Marketing Campaign lead

Responsibilities: In this role, you’ll support the marketing plan to drive demand and growth in North America and EMEA regions. Email Campaigns • Coordinate data and own email campaigns to customers, partners, and prospects. • Develop content for newsletters, webinars, and nurture sequences. • Coordinate product updates and release communications. • Support the sales team in outbound email campaigning to drive lead generation. • Lead and trial email flows – build, test, measure, and improve. • Monitor, test, report on and iterate all of the above Social Media • Develop an organic social media strategy and manage and grow presence to drive engagement with our target market. • Develop content calendar • Create compelling and engaging content • Grow social media presence, followers, brand awareness, and lead generation • Monitor, test, and report on performance LinkedIn Prospecting • Develop social selling templates to support the sales team • Build lists in Sales Navigator based on Fraxion’s Ideal Customer Profile and Personas • Monitor, test, report on and iterate content Paid Media Campaigns • Ad copy and landing page content optimization (Capterra, Google Ads, etc.) • Optimize and constantly improve conversion rates • Monitor, test and iterate all of the above General • Research and identify relevant marketing opportunities. • Collaborate with VP Marketing and digital marketing agency • Day-to-day marketing and sales support tasks and coordination Requirements • Industry Relevant Tertiary Qualification • 2+ years proven experience working in B2B SaaS digital marketing. • Demonstrable social media, content, email campaign and demand generation experience. • Experience using personas and content marketing strategies to analyze the success of campaigns. • Excellent written and verbal communication skills • Exceptional attention to detail and follow-through • Required to work independently and collaborate with cross-functional teams • Demonstrated experience in working with CRM systems and marketing automation technologies such as HubSpot. • Data-driven and analytical with experience in A/B testing and conversion rate optimization for continuous improvement • Self-motivated and strong sense of ownership • Strong problem-solving skills and the ability to learn and iterate quickly • Knowledge of GDPR and POPIA • The ability to work under pressure and meet tight deadlines • Solution-oriented with the ability to see challenges as opportunities for organizational growth • Up-to-date with the latest trends and best practices in online marketing and measurement