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We are launching a UK-based online tutoring business focused initially on GCSE students, with plans to expand into A-Level and other education services. We are looking for an experienced Lead Generation Specialist / Digital Marketer to take responsibility for acquiring new customers. Start date: 1 October 2026 This is intended to become a long-term ongoing role for the right person. What we need Our target customer is primarily: * Parents/guardians of UK GCSE students * Year 10 and Year 11 students * Initially focused on GCSE Maths * Parents looking for regular online tutoring * Parents concerned about grades, exams or upcoming assessments Your job will be to help us consistently generate genuine, qualified enquiries from UK parents who are interested in purchasing tutoring. We are not looking for purchased lead lists or generic contact databases. We want someone who understands how to turn marketing activity into actual paying customers. Your responsibilities You will be responsible for: * Developing a lead-generation strategy * Identifying the best target audiences * Researching competitors and the UK tutoring market * Selecting appropriate acquisition channels * Creating and managing campaigns * Developing advertising/outreach messaging * Testing different offers * Generating and qualifying leads * Tracking lead sources * Managing the lead pipeline * Monitoring conversion rates * Optimising campaigns * Providing weekly performance reports * Recommending how we should scale successful campaigns Potential acquisition channels include: * Facebook/Instagram * Google Ads * Organic social media * Local/community marketing * Parent communities * Partnerships * Referral campaigns * Content marketing * Other legitimate lead-generation methods you believe would work You do not need to use all of these. We want you to recommend the channels you believe have the greatest potential. What we care about We are much more interested in quality and conversions than simply generating large numbers of leads. For example: 100 leads → 5 qualified → 1 customer is potentially less valuable than: 30 leads → 15 qualified → 6 customers. We therefore want to track: * Leads generated * Qualified leads * Cost per lead * Cost per qualified lead * Customer conversion rate * Customer acquisition cost * Revenue generated * Return on advertising spend * Overall profitability What you will have available We are building the business infrastructure before launch, including: * Brand * Website/landing pages * CRM * Student management * Tutor management * Client management * Pricing and offers * Online tutoring service * Internal business management system Your primary responsibility will be customer acquisition. Ideal candidate We would particularly like to hear from candidates who have: * Proven lead-generation experience * Experience generating customers for service businesses * Experience with paid advertising * Experience with Facebook/Instagram or Google Ads * Experience with UK audiences * Experience with education/tutoring businesses * Strong understanding of conversion funnels * Strong analytical skills * Experience managing campaigns independently Tutoring/education experience is not essential if you can demonstrate strong results in another service-based industry. Important We are looking for someone who can think and make recommendations, not someone who simply waits for instructions. You should be able to look at the business and say: “This is the audience I would target, this is the offer I would test, this is the channel I would use, this is how I would measure it, and this is how I would improve it.” The successful freelancer will have considerable autonomy over the lead-generation function. First 30 days The first month will focus on: Research → Strategy → Setup → Testing → Optimisation You will initially research the market and competitors, establish the acquisition strategy, launch initial campaigns and use the data to determine what works. We are not expecting a guaranteed number of customers on day one. We want to establish a repeatable and scalable acquisition system. Long-term opportunity The initial target is to build a strong base of GCSE students and then expand into: * GCSE Maths * GCSE English * GCSE Science * Other GCSE subjects * A-Level * Exam preparation * Revision programmes * Additional education services If you can successfully build the customer acquisition side of the business, there is significant potential for this to become a long-term management role as the company grows. ⸻ How to Apply Please do not send a generic proposal. Start your proposal with: “GRADERISE” Then briefly answer: 1. What is your experience generating paying customers? 2. What lead-generation channels would you test first for a UK GCSE tutoring business? 3. What would your first 30 days look like? 4. Give one example of a campaign you have previously managed, including results if possible. 5. If given a £1,000 advertising budget, how would you initially use it? 6. What would you consider a qualified lead for this business? 7. What information would you need from us before starting? Please include actual results/numbers from previous campaigns where possible. We are willing to pay for the right person and are not simply looking for the cheapest applicant. Start date: 1 October 2026 Long-term opportunity for the right candidate.
Project ID: 40677530
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GRADERISE You’re not asking for random leads; you need a repeatable way to turn worried UK parents of GCSE students into booked tutoring conversations and then paying customers. For this kind of launch, the weak point is usually not traffic but offer-message-audience fit, so I’d start by mapping parent intent, building qualification criteria, and testing a small number of focused channels rather than spreading budget too thin. I’ve handled lead generation for service businesses where the job was to improve enquiry quality, track source-to-sale, and optimise around conversion rather than vanity metrics. For a UK GCSE tutoring business, I’d test Google Search first for high-intent parents, then Meta retargeting and selected parent/community placements, with weekly reporting tied to CPL, qualified lead rate, CAC, and early ROAS signals. I can also help define what counts as a qualified lead before spend begins. - Do you already have landing pages and CRM workflows ready, or should the first 30 days include funnel recommendations there too? - Will you be handling the ad spend directly while this project covers strategy/setup/management, or do you want that split defined in the proposal? - Do you already know your target lesson pricing and consultation-to-sale process?
£135 GBP in 7 days
9.3
9.3

