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My firm is ready to scale its legal services across the United States and I need a Meta Ads specialist who can turn paid traffic into a steady stream of B2C leads. The campaign will live on Facebook and Instagram; the sole metric that matters to me is qualified lead volume at an efficient cost per lead. You’ll work with existing brand guidelines but have full freedom to refine audiences, craft ad copy and build creative that resonates with everyday consumers seeking legal help. Pixel setup, event tracking and conversion API must function flawlessly so every form submission is captured. For transparency, here’s what I consider a complete engagement: • Campaign architecture that clearly separates prospecting, retargeting and look-alike segments • Two to three initial creative variations (static and video) plus iterative testing based on performance data • Proper configuration of tracking (Pixel + CAPI), custom conversions and lead forms • Weekly performance report highlighting spend, CPL, and next-step optimisations • A knowledge-transfer wrap-up so my internal team can maintain momentum If you have a proven track record generating consumer leads in the U.S. legal vertical—or similarly regulated niches—let’s talk KPIs and launch dates.
Project ID: 40610692
27 proposals
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Active 4 days ago
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27 freelancers are bidding on average ₹16,624 INR for this job

Hi, I can help scale your legal services through a performance-driven Meta Ads strategy focused on generating qualified B2C leads at an efficient cost per lead. My approach combines audience research, conversion tracking, creative testing, and continuous optimization to build a predictable lead generation system. I will begin by auditing your current Meta setup, including Pixel, Conversions API, events, audiences, and campaign structure. I will then build a full-funnel architecture separating prospecting, retargeting, and look-alike campaigns to improve lead quality and maximize budget efficiency. For creatives, I will develop multiple ad concepts including static and video variations with consumer-focused messaging designed to build trust and encourage legal inquiries. Each variation will be tested systematically, using performance data to refine copy, targeting, placements, and bidding strategies. Tracking will include accurate Pixel and CAPI configuration, custom conversions, lead form optimization, and reporting dashboards. Weekly reports will cover spend, CPL, lead quality insights, conversion rates, and recommended improvements. I have experience building paid acquisition strategies for service-based businesses and regulated industries, with a focus on measurable outcomes rather than vanity metrics. My goal is to create a scalable Meta Ads system that consistently generates qualified legal leads while giving your team a clear process for long-term growth.
₹12,500 INR in 30 days
10.0
10.0

Hello, I will help you build lead-generation campaigns using Facebook Ads. With 10+ years of experience in Facebook & Instagram advertising, I specialize in building lead-generation campaigns that attract the right audience and convert them into real inquiries. My focus isn’t just running ads — it’s creating a structured funnel that turns clicks into qualified leads. 1. Lead-Gen Meta Ads Strategy ✔ Strategic Campaign Setup (Lead Objective) ✔ Custom & Lookalike Audience Creation ✔ High-Converting Ad Copy & Creative Direction ✔ Instant Lead Form Optimization ✔ Pixel Setup & Conversion Tracking ✔ A/B Testing to Reduce Cost Per Lead My goal is simple: More Qualified Leads. Lower CPL. Better Conversions. Let’s build a Meta Ads campaign that delivers measurable lead growth for your business. Thanks, Anju MA,
₹12,500 INR in 30 days
6.6
6.6

Hello, I will help you generate high-quality, conversion-focused leads through strategic Meta Ads (Facebook & Instagram) campaigns designed to maximise ROI and reduce cost per lead. With 8+ years of experience in social media marketing and paid advertising, I specialise in building data-driven ad strategies that attract the right audience, reduce cost per lead, and improve overall campaign performance. I can plan, create, and optimise your Meta Ads campaigns with a strong focus on lead generation and consistent business growth. * My expertise includes: • Meta Ads (Facebook & Instagram) Campaign Setup & Management • High-Converting Lead Generation Campaigns • Audience Targeting & Retargeting Strategies • Ad Copy & Creative Optimization • A/B Testing for Better Performance • Conversion Tracking & Pixel Setup • Campaign Scaling & ROI Optimization I focus on delivering qualified leads by improving targeting, creatives, and continuous optimization to ensure maximum performance. Let’s connect and discuss how I can help you scale your business with effective Meta Ads campaigns. Best regards, Raghav MA,
₹12,500 INR in 30 days
6.0
6.0

