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Cape Town (South Africa) tourism / backpacker market study

Market Feasibility Research for Cape Town (South Africa) and Backpacker Accommodation

Cape Town Tourism and Backpacker lodges

Cape Town Tourism

• Attractions and associated visitor numbers

• Market Size for Cape Town

• Current Growth rate (visitor number, spend per night)

• Potential Growth rate (projected)

• Marketing initiatives by Govt (National, Provision, Local)

• Type of Tourists (by percentages of total)

• Source of Tourists (e.g. by country)

Backpacker accommodations

• Where are Backpacker accommodations located?

• Type of offering (room types and amenities), quantity of offering

• Average cost per night? In USD by season

• Comparison to Airbnb? In USD by season

• Current Supply and Demand

• Current occupancy rates

Word document – approximately 7 - 10 pages, font size 11 and in document references

Skills: Business Analysis, Business Plans, Market Research, Marketing, Research

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