GRADERISE A GCSE tutoring launch lives or dies on whether the messaging speaks to parent anxiety around grades, exams, and consistency, not just whether ads are switched on. I’d approach the first month as a focused acquisition sprint: competitor review, audience segmentation, channel prioritisation, offer testing, and lead qualification setup so you can see quickly which enquiries are actually worth pursuing. My background fits service-based customer acquisition where campaigns had to produce paying customers, not inflated lead counts. For this niche, I would likely begin with Google Ads for urgent/high-intent searches, then test Meta for parent targeting and retargeting, while keeping reporting centred on qualified leads, conversion rate, acquisition cost, and profitability rather than surface-level reach. I’d be happy to outline a practical first-30-day plan inside the platform chat. - What assets will be ready by 1 October: landing pages, CRM, call booking flow, and tracking? - Is the initial goal one subject only with one core offer, or do you want multiple GCSE Maths packages tested from day one? - Do you already have a definition for a qualified lead, or would you like me to help set that benchmark?
£100 GBP in 7 days
7.3
7.3

GRADERISE Hello, I’d be happy to help build a reliable lead-generation system focused on getting genuine UK GCSE tutoring customers, not just cheap leads. • I have hands-on experience with Google Ads, Meta Ads, SEO, lead funnels, conversion tracking and customer acquisition for service businesses. • I’d test Google Search first for high-intent searches like GCSE Maths tutoring, alongside Meta campaigns targeting UK parents. Retargeting would follow once enough traffic is available. • First 30 days: competitor/market research → audience & offer planning → tracking/CRM setup → campaign launch → testing → weekly optimisation. • With a £1,000 ad budget, I’d initially split it between Google and Meta, then move more budget toward the channel producing the best qualified leads and customers. • A qualified lead would be a UK parent/guardian actively looking for regular GCSE Maths tutoring, with a genuine need, suitable student and realistic interest in your offer. • I’d need access to the website/landing pages, CRM, offers/pricing, target locations, tracking setup and any previous marketing data. My focus would be on qualified leads, customer conversion, CAC and profitability rather than simply increasing lead numbers.
£35 GBP in 31 days
7.4
7.4

Hi, I can help build a scalable lead-generation system for your UK GCSE tutoring business. • Experience: SEO, Google Ads, Meta Ads, lead generation & conversion-focused campaigns • Channels: I would first test Google Ads for high-intent parent searches and Facebook/Instagram Ads for targeted audience campaigns • First 30 Days: Market research → competitor analysis → audience targeting → tracking setup → campaign launch → testing & optimization • £1,000 Budget: Start with controlled Google + Meta campaigns and scale the best-performing channel • Qualified Lead: A UK parent/guardian with a Year 10/11 student actively interested in GCSE tutoring • Tracking: Leads, qualified leads, CPL, conversion rate, CAC and ROAS • Before Starting: Pricing, target locations, tutoring capacity, USP, offers, website/landing pages and CRM details My focus is on genuine qualified enquiries and paying customers, not just traffic or low-quality leads. Best regards, Ronak Mangal
£250 GBP in 30 days
7.0
7.0

Hello sir, If you can run email blast for tutoring lead generation, I can give you 100k new and fresh UK based business leads that will convert. Thanks.
£150 GBP in 1 day
6.9
6.9

