Task description & requirements
This assignment requires students to develop an International Export Plan. Whilst the assignment you submit must conform to academic standards, it is to be framed as a report to a senior manager in the firm seeking to export.
As such, your report must include an executive summary (rather than an abstract), an introduction, sections that address each of Parts A to D (refer tasks listed below), a conclusion, appendices (as appropriate), and a list of references.
That said, it is advised that students do still carefully read the information contained in the ‘Preparing assignments’ section of the ‘Toolbox’ and any other relevant information.
1. Your International Export Plan must be based on one of the following scenarios:
a. A provider of low cost internet services in India is seeking to expand their Asia-Pacific operations into Papua New Guinea; or
b. A Japanese manufacturer selling mid-size back-end loaders and tractors with grader and excavation attachments wants to enter the USA market; or
c. A consortium of ‘green’ building firms in Australia are keen to win project work in China to design and project manage the construction of major commercial developments (eg. hotels, office/apartment complexes, industrial parks).
Whichever scenario you choose, assume that your firm is committed to internationalising, has a suitable product/service and has the necessary skills/expertise.