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SHOW PONY Millinery needs a LOGO

BACKGROUND

Created in early 2016 by two sisters, SHOW PONY is a New Zealand-based label designing fun & contemporary headwear (hats & fascinators) for women across the globe.

After having grown up attending racedays throughout the world, the sisters saw an opportunity in the headwear market - there were always plenty of cheap 'chain store' fascinators and high-end milliners offering bespoke designs, but nothing that catered to the "in-betweeners".

They also noticed that while Australia was the leader in international racewear, New Zealand designers were yet to adopt their winning style and hence, it was hard for kiwi girls to purchase 'on-trend' designs locally - to the point where the perception of many is that hats are old fashioned and shouldn't be worn to major events.

Enter SHOW PONY!

SHOW PONY's products are designed to be affordable, but coveted - meaning the regular racegoer may now be able to purchase 4-5 pieces per season (as opposed to 1-2) and be confident what she is buying is reflective of current racing trends, and the high street fashionista who may only go racing one day per year can now upgrade her chainstore headpiece to something that better suits her Sass & Bide outfit.

We want to revolutionise headwear - to help ensure people see it as an essential part of the dress code for a day at the races, but also challenge the modern girl's perception that wearing a hat is old-fashioned.

WE ARE LOOKING FOR:

* A fashion-orientated designer who understands what is required to produce an original, everlasting logo for a contemporary, premium designer label

* You'll need to be able to prove to us you have what it takes by showing us a (legitimate) portfolio outlining examples of previous work that may be relevant to the project

* You'll be fun-loving with plenty of enthusiasm for the project and be able to demonstrate you understand our business and what a modern fashion label like us requires - we don't want a dated looking logo, we want something as fashionable as the latest cover of VOGUE

* 'Clip art' designers or anyone who has not read the brief correctly need not apply & will be deleted immediately

WE NEED:

* Logo - supplied so that can be used online, social media, in print and on product labels (that get stiched into the bases)

- Colour & black /white / reverse options

- Ideally with ability to split so there's text only / text & motif / motif-only option

IMAGES:

Are of some of our current SHOW PONY products to help provide you with an idea of our style.

MORE INFORMATION:

To find out more about us, visit [url removed, login to view] or [url removed, login to view]

Skills: Graphic Design, Illustrator, Logo Design, Photoshop

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About the Employer:
( 0 reviews ) New Zealand

Project ID: #10794210

55 freelancers are bidding on average $316 for this job

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