GRADERISE Dear Abu, 1. I have over 8 years of experience generating paying customers through comprehensive digital marketing strategies, focusing on service businesses. I have managed Google Ads and Meta Ads campaigns that delivered up to a 30% increase in qualified leads while reducing customer acquisition cost by 20%. 2. For your UK GCSE tutoring business, I would initially test Facebook/Instagram Ads targeting parents and Year 10–11 students with tailored messaging addressing concerns about grades and exams. Alongside, I’d run Google Search campaigns targeting intent-driven queries such as “online GCSE maths tutoring UK.” 3. During the first 30 days, I would conduct in-depth market and competitor research, define audience personas, establish a multi-channel lead-generation strategy, set up tracking and CRM integrations, launch initial campaigns focused on lead quality, and iteratively optimize based on key KPIs. 4. Previously, I managed a Google Ads campaign for an education client with a £1,200 monthly budget that generated 50 qualified leads at a CPL of £18 and a conversion rate of 12% within three months. 5. With a £1,000 budget, I would allocate 60% to targeted Meta Ads and 40% to Google Search Ads, focusing on audience segmentation and A/B testing messaging offers to maximize qualified lead acquisition while monitoring cost per qualified lead closely. I look forward to discussing this further. Best regards, Firoz
£100 GBP in 31 days
6.5
6.5

GRADERISE Since you’re building the infrastructure now, the biggest opportunity is to make customer acquisition measurable from the start instead of fixing attribution later. For a UK tutoring business, I’d begin with market and competitor research, then narrow to the channels most likely to reach parents ready to act, with clear lead qualification and source tracking in place before scaling anything. I’ve worked on lead generation for service businesses where conversion quality mattered more than volume, including paid campaign setup, testing offers, refining messaging, and reading funnel data to improve results. In your case, I’d test high-intent Google traffic first, support it with remarketing, and only expand once the initial data shows which audience-message combination is producing real enquiries. There’s long-term potential here if the first month is structured properly. - Will you have separate landing pages for parents versus students, or one primary funnel at launch? - What CRM are you planning to use for enquiry tracking and pipeline stages? - Do you want the first engagement focused purely on acquisition setup/testing, or also weekly optimisation/reporting during the same fixed-price scope?
£115 GBP in 7 days
5.7
5.7

Greetings, “GRADERISE” You're looking to establish a lead generation strategy for a UK online tutoring business targeting GCSE students, starting with Maths. I can help you attract genuine inquiries from parents who are actively seeking tutoring services. My approach would involve researching the market, identifying key audiences, and developing targeted campaigns to convert interest into customers. In the first 30 days, I’d focus on understanding your competitors, defining your ideal customer, and launching initial campaigns to see what resonates. For channels, I would prioritize Facebook and Google Ads, as they allow for precise targeting and measurable results. One campaign I managed previously involved a local service business that increased customer inquiries by 40% within three months through targeted Facebook ads. For a £1,000 budget, I would allocate funds towards testing various ad formats and messaging to see which yields the best results. A qualified lead would be a parent expressing interest in regular tutoring sessions for their child, ideally with specific concerns about grades or upcoming exams. Best regards, Muhammad Arshman
£200 GBP in 4 days
5.4
5.4

I can help you consistently generate genuine, qualified enquiries from UK parents interested in purchasing tutoring services for their GCSE students. With over 5 years of experience in lead generation for service businesses, including education and tutoring sectors, I have successfully managed campaigns on Facebook and Google Ads targeting UK audiences, resulting in high conversion rates. Interested in having a chat on how I can assist in developing a lead-generation strategy tailored to your specific business needs? Thanks, Faiz Social Media Marketing Strategist
£140 GBP in 3 days
5.4
5.4

GRADERISE 1. I have over 5 years of experience in generating paying customers for various service-based businesses through digital marketing strategies. 2. I would test Facebook/Instagram ads, Google Ads, and partnerships with parenting communities as my initial lead-generation channels for a UK GCSE tutoring business. 3. In the first 30 days, I would focus on market research, developing a targeted strategy, setting up campaigns, testing different offers, and optimizing based on results. 4. In a previous campaign, I managed a lead-generation project for a tutoring service that resulted in a 20% increase in qualified leads and a 10% increase in customer conversions. 5. With a £1,000 advertising budget, I would allocate it towards targeted Facebook ads to reach parents of GCSE students in the UK. 6. A qualified lead for this business would be a parent of a GCSE student who shows interest in regular online tutoring and is concerned about their child's academic performance. 7. Before starting, I would need information on the target audience, competitive landscape, pricing and offers, and the brand's positioning in the market. See the above links please.
£158 GBP in 5 days
5.5
5.5

