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I’ve just released a word-search game for children on Google Play and now need to scale it to its first one-million installs. The app is fully live, stable, and child-friendly; what it lacks is the user base to match its potential. Here’s the outcome I’m after: one million genuine Android installs, verified through my Play Console, achieved with a sustainable cost per install and no bots, emulators, or bulk-incentivised traffic that could threaten the account. To get there, you’ll take full ownership of user acquisition—everything from refreshing the Play Store listing (copy, graphics, keywords) to planning and running campaigns across Google Ads, Meta, TikTok or any channel you know can deliver family-safe traffic. Influencer outreach to parenting or ed-tech audiences, push through kids’ app review sites, and smart PR angles are all on the table if they push the needle. Please outline: • Your proposed acquisition mix and expected CPI range. • Timeframe you need to hit the one-million-download mark. • Reporting cadence (I’d like weekly install, retention, and rating snapshots). Success is measured by: • 1,000,000 new installs shown in Play Console. • Day-7 retention ≥ 15 %. • Average rating ≥ 4.0 with at least 2,000 organic reviews. If you have a track record of taking Android titles from launch to the million-download milestone, I’m ready to review your plan and move fast.
Project ID: 40669987
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Active 6 days ago
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17 freelancers are bidding on average ₹22,906 INR for this job

Getting a kids app to 1M installs is less about “running ads” and more about protecting CPI while keeping retention and ratings healthy enough that scale does not break the funnel. For this, I’d start by tightening the Play Store listing first, then build the acquisition mix around family-safe channels and test creatives/messages before pushing budget harder. I’ve worked on growth projects where ASO, paid traffic quality, and review velocity had to be handled together rather than as separate tasks. For a children-focused app, that matters even more, because the wrong traffic source can inflate installs but hurt Day-7 retention and ratings very quickly. I can also structure weekly reporting around installs, CPI trend, retention signals, and rating movement so decisions stay clear. - What is your current install base, country focus, and present CPI if you have already tested traffic? - Do you already have store assets/videos and event tracking in Firebase or AppsFlyer/Adjust? - Is this bid intended for the initial growth setup and management phase, with ad spend funded separately?
₹20,000 INR in 7 days
9.3
9.3

✔ I deliver 100% work — 99.9% is not for me. ✔ User Acquisition Workflow Play Store Audit ⟶⟶ ASO & Creative Refresh ⟶⟶ Campaign Setup ⟶⟶ Family-Safe Traffic Acquisition ⟶⟶ Retention Optimization ⟶⟶ Weekly Analytics ⟶⟶ 1M Installs Key Highlights ✔ ASO optimization — improve title, description, keywords, screenshots, icons, and store positioning for stronger organic discovery. ✔ Paid acquisition — structured Google Ads, Meta, TikTok and other suitable campaigns focused on genuine Android users. ✔ Family-safe targeting — carefully designed campaigns appropriate for a children's game while avoiding low-quality or incentivized traffic. ✔ Creative testing — continuously test ad concepts, screenshots, videos, audiences, and messaging to improve CPI and conversion rate. ✔ Influencer outreach — identify parenting, education, gaming, and family-focused creators where appropriate. ✔ Retention focus — monitor D1/D7 retention and optimize acquisition toward users who actually engage with the game. ✔ Transparent reporting — weekly installs, CPI, retention, ratings, organic growth, campaign performance, and optimization actions. ✔ Scalable growth — progressively increase spend only on channels and audiences demonstrating sustainable performance. Best Regards, Asad Digital Marketing | ASO | App Growth & AI Automation
₹18,000 INR in 12 days
4.2
4.2

Hello, I’m Bhargav, bringing over 10 years of experience in matching job skills. My focus is on Android app scaling and user acquisition, and I’m confident in executing your vision for the kids' word-search game. I understand your requirement for achieving one million genuine installs with a sustainable cost-per-install strategy. My comprehensive approach includes optimizing your Play Store listing, leveraging various advertising channels, and employing targeted influencer outreach to ensure a child-friendly audience. Let’s kick off a chat to discuss how we can make this project a success together. Best regards, bhargav922002
₹26,250 INR in 3 days
1.0
1.0

I DON'T COMPETE ON PRICE. I COMPETE ON RESULTS. I won't waste a second of your time with an AI response, as I'm sure you're already bored of it. So lets talk with facts, actions and implementation. I can help you achieve a significant user base and drive genuine installs for your word-search game. Understanding the importance of a clean and professional Play Store listing, I will ensure it attracts family-safe traffic. My expertise includes running effective campaigns across Google Ads, Meta, and TikTok, along with strategic influencer outreach to relevant audiences. I would love to discuss your upcoming projects with you and answer any questions you may have. Kind Regards, Stacey
₹18,750 INR in 7 days
0.0
0.0

Hello, Do you already have Firebase/GA4 events set up for install, tutorial completion, level progression and Day-7 retention, or should I audit the app tracking before scaling acquisition? I have 8+ years of experience in paid acquisition, Google Ads, Meta Ads, SEO, and performance marketing, and I’d approach this as a user-acquisition + retention project, not simply an install-buying campaign. For a children’s game, the priority would be genuine, family-safe users and sustainable CPI while protecting Play Store health and improving retention. My initial approach would include: Google Play Store optimisation — listing copy, keywords, screenshots, positioning and conversion-rate improvements. Google Ads/App campaigns focused on quality Android installs and scalable acquisition. Meta/TikTok testing where the audience and creative fit the platform’s policies. Parenting, education and kids-app influencer/outreach opportunities to build additional organic acquisition. Continuous CPI, retention and cohort analysis to identify which sources produce valuable users rather than cheap installs. Weekly reporting covering installs, CPI, retention, ratings, organic growth and next actions. Thanks.
₹25,000 INR in 30 days
2.8
2.8