Hi, I'm Baboosha, a Meta Ads Specialist with 7+ years of experience generating high-quality leads for service-based businesses through Facebook & Instagram Ads. I can build a conversion-focused Meta strategy for your legal firm across the U.S., with the primary goal of maximizing qualified B2C leads while keeping CPL efficient. ✅ Create a full-funnel campaign structure (Prospecting, Lookalike & Retargeting) ✅ Research and refine audiences based on legal service intent and demographics ✅ Write high-converting ad copy and develop 2–3 creative concepts (static & video) ✅ Configure Meta Pixel, Conversion API, custom conversions, and lead forms to ensure accurate tracking ✅ Continuously optimize audiences, creatives, placements, budgets, and bidding using performance data ✅ Provide weekly reports covering spend, CPL, CTR, lead quality, and optimization recommendations ✅ Deliver a complete handover document so your internal team can confidently manage and scale the campaigns I have extensive experience with Meta Ads, Pixel/CAPI, lead generation funnels, A/B testing, and performance optimization, helping businesses generate consistent, high-quality leads with measurable ROI. Best regards, Baboosha
₹12,500 INR in 30 days
5.2
5.2

Hi, I'm Sanket, a Meta Ads & Lead Generation Specialist with 5+ years of experience helping service-based businesses generate qualified leads through Facebook & Instagram Ads using data-driven campaign optimization. What I can deliver: Audit your existing Meta Ads account and develop a scalable lead generation strategy. Build a campaign structure with Prospecting, Retargeting, and Lookalike Audiences. Create 2–3 high-converting ad variations (static and video) with compelling copy. Configure Meta Pixel, Conversion API (CAPI), Custom Conversions, and Lead Forms for accurate tracking. Optimize campaigns through A/B testing, audience refinement, bid adjustments, and creative iterations. Monitor CPL, CTR, Conversion Rate, and Lead Quality to maximize ROI. Provide detailed weekly reports covering spend, qualified leads, CPL, and optimization recommendations. Conduct a knowledge transfer session so your team can confidently manage campaigns going forward. My approach focuses on generating qualified B2C leads, not just clicks, while ensuring accurate tracking and continuous optimization for sustainable growth. I'd be happy to discuss your KPIs, target audience, and launch strategy, and share relevant lead generation case studies. Best Regards, Sanket
₹25,000 INR in 7 days
2.0
2.0

Hi, I'd love to help build and optimize a Meta Ads strategy that consistently generates qualified B2C leads while maintaining an efficient cost per lead. With 6+ years of experience in Meta Ads, I specialize in creating conversion-focused campaigns backed by accurate tracking and continuous optimization. ✅ Build a structured funnel with Prospecting, Retargeting, and Lookalike Audiences ✅ Configure Meta Pixel, Conversion API, Custom Conversions, and Lead Forms for accurate attribution ✅ Develop multiple ad variations with persuasive copy and creative recommendations, followed by structured A/B testing ✅ Continuously optimize audiences, placements, budgets, and bidding strategies to improve CPL and lead quality ✅ Deliver weekly reports covering CPL, CTR, CPC, CPM, conversion trends, and actionable optimization insights ✅ Provide a complete knowledge-transfer document to ensure a smooth handover to your internal team I'm confident I can help you scale qualified lead generation through a data-driven Meta Ads strategy and would be happy to discuss your KPIs and launch timeline. ✅ Questions: ✅ Which legal services are you promoting, and are there any state-specific compliance requirements for your campaigns ✅ Is Meta Pixel and Conversion API already implemented, or would you like me to configure and verify the complete tracking setup
₹12,500 INR in 30 days
1.8
1.8

Hello, I hope you are doing well. I carefully read your project description, and I am very interested in working with you. As a professional digital marketer and lead generation expert, I specialize in targeted traffic and social media marketing to help businesses grow effectively. I understand what you are looking for, and I am fully confident that I can deliver high-quality results within your given timeframe. **Why choose me?** * **Targeted Approach:** I focus strictly on your target audience and niche to ensure the best results. * **Quality Assurance:** I manually research and verify everything to maintain high accuracy. * **On-time Delivery:** I value deadlines and maintain clear communication throughout the project. I would love to discuss your project details further and get started right away. Looking forward to your positive response. Best regards, Asif Ahmed
₹25,000 INR in 7 days
0.0
0.0

Hello, I’d love to help generate high-quality B2C leads for your legal services through strategic Meta (Facebook & Instagram) advertising campaigns focused on maximizing conversions and return on investment. I can provide: Meta Ads campaign setup and management Audience research and precise targeting High-converting ad creatives and copy Lead generation campaign optimization A/B testing for improved performance Performance tracking and detailed reporting My goal is to deliver qualified legal leads that help grow your client base while continuously optimizing campaigns for the best possible results. Looking forward to working with you! Best regards, Syed Naqi Meta Ads Specialist | Lead Generation Expert | Digital Marketing Consultant
₹25,000 INR in 7 days
0.0
0.0

