B2B Digital Marketing Plan Creation
₹600-1500 INR
Paid on delivery
You are the new Performance Marketing Manager for Spocket within the North American market. Spocket is experiencing strong growth and you've been given a significant budget increase to expand customer acquisition efforts.
Link: [login to view URL]
Budget:
$200,000 USD as first month budget to be allocated across the following channels:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook, Instagram)
Bing Search Ads
Incorporation of Reddit Ads is optional but will be considered a plus.
Target Customer:
Owners of small to medium-sized eCommerce businesses looking to find reliable dropshipping suppliers.
Goals:
Increase upgrades (i.e, trials for monthly subscriptions or sales of annual subscription) by 15% month-over-month. Maintain a Cost per Acquisition (CPA) below $30.
Based on the above information, answer the following questions:
Create a 12 month plan to achieve the goals. Provide a detailed budget plan showing how you would distribute the $200,000 budget across the specified channels. Provide a clear rationale for your allocation strategy.
Share channel specific tactics
Google Ads:
Outline the account structure for Search campaigns, including keyword strategy and match types.
Use a keyword research tool to identify and list high-potential, relevant keywords related to Spocket's core offerings. Group your keywords into logical ad groups.
Propose a strategy for the Display network, detailing targeting methods and types of creatives.
Bing Search Ads: Detail a campaign approach tailored for Bing, highlighting any differences in strategy compared to Google Ads.
Meta Ads: Describe the approach for Facebook and Instagram, including targeting, bidding and creative formats.
Reddit Ads (optional): If included, describe how you would utilize Reddit to reach niche audiences.
Identify 3-5 primary KPIs crucial to measuring the overall campaign success across channels.
Discuss how you would optimize the campaigns and make necessary adjustments to improve performance over time.
Project ID: #38035434
About the project
9 freelancers are bidding on average ₹7626 for this job
Hey , I'm thrilled about the opportunity to join this project "B2B Digital Marketing Plan Creation". With over 7 years of dedicated experience in SEO, I am enthusiastic about the potential to bring my skill set and ins More
Hi abhisavekar, Could you please provide me with the link to your website? It will help me analyze the current state of your Google Ads, Meta Ads, Bing Search Ads, and potential inclusion of Reddit Ads. For Google Ad More
As a seasoned digital marketing professional, I have honed my skills in Google Adwords, Bing Search Ads, and Meta Ads in particular, making me the perfect fit for your ambitious project. For Spocket's B2B campaign, my More