Hi, GRADERISE I see the primary risk: high CPCs and low conversion from casual enquiries to paid recurring tuition if we target broad audiences without a tested funnel and proof points. I have led lead-generation and acquisition for UK-focused service businesses, optimizing campaigns to reduce cost-per-acquisition and improve qualification rates through landing page tests, targeted audiences, and tracked nurture flows. I have hands-on experience running Facebook/Instagram and Google Ads campaigns, setting up UTM tracking, and designing simple qualification funnels that route warmer leads to trial lessons or short assessments. My first action is to run a two-week validation funnel: targeted traffic to a single high-converting landing page offering a free diagnostic test or trial lesson, with tracking for source and conversion. This will rapidly show which channels and audiences produce bookable trials at a viable CPA. - Which month do you plan to launch paid ads? - Do you have an existing landing page, CRM, or booking system we can integrate with? Open to a quick chat if you want to dig into the details. Thomas Beigbeder
£150 GBP in 2 days
5.2
5.2

GRADERISE Hi, I’d approach this as a customer acquisition problem, not a lead-volume exercise. For GCSE Maths, I’d start by testing Meta and high-intent Google Search around parents actively concerned about grades, exams and upcoming assessments. The focus would be on finding which audience, offer and message actually produces paying students. The first 30 days would cover competitor research, offer positioning, funnel setup, campaign testing, lead qualification and optimisation based on CPL, qualified leads and customer conversion. With a £1,000 test budget, I’d keep the initial spend controlled, test both channels, and move budget toward what produces the strongest qualified enquiries. A qualified lead = a UK parent with a Year 10/11 GCSE Maths student, a genuine tutoring need and clear buying intent. I’d need access to the ad accounts, landing pages, CRM, pricing/offers and any existing customer data. If the numbers work, I’d be interested in taking ownership of acquisition beyond the initial 30 days. Regards Salah Uddin
£129 GBP in 7 days
3.7
3.7

GRADERISE Hi, I’m interested in this role because I enjoy turning the right audience into genuine enquiries and paying customers. I have 6+ years of experience across lead generation, customer service, appointment setting, digital marketing and CRM management. I’ve worked with service-based businesses, including managing leads and appointments for a MedSpa and psychiatrist, using Meta, GoHighLevel and structured follow-up to qualify and nurture prospects. I also worked as a CIMA Course Mentor for Astranti, a UK-based education company. This gave me direct experience working with UK learners, understanding their concerns and communicating complex information clearly — experience I believe translates well to the tutoring market. For a GCSE tutoring business, I would initially test Facebook/Instagram and Google Search, alongside relevant UK parent communities and referral opportunities. My first 30 days would focus on competitor and audience research, reviewing the offer and landing pages, setting up tracking, testing audiences and messaging, then optimising based on qualified leads and conversions. With a £1,000 ad budget, I’d start with controlled tests rather than spending everything immediately, then scale the campaigns producing the best qualified leads. A qualified lead would be a UK parent/guardian of a Year 10/11 student actively looking for GCSE Maths tutoring, with a genuine need and intent to purchase.
£1,800 GBP in 26 days
2.9
2.9

GRADERISE Hi, I’m a lead generation specialist with 7+ years of experience helping service businesses find and convert relevant prospects. For your tutoring business, I’d start with Google Ads + Facebook/Instagram, combined with targeted parent communities and referral strategies. I’d focus on qualified parent enquiries, not vanity lead numbers. In the first 30 days, I’d research competitors → define the ideal parent/student profile → test offers and campaigns → track CPL, qualified leads, CAC and conversions → scale what actually produces students. With a £1,000 budget, I’d start small, test multiple audiences/offers, and move the budget toward the campaign producing the best-quality enquiries. A qualified lead for me is a UK parent with a Year 10/11 student who genuinely needs GCSE Maths tutoring and has a realistic intention to purchase. I’m looking for a long-term role where I can take ownership of customer acquisition and build a scalable system, not simply deliver a spreadsheet of leads. Best, Muhammad
£135 GBP in 7 days
2.6
2.6

Hello, I have thoroughly reviewed your project requirements for the Lead Generation & Customer Acquisition Manager position for the UK Online Tutoring Business. I understand the need for a comprehensive lead-generation strategy targeting UK parents of GCSE students to drive genuine, qualified enquiries and convert them into paying customers effectively. With over 5 years of experience in Social Media Marketing, Digital Marketing, and Content Marketing, I am well-equipped to develop tailored lead-generation strategies, identify target audiences, manage campaigns, and optimize conversion rates. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.pk/u/Aqsa4400 I am eager to discuss this project further with you. Please start the chat so we can delve into the details and explore how we can collaborate to achieve your business goals. Best regards, Aqsa Usman
£60 GBP in 2 days
2.2
2.2

