaging brochure that communicates your story clearly and highlights your products and services effectively. I can handle the complete design process, including: • Modern, eye-catching brochure layout and visual hierarchy • Clear presentation of products, services, and company history • Custom infographics and visual elements where appropriate • Consistent use of your brand colours, typography, and identity • Professional print-ready PDF with correct specifications • Fully editable InDesign or Illustrator source files I pay close attention to typography, spacing, alignment, imagery, and overall consistency to ensure the final brochure looks polished both digitally and in print. I can also suggest suitable folding options, finishing ideas, and digital adaptations that could make the brochure more engaging and memorable. I’m confident I can deliver a brochure that feels modern, premium, and genuinely represents your company—not just another generic corporate template. I’m ready to start immediately and would be happy to bring your existing content and brand assets to life. Best regards, Mahmoud Nasrr
₹7,000 INR in 5 days
3.4
3.4

I'll build your drop content strategy: calendar with Gen-Z copy (teaser → launch → sold-out), landing pages, and checkout optimization. I've produced 100-topic content roadmaps and 25-50 pieces weekly on tight budgets. I'll deliver a copy outline and page structure in week one so you can review direction before I scale to the full calendar. Share your timeline and brand voice samples, I'll start today. Jeremy
₹5,700 INR in 30 days
3.0
3.0

Hi, I can build an Instagram-first hype and drop strategy for IRAAYA COUTURE, designed around the full journey: teaser → anticipation → launch → urgency → sold-out → next drop. I can handle: Drop-based content calendar 3–4 Reels/week focused on styling, unboxing, product reveals and trends Launch campaign creatives and copy Bold, youthful Gen-Z messaging and CTAs Micro-influencer/UGC outreach and seeding on a lean budget Meta Ads for awareness, retargeting and conversions around each drop DM/comment management and community engagement Monthly performance reporting with actionable insights I’ll focus on creating scarcity, curiosity and community, rather than treating the brand like a conventional apparel page. Content will make each limited-edition release feel like an event and give audiences a reason to follow the next drop. I can work within a lean budget and adapt the strategy based on actual performance data. I’d be happy to discuss IRAAYA’s current products, target audience and upcoming drops through Freelancer chat.
₹7,000 INR in 7 days
2.2
2.2

Hi, I can build a complete Instagram-first launch strategy for IRAAYA COUTURE focused on Gen-Z engagement, hype, and conversions. With 4+ years of experience in digital marketing, social media, content strategy, and Meta Ads, I can manage the campaign from content planning to performance tracking. Sample CTA/Copy: “THE DROP IS COMING. Not for everyone. Only for those who get the vibe. Limited pieces. Limited time. Set your reminder. Your size won’t wait. DROP LIVE → SHOP NOW” SEO/Content Keywords: Gen Z streetwear, premium casual t-shirts, limited edition t-shirts, oversized t-shirts India, trendy t-shirts for Gen Z, streetwear fashion India. → Drop-based content calendar → 3–4 Reels/week with strong hooks → Styling, unboxing & UGC concepts → Micro-influencer outreach → Meta Ads for awareness & conversions → DM/comment engagement → Monthly performance report → SEO-friendly captions, hashtags & content structure I can also create a sample Reel concept and launch copy before starting. Regards, Ajay Parihar Digital Marketing Specialist | 4+ Years Experience
₹7,000 INR in 7 days
0.5
0.5

Hi! I’d love to build IRAAYA COUTURE’s social presence around drop culture, making every limited-edition release feel like something people need to catch before it’s gone. I can plan the full teaser-to-launch-to-sold-out journey with 3–4 Reels a week, styling content, unboxing videos, carousels, UGC, and bold Gen-Z copy that creates curiosity without feeling forced. I’ll also help identify relevant micro-creators and structure lean-budget seeding so the brand gets real people talking about each drop. Alongside organic content, I can handle Meta Ads, campaign creatives, audience setup and ongoing optimisation around launches, while managing comments and DMs to keep the community active. You’ll get a clear monthly report covering reach, engagement, content performance, ad results and what we should improve for the next drop. I’m comfortable working with India-focused fashion audiences and keeping the strategy creative, fast-moving and budget-conscious. Cheers, RP
₹12,000 INR in 7 days
0.6
0.6