Hello, I'd be happy to assist you with scaling your legal services through Meta Ads. I have experience in digital marketing and paid advertising, helping businesses generate qualified leads through Facebook and Instagram campaigns. I will provide: * Complete Meta Ads campaign setup with prospecting, retargeting, and look-alike audiences * High-converting ad copy, creatives, and ongoing A/B testing * Pixel, Conversion API, tracking, and lead form setup * Weekly performance reports with CPL insights and optimization strategies * Campaign improvements focused on qualified lead generation I'm confident I can help you build a scalable lead generation system and improve campaign performance. I'd be happy to discuss your goals and get started right away. Looking forward to working with you. Warm Regards, Jasraj Kaur
₹15,000 INR in 2 days
2.4
2.4

Hello I’m Nabeel Ismail From TechN I understand you need a Meta Ads specialist to efficiently generate B2C leads for your legal services, and we have successfully completed similar projects in the past. We can enhance your lead generation by refining audience targeting, crafting compelling ad copy, and ensuring flawless Pixel setup and event tracking. Our approach will maximize qualified lead volume while adhering to your brand guidelines. I bring over 3 years of experience in digital marketing, specifically in driving paid traffic and optimizing campaigns for the legal sector, ensuring effective cost per lead outcomes. I would love to chat about your project and suggest a follow-up discussion to align our strategies. Regards, Nabeel Ismail
₹18,750 INR in 7 days
0.0
0.0

Hey, I can help scale your legal services through performance-focused Meta Ads campaigns designed to generate qualified B2C leads at an efficient cost per lead. I understand that legal advertising requires precise targeting, compliant messaging, strong creatives, and accurate tracking to turn paid traffic into real client opportunities. I'll handle the complete campaign setup, including audience research, campaign architecture, prospecting, retargeting, look-alike audiences, ad copy, creative testing, Pixel and Conversion API setup, custom conversions, and lead form optimization. I'll create multiple creative variations and continuously analyze performance data to improve CPL and lead quality. You'll receive clear weekly reports covering spend, results, conversion metrics, and actionable optimization recommendations. I'll also provide a complete handover so your team understands the campaign structure and can maintain growth moving forward. I have experience with lead-generation campaigns focused on audience targeting, conversion tracking, and performance optimization, and I understand the importance of building reliable systems for competitive industries. I'd be happy to discuss your KPIs, current setup, and launch timeline. Best regards, Gautam
₹25,000 INR in 7 days
0.6
0.6

Hi, I'd love to take this on. Running Meta lead generation campaigns for legal services targeting everyday US consumers requires careful audience work and copy that builds trust quickly, and that's exactly the approach I'd bring. I'd build a campaign architecture with clear separation between prospecting, retargeting, and lookalike segments, with two to three initial creative variations in static and video formats tested iteratively based on performance data. Pixel, Conversions API, custom conversions, and lead forms would all be configured correctly so every form submission is captured without gaps. Weekly performance reports would cover spend, CPL, and clear next-step optimisations, and a knowledge-transfer wrap-up at the end of the engagement would leave your internal team confident to maintain momentum. Happy to share relevant lead gen examples and discuss KPIs and launch dates. Looking forward to hearing more.
₹15,000 INR in 30 days
0.0
0.0

Hi, I can help build and optimise a Meta Ads lead generation funnel for your legal services firm with a strong focus on qualified B2C leads across the United States. What I will deliver: -Meta Ads campaign structure for prospecting, retargeting, and lookalike audiences -Meta Pixel, Conversions API, and custom conversion setup and verification -Conversion-focused Facebook and Instagram campaigns -Two to three creative variations with ongoing A/B testing -Lead form and event tracking implementation for accurate attribution -Weekly performance reports covering CPL, lead volume, and optimisation actions -Knowledge-transfer documentation for your internal team My approach is to prioritise lead quality and conversion tracking from day one. Campaigns will be continuously optimised using audience and creative performance data to improve CPL and maximise qualified enquiries. Every stage of the funnel will be built around measurable lead generation, ensuring your team has complete visibility into campaign performance and a scalable framework for future growth. Regards, Ateeb Rahil Mahedvi
₹15,000 INR in 7 days
0.0
0.0

Hi, I read through your brief for generating B2C leads for your practice through Facebook and Instagram, with pixel/CAPI tracking and weekly reporting. I'm being upfront that legal isn't a niche I've worked in specifically yet, but the core of what you need — clean tracking setup, audience targeting for local service leads, ad copy that speaks to urgency/need, and weekly cost-per-lead reporting — is exactly what I focus on across other local service businesses. The principles of qualifying leads and controlling cost per acquisition transfer directly. I'm currently completing Meta Blueprint certification in media buying and would approach this with a clear audit-first structure: proper CAPI setup, targeted audience testing, and a reporting rhythm you can actually act on week to week. Happy to discuss your current setup (if you have any campaigns running) or start fresh, whichever applies.
₹25,000 INR in 7 days
0.0
0.0

Pune, India
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