Hello, I'm Rohaan, a seasoned Lead Generation Specialist, Digital Marketer, and Customer Acquisition Manager with 5+ years of experience in driving successful marketing campaigns. I have a proven track record of generating qualified leads and converting them into paying customers across various industries. I have thoroughly reviewed your project requirements and understand the need to consistently attract genuine inquiries from UK parents seeking online tutoring services for GCSE students. I am well-equipped to develop a tailored lead-generation strategy, identify target audiences, manage campaigns, and optimize conversion rates to ensure tangible results. Let's discuss your project further to align on the best approach for achieving your customer acquisition goals. Best regards, Rohaan
£20 GBP in 7 days
2.2
2.2

GRADERISE Many tutoring funnels lose money when parents see a generic ad but never get a clear next step to book a trial. I’ll start with hyper-targeted Facebook and Instagram ads plus a small Google search test, using my track record of turning clicks into paying students. A qualified lead books a free trial, provides the child’s year group and budget; I’ll need CRM access, page URLs and pricing info to start. A common mistake is launching many ads without a single clear call-to-action, which drives cheap clicks but no bookings. For a UK language school I ran a two-week Facebook campaign that yielded 45 qualified leads at £22 CPL and 8 new students. With £1,000 I’d allocate £600 to prospecting ads, £300 to Google search, £100 to retargeting, delivering measurable CPL, qualified leads and a clear scaling path.
£135 GBP in 3 days
2.2
2.2

Hello, I specialize in performance-driven lead generation for service-based businesses with a focus on turning traffic into paying customers. I’ve generated qualified leads and customers through Meta Ads and Google Ads for service businesses, focusing on conversion funnels, not just traffic. My campaigns are optimized for CPL and actual sales outcomes. For a UK GCSE tutoring business, I would start with Meta (Facebook/Instagram) parent targeting, Google Search Ads for “GCSE tutor near me / online maths tutor UK”, retargeting campaigns, and referral/lead magnet funnels. First 30 days: market research, competitor analysis, funnel design, offer testing, campaign setup, A/B testing creatives, and optimizing based on CPL + conversion data. Example: Managed Meta Ads lead gen campaign for service niche achieving reduced CPL by 38% through audience refinement and creative testing. £1,000 budget: 60% Meta Ads (lead + conversion campaigns), 30% Google Search intent ads, 10% retargeting + testing creatives. A qualified lead = UK parent of GCSE student actively seeking tutoring, who submits inquiry form or books a call. I would need pricing structure, tutoring USP, target locations, conversion process, CRM access, and past performance data if available. I focus on measurable ROI, not just lead volume, and can build a scalable acquisition system for long-term growth.
£135 GBP in 7 days
0.8
0.8

Drawing on my extensive experience as a seasoned Digital Marketer and SEO expert, I have the skills and expertise necessary to drive your online tutoring business to the next level. I specialize in comprehensive lead generation strategies that consistently generate genuine, qualified leads using platforms like Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, and Pinterest Marketing – all channels we can utilize to reach and engage the UK GCSE student audience you're targeting. Having successfully generated customers for various service businesses with strong conversion rates, I understand what it takes to turn marketing activities into paying customers. With the availability of a CRM, website/landing pages and other business infrastructure, my focus would be on developing an effective acquisition strategy tailored for not just the niche demographic segment but UK audiences in general. I'll continually optimize campaigns ensuring maximum profitability for your business from day one onwards. lets contect
£235 GBP in 2 days
0.0
0.0

Hello, I’m Sajid and I’d love to help you launch your UK-based online GCSE tutoring business. I have 4+ years experience in customer support, lead handling, and building trust with clients through clear communication on WhatsApp, email, and Discord. While my background is in financial services, the core skills are the same: finding the right people, answering their concerns, and converting them into paying customers. Why I’m the best fit for this project: 1. Parent Communication: I’m experienced in handling worried clients and explaining services clearly. I can speak with parents concerned about GCSE grades, exams and assessments. 2. Fast Response & Follow-up: I am detail-oriented and will build a lead tracking system to ensure no parent inquiry is missed. I can communicate in English, Urdu, Hindi & Punjabi. 3. Long-term Commitment: I’m looking for an ongoing role starting 1st October 2026 and want to grow with your business as you expand to A-Level. My plan: Target parents of Year 10 & 11 students via Facebook Ads, Google Ads, and UK parent Facebook Groups focused on "GCSE Maths". Goal = Get qualified leads for trial classes booked. I’m ready to start immediately and would love to discuss how we can get your first 20 students enrolled. Best regards, Sajid Ali
£195 GBP in 7 days
0.0
0.0

Bradford, United Kingdom
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