If the teaser drops too early, hype can fade before launch, so syncing the first reel to the 48-hour window before the drop is essential. I'd build a three-day content cadence, carousel day one, reel day two, story poll day three, to keep the audience engaged and ready to buy. A quick A/B test of two teaser styles will tell us which visual hook drives the strongest click-through before we scale up. A common pitfall is ignoring early engagement, which Instagram rewards with wider reach, so seeding the reel with micro-influencer shares can lift its view count. I'll set up Meta ad funnel to match teaser-launch rhythm, using a video ad for awareness and a carousel ad for conversion after the drop. I'm ready to start right away and will have the first content batch ready for review within a few days.
₹7,000 INR in 3 days
0.0
0.0

I am passionate about fashion and am also building my own ugc so I would love to be a part of yours too
₹7,000 INR in 7 days
0.0
0.0

Hi IRAAYA COUTURE Team, I love the Gen-Z drop/hype culture concept. I can help you build a social strategy that creates buzz, drives sales, and sells out every drop. Here’s how I’ll approach it for your brand: 1. Drop Strategy: Teaser → Launch → Sold-out content plan with countdowns and FOMO 2. Instagram-First Content: 3-4 Reels/week with trending audio, styling, unboxing + engaging carousels 3. Copywriting: Bold, youthful captions that speak Gen-Z language and drive comments 4. Lean-Budget Growth: Micro-influencer outreach and UGC seeding strategy to build social proof 5. Meta Ads: Awareness + Conversion campaigns timed around each drop 6. Community + Reporting: DM/Comment management and a clear monthly performance report While I am building my portfolio on Freelancer, I have studied successful streetwear drops and understand how to create hype with limited budgets. I’m fast, creative, and ready to start immediately. I can deliver your first content calendar + 2 sample reels concepts within 7 days. Let's discuss your first drop and brand voice. Best regards, Dinuka
₹7,000 INR in 7 days
0.0
0.0

Hi there, I reviewed your launch requirement for the Gen-Z streetwear line (IRAAYA COUTURE). Building a high-hype, drop-based social strategy (Teaser → Launch → Sold-Out) requires bold storytelling, trend-driven short-form content, and precise Meta Ad targeting. Here is what I will deliver for your brand: Drop-Based Social Strategy: Teaser-to-launch roadmap built around scarcity and Gen-Z hype culture. Content Creation Package: Drop content calendar with 3–4 reels/week, styling/unboxing carousels, and bold/youthful copywriting. Micro-Influencer & UGC Seeding Plan: Cost-effective Outreach strategy tailored for lean budgets. Meta Ads Setup & Optimization: Targeted campaign strategy focused on awareness and direct conversions during drop days. Community & Performance Management: DM/Comment engagement framework and a detailed monthly performance analytics report. Being based in India, I understand the local Gen-Z fashion market, trends, and buyer psychology very well. Let’s connect in chat to discuss your launch timeline and product drop schedule! Best regards, [Komal m.]
₹7,000 INR in 7 days
0.0
0.0

Hi, I’m a creative graphic designer with experience in creating modern, engaging social media content, reels, branding creatives and promotional designs. For IRAAYA COUTURE, I can help build a strong Instagram-first content strategy around each limited-edition drop — from teaser and countdown content to launch, FOMO and post-launch content. I can provide: - Drop-based monthly content calendar - 3–4 Instagram Reels per week - Launch campaign creatives and content - Bold, youthful Gen-Z focused copy - Meta Ads setup for awareness and conversion campaigns - DM and comment management - Monthly performance report with key insights I understand that a limited-edition fashion drop needs to create curiosity, urgency and excitement rather than simply posting products. I’ll focus on making the brand look premium, youthful and consistent while working within a lean budget. I’m India-based and available to start immediately. I’d be happy to work with IRAAYA COUTURE and help make each drop more engaging and conversion-focused. Thank you.
₹6,500 INR in 3 days
0.0
0.0

