Hi! I'm a heavy consumer and constant student of networks, so I can definitely tell you that the expansion at the moment has a name: SHORT VIDEOS. Let's get your consumers where they're scrolling all day? I had fireworks cuz' it's my specialty.
I am a social media manager with an emphasis on strategic content creation and synchrony/distribution of networks (all of them) to transform into digital authority. When you have authority you can sell, create bonds, create a community that will follow you and that will be your partners.
My tips, respectively - Branding strengthening, consumer definition (age, location, tastes, etc), content strategy in view of designer/photographer/SMM availability, schedule/date planning, post execution and metrics monitoring, analysis for the creation of the next period;
There's some ways to generate quality organic traffic, numbers that will become consumers. Have you considered using public relations and content creation? Today there are so many tools that creating a well-structured marketing campaign is much more affordable than you think.
Investing in branding and quick videos would be my first tip, Instagram, Tiktok, Youtube, these platforms offer huge reach and monetize who use them, we would reach incredible organic traffic. Add SEO + PAID TRAFFIC + COPY.
I'm able to help you with anything you need. Please visit my portfolio profile. I am available if you have any questions.