Hello, I hope you’re doing well. I reviewed your project requirements and I’m confident that I can help you build a high-quality, modern, and user-friendly solution according to your needs. Downloads-for-kids-Word-App I’m Ankur, a Full Stack Developer with 7+ years of experience in: • Custom Website Development • E-commerce Development • Mobile App Development • Flutter App Development • Android & iOS Applications • WordPress & PHP Development • UI/UX Design • Admin Panels & APIs I have successfully completed 500+ projects for startups, businesses, and individual clients worldwide. Why work with me? ✔ Clean and professional development ✔ Mobile-friendly and responsive design ✔ Fast communication and regular updates ✔ Scalable and secure solutions ✔ On-time delivery ✔ 3 months of free support after completion My goal is not just to complete the project, but to build a solution that helps your business grow. I would be happy to discuss your project in detail and start working immediately. Looking
₹35,000 INR in 15 days
0.0
0.0

Hello, Regarding your 1M Downloads for Kids' Word App: executing this cleanly requires strict data normalization to preserve customer records, product variant metafields, and 301 redirect mapping for SEO protection. Here is how I structure the delivery: 1. Stage 1 (30% Milestone): Full catalog schema audit, data mapping, and staging environment configuration. 2. Stage 2 (40% Milestone): Complete migration/build, responsive frontend styling, checkout integration, and custom app wiring. 3. Stage 3 (30% Milestone): Payment gateway sandbox testing, speed optimization, and final deployment with 100% commercial IP transfer. All deliverables include full commercial IP transfer upon milestone approval. During Stage 1, I also provide an interactive staging link for live progress review. Happy to discuss specific requirements right here in Freelancer chat. Are there any custom third-party apps or custom fields (ACF/metafields) that require dedicated API mapping? Best regards, Tumisang
₹28,150 INR in 7 days
0.0
0.0

As an experienced developer with a specialty in Android and Java, I am well-versed in the intricacies of app development and user acquisition. My deep understanding of Android ecosystem and Google Play Store will enable me to optimize your kid's word application for better discoverability and higher rankings. Additionally, my SEO skills will assuredly improve your app's organic traffic and visibility. My track record includes taking many applications to high levels of installs, including 1M and beyond. I believe consistency is key, that's why my approach will prioritize long-term value over short-term gains, aiming for sustainable cost per install (CPI) with no bots or bulk-incentivized traffic. I propose a well-rounded acquisition mix involving Google Ads, Meta, TikTok as well as influencer outreach and leveraging parenting sites useful parenting sites. Given the severity of this job, I will offer you complete transparency through frequent reports with snapshot reviews of installs but also retention and rating. My past clients have complimented me repeatedly on my efficient code, clean architecture, and excellent communication skills - all qualities essential for this project's success. Trust me with your "Kids' Word App" 1M downloads goal, and I promise you'll make an impressive return on your investment!
₹12,500 INR in 7 days
0.0
0.0

One million genuine installs is a media-and-retention programme, not a result any responsible marketer can guarantee for this project fee. I can run the first 30-day acquisition sprint: audit Play Console and Firebase attribution, improve the family-safe store listing and creative hypotheses, define a country-level CPI model, launch controlled Google App and Meta or TikTok tests using your separate ad budget, explore parenting and ed-tech outreach, and report installs, CPI, D1 and D7 retention and rating trends weekly. Before launch I will estimate the spend and timeline to 1M from observed CPI, not invented figures. The bid covers strategy, ASO, tracking review, campaign setup and weekly optimisation; media spend is excluded.
₹12,500 INR in 30 days
0.0
0.0

Congratulations on your app launch! I can deliver 1M+ quality installs via tailored campaigns across Google, Meta, influencers, and PR, optimizing for family-safe audiences. Expect CPI $0.18–$0.40, 4–6 months to target, weekly data reports. Tip: Prioritize ASO updates for higher organic installs and sustainable user growth.
₹25,000 INR in 7 days
0.0
0.0

Hi, I’d love to help scale your word-search game toward 1 million genuine Android installs. I understand the focus is not just downloads, but sustainable growth with strong retention, quality users, and fully policy-compliant traffic. I’d start with a complete Play Store audit covering listing copy, keywords, creatives, positioning and conversion rate. Then I’d build a diversified acquisition strategy using Google Ads as the core channel, supported by Meta, TikTok, parenting/ed-tech influencers, kids’ app review sites and relevant PR opportunities. I’d continuously test creatives, audiences and campaigns while optimizing for both CPI and user quality. Rather than promising an unrealistic CPI upfront, I’d establish a benchmark after reviewing your target markets and existing Play Console data. The 1M target would be divided into measurable weekly and monthly milestones, with weekly reporting covering installs, CPI, spend, Day-7 retention, ratings, reviews and campaign performance. I’ll focus on genuine users only—no bots, emulators or incentivized traffic that could put your Play account at risk. I’m ready to review the current app and build the initial acquisition plan. Best regards, Mariam
₹25,000 INR in 7 days
0.0
0.0

Kharagpur, India
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