Ad Copy Writer

Closed Posted Jul 16, 2006 Paid on delivery
Closed Paid on delivery

I have 7 reports that need ad copy consisting of a headline and 5 to 8 bullet points (subheadings) for each that will be put on a landing page. I will supply the reports, and you write the headline and bullet points as suggested by the report's content. No web design of the landing page is involved, you just write a compelling headline and bullet points for each report.

Some examples of a typical landing pages are:

<[url removed, login to view]>

<[url removed, login to view]>

(Notice how words such as secrets, never, simple, hidden, quickly, quality, improve, instantly, boost, etc., are used to **trigger emotions**.)

Each report will be given away free to those who request it from the landing page. Therefore the headline and bullet points on the landing page should be so **compelling, enticing, exciting and interesting** about what's in the free report, that anyone reading the landing page will feel they absolutely **have to have** the report. If your ad copy doesn't do this, the landing page will be useless.

I'm looking for someone who is imaginative, creative, and **excellent** at writing ad copy. If selected for this project, this could be an ongoing project for you, since I anticipate having more reports that will need landing pages.

As part of my evaluation process, I have enclosed a sample report (see below). Read it, then keeping the above landing page examples in mind, write a headline with the exact phrase "**the Total Gym**" somewhere in it, plus 5 to 8 compelling bullet point phrases about information found in the report that will powerfully tempt and motivate someone to request the report.

## Deliverables

If you are selected to write the ad copy for the full 7 report project, a $5 **bonus payment** will be given to you for the following "the Total Gym" evaluation report.

[the Total Gym report]--

Exercise is very important to maintain good health and physique. Many of us are indulged in some sort of physical activity such as sports, aerobics, gym, etc. Some of us, however, either cannot go out for such healthy activities or are shy of working out in front of anybody. Fear not, you still have the opportunity to enjoy a healthy exercise routine at home by using the Total Gym.

Total Gym by Chuck Norris

The Total Gym is a machine with more than 60 exercises that help in isolating each muscle group of the body. Instead of weight plates or springs, your own body weight is used for resistance in strength building exercise. Many models such as the 700, 1500, 2000, etc., are offered in the market. The higher series numbers offer more strength resistance and durability, but are more costly too. For learning each exercise Total Gym has videos that are also available.

What is the best home gym?

The Total Gym basic model 1000 starts from $160 and the high end models such as the 24000 goes for $1500. So which model you should buy? If you are buying it for average exercise then a basic model will do just fine. The basic mechanism and exercises are same for all models except that the heavy duty models have better material and durability.

Motivation

The Total Gym doesn't require hours of hard training to tone your body. All you need to do is to spare only 20 to 30 minutes a day for exercise, and you will see remarkable changes in your physical strength, activities and mental attitude.

Many rehabilitation centers, hospitals, clubs, Olympic teams and other training facilities have also added Total Gym by Chuck Norris to their daily exercise routines due to its body health advantages.

Total Gym Peerless Features

The Total Gym has several excellent body shaping features along with easy to use instruments for posture changing. The solid steel frames provide good support for balanced exercise. Total Gym by Chuck Norris has a state-of-the-art design, takes up very little space, and utilizes gravity with a smooth fluid motion. putting it in a class of its own.

The Total Gym also features exercise media, leg pulleys, hand grips, height adjustments, a larger glide board, and a wider tower for more stability.

Total Gym Benefits

The Total Gym has many benefits. The increases in metabolism due to the full body workout burns your extra calories and helps maintain your weight. Total Gym by Chuck Norris has many unique exercises that tightens your hips, reshapes your thighs, firms your stomach, and defines your shoulders and arms. Its regular use will improve your physical and mental health, hence improving self-esteem and reducing the affects of life's daily stresses.

Warning

Those people who are suffering from diabetes, asthma, or any heart problems should consult a specialist before they start any workout, because any excessive exercise may cause health hazards.

Disadvantages

The Total Gym is no doubt one of the best home gyms and will help you to have a better health, but home gyms also have some disadvantages. First a good home gym is costly and secondly a local health club will also have cardio machines, swimming pools, free weight exercises, and above all a trainer which you will miss.

Secondly, people carrying out different exercises around you also motivate you to indulge in a better regular exercise routine that you may not do at home. You can easily get around these just by being forewarned. Plan ahead and develop several routines you can switch between regularly to give yourself a well rounded workout, stave off boredom, and enjoy becoming fit with the Total Gym.

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1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.

2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables):

a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment.

b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.

3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).

## Platform

Windows XP, in all 3.0+ versions of Internet Explorer and Netscape, Linux

Article Rewriting Copywriting Research Writing

Project ID: #3650272

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6 proposals Remote project Active Jul 31, 2006

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