Hi, I’d love to help IRAAYA COUTURE build a strong Instagram-first strategy around limited-edition drops and Gen-Z hype culture. I can create the teaser → launch → sold-out content flow, bold Reels and carousel ideas, styling/unboxing content, UGC and micro-influencer outreach, and Meta Ads focused on awareness and conversions. I’m comfortable working with lean budgets and creating content that feels youthful, authentic, and trend-driven rather than overly promotional. I can also handle DM/comment management and provide a clear monthly performance report. I can share a relevant sample of my strategy/content approach. If you like the sample, we can discuss the drops, deliverables, timeline, and get started.
₹3,000 INR in 7 days
0.0
0.0

Hi there, I would love to help launch your Gen-Z streetwear line (IRAAYA COUTURE) with high-converting social media copy, engaging brand angles, and trendy promotional hooks. I specialize in crafting modern, relatable, and Gen-Z focused copy that drives engagement, hype for limited-edition drops, and sales. I can write catchy captions, promotional ad copy, and social media post ideas tailored specifically for unisex streetwear culture. Looking forward to collaborating with you! Best regards, Khadija
₹5,000 INR in 3 days
0.0
0.0

I am a dedicated content writer who can create engaging, natural, and SEO-friendly articles. I can write in a clear and casual style while highlighting product quality and keeping readers interested. I understand the importance of using keywords naturally, maintaining originality, and delivering plagiarism-free content. I can also provide well-structured articles with suitable meta titles and descriptions. I am ready to follow your guidelines, make revisions based on feedback, and deliver quality work on time.
₹2,000 INR in 7 days
0.0
0.0

Hello! Before we start, I’ll do 1 of these 3 things for free: — Create 3 Reel concepts for your first Gen-Z streetwear drop. — Prepare a 7-day teaser → launch → sell-out content sequence. — Analyze 5 relevant streetwear competitors and show which content mechanics IRAAYA COUTURE can adapt. What I’ll do: — Build an Instagram-first launch strategy around drop culture. — Create a teaser → hype → launch → urgency → sell-out framework. — Prepare a monthly drop-based content calendar. — Develop concepts for 3–4 Reels per week, carousels, styling and unboxing content. — Write bold Gen-Z hooks, captions and CTAs. — Create a low-budget micro-influencer and UGC outreach strategy. — Identify creators whose audiences match the brand rather than chasing follower counts. — Set up Meta campaigns for awareness, retargeting and drop conversions. — Test audiences, creatives and messaging around each launch. — Build DM/comment engagement mechanics that create community and urgency. — Track reach, engagement, product clicks, conversions and best-performing creatives. — Deliver a monthly report with clear recommendations for the next drop. The goal is to make each collection feel like an event, not just another set of products posted on Instagram. I’m ready to start as soon as you message me. We can have a phone or Zoom call, or continue discussing everything here.
₹12,000 INR in 7 days
0.0
0.0

As you want an hardworking person so I am always ready to do hard work and I have skill but is it up to uh to give me the project or not
₹7,000 INR in 7 days
0.0
0.0

Good day, Regarding your Gen-Z Streetwear Social Launch Strategy: resolving this cleanly requires root-cause conflict isolation (PHP error logs, database query bloat, or plugin clashes) rather than temporary CSS patches. Here is how I structure the delivery: 1. Stage 1 (50% Milestone): Staging backup, deep error log diagnosis, and conflict isolation in 1-2 business days. 2. Stage 2 (50% Milestone): Apply production-grade code fix, cross-device QA, and live deployment with zero downtime. All deliverables include full commercial IP transfer upon milestone approval. During execution, I provide direct communication and staging previews for rapid review. Happy to discuss specific requirements right here in Freelancer chat. Do you have existing staging access or backup restore points ready to share in chat? Best regards, Tumisang
₹7,000 INR in 4 days
0.0
0.0

Ahmedabad, India
Member since Dec 19, 2024
₹1500-12500 INR
₹1000-3000 INR
€1500-3000 EUR
$750-1500 USD
$10-30 USD
₹1500-12500 INR
$15-25 USD / hour
$250-750 USD
$30-250 USD
$10-30 USD
£10-20 GBP
$250-750 USD
$30-250 NZD
$30-250 USD
₹12500-37500 INR
₹600-1500 INR
$250-750 AUD
₹12500-37500 INR
$250-750 USD
$10-30 AUD