Hello there,
If we can grow out of the native writer restriction, there's a possibility that you can get content from me that ACTUALLY makes your sales move a little higher on the charts. See, the number one customer that you want to focus on are people who have mass orders for cutlery, they are:
1. Weddings/Wedding Planners
2. Event Planners (corporate and parties)
3. Proms
4. Restaurants (specially the small ones, or those planning to open one)
5. Hotels (again, smaller ones are the primary focus here)
6. Chefs
To sell your flatware to these people and many more, what you have to understand is the whole process how they order cutlery. If we're talking about restaurants in big hotels or just small eating places, there's always a manager who has to put forward a suggestion, if you can help them look efficient in their companies, you have your easy hot sale right there. How do you do that? Offer free quotations with a set of sample silverware for them to propose with and you can also add a list of rates that your competitor are offering to boast how you're giving out better quality for lesser rates.
To attract these managers, along with the product descriptions, you want content that offers them help. Their first google search is not "The best Silverware in new york", it is "how to choose silverware for your restaurant" and so on.
Looking forward towards a good future of your business. :)
Cheers!
Nayab Khawar