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PPC Specialist – Google Ads & LinkedIn Ads (B2B Software Lead Generation) About the role: We are looking for an experienced PPC specialist to manage and optimize paid advertising campaigns for a software and AI solutions company. The goal is to generate qualified B2B leads from international markets. Responsibilities: Develop PPC strategy for AI, software development, QA automation, and SaaS solutions Create and manage Google Search campaigns Create and optimize LinkedIn advertising campaigns Perform keyword research and competitor analysis Build high-intent campaign structures Write and test ad copy Setup conversion tracking (Google Tag Manager, GA4, LinkedIn Insight Tag) Monitor CPC, CPL, conversion rates, and lead quality Provide weekly performance reports Suggest landing page and funnel improvements Requirements: 3+ years experience in Google Ads Proven B2B lead generation experience Experience targeting US/UK/UAE markets Experience with software/SaaS/IT services companies preferred Strong knowledge of: Google Search Ads LinkedIn Ads GA4 Google Tag Manager Conversion tracking Ability to show previous campaign results Deliverables: First 30 days: Complete PPC audit Campaign strategy Keyword research Campaign launch Tracking setup First optimization report
Project ID: 40673466
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23 freelancers are bidding on average $392 USD for this job

Hi, I can manage Google Ads with a clear focus on generating qualified B2B leads for your AI, software, QA automation and SaaS services. I have 12+ years of experience in Google Ads, PPC, SEO and lead generation, including international B2B campaigns targeting the US, UK and UAE. My approach: ✔ Complete Google Ads & competitor audit ✔ High-intent keyword research and campaign structure ✔ Google Search campaign setup and optimization ✔ B2B-focused ad copy and A/B testing ✔ GTM + GA4 conversion tracking ✔ Tracking for forms, calls and qualified enquiries ✔ Negative keywords and search-term optimization ✔ CPC, CPL and lead-quality optimization ✔ Landing-page/funnel recommendations ✔ Weekly performance reports with actionable insights First 30 days: Week 1: Audit, competitor research, tracking & strategy Week 2: Campaign build, keywords and ads Week 3: Launch and initial optimization Week 4: Testing, CPL improvement and performance report I focus on qualified B2B opportunities rather than just clicks or lead volume. Please share your website, target countries and monthly ad budget so I can recommend the right Google Ads strategy. Best regards, Vipin Jain Google Ads | PPC | B2B Lead Generation | 12+ Years
$250 USD in 30 days
8.8
8.8

Dear Muhammad Nameer, I am writing to express my interest in your PPC Specialist role focused on B2B software lead generation. With over 15 years of experience in digital marketing and a strong focus on ROI-driven paid advertising, I am confident in delivering the results you require. I specialize in creating and managing high-conversion Google Search and LinkedIn ad campaigns, specifically tailored for software, AI, and SaaS industries. My expertise includes comprehensive keyword research, competitor analysis, and building sophisticated campaign structures designed to attract qualified B2B leads in US, UK, and UAE markets. I am proficient in setting up conversion tracking through Google Tag Manager, GA4, and LinkedIn Insight Tag to monitor CPC, CPL, and lead quality effectively. My approach starts with a thorough PPC audit and strategy development, followed by launching and optimizing campaigns while providing transparent, weekly performance reports. I also offer actionable recommendations for landing page and funnel improvements to maximize conversions. I am confident that my proven track record managing similar campaigns aligns perfectly with your project goals. Best regards, Firoz
$250 USD in 30 days
8.8
8.8

Hello, For B2B software and AI campaigns, the key is not simply generating form submissions—it is separating high-intent decision-makers from low-quality traffic and measuring which campaigns create genuinely qualified opportunities. For the first 30 days, I would: • Audit the existing Google Ads and LinkedIn Ads setup • Review targeting for the US, UK, and UAE • Map keywords by commercial intent and buyer stage • Build tightly structured Google Search campaigns • Define LinkedIn audiences by role, seniority, industry, and company size • Verify GA4, GTM, and LinkedIn Insight Tag tracking • Create and test focused ad-copy variations • Review landing pages and conversion paths • Monitor search terms, CPC, CPL, conversion rate, and lead quality • Deliver concise weekly reports with clear optimization actions My approach is to validate tracking before launch and optimize against qualified leads rather than raw conversion volume. I work in English, Spanish, and Russian and am comfortable supporting international campaigns. Are Google and LinkedIn campaigns already active, or will this be a new setup? Please also share the primary service, target decision-makers, monthly media budget, and how your team currently qualifies leads. Best regards
$490 USD in 30 days
8.8
8.8

Dear Muhammad Nameer, I am Firoz, an experienced PPC specialist with over 8 years in digital marketing, focusing on Google Ads and lead generation for B2B software and technology clients. I understand the critical importance of targeted PPC campaigns in driving qualified B2B leads in competitive international markets such as the US, UK, and UAE. My approach includes comprehensive PPC audits, strategic campaign design tailored to AI, SaaS, software development, and QA automation sectors, and precise execution of Google Search and LinkedIn Ads. I am proficient in keyword research, competitive analysis, and creating high-intent campaign structures that maximize ROI. I am highly skilled in setting up and optimizing conversion tracking using Google Tag Manager, GA4, and LinkedIn Insight Tag, ensuring granular monitoring of CPC, CPL, and lead quality. You will receive detailed weekly performance reports with actionable insights and recommendations on landing page and funnel improvements. I am confident I can deliver your outlined 30-day deliverables, including audit, strategy, launch, and optimization reporting, within your budget of $250-$750. I would welcome the opportunity to discuss your campaign goals and demonstrate previous successes in B2B software lead generation. Thank you for considering my proposal. Best regards, Firoz
$250 USD in 31 days
6.5
6.5

Hello, I am a seasoned PPC specialist with expertise in managing and optimizing paid advertising campaigns for software and AI solutions companies. I understand the importance of generating qualified B2B leads from international markets and am well-equipped to develop a tailored PPC strategy for AI, software development, QA automation, and SaaS solutions. With over 3 years of experience in Google Ads and a proven track record in B2B lead generation, I am confident in my ability to create and manage effective Google Search and LinkedIn advertising campaigns. My strong knowledge of Google Search Ads, LinkedIn Ads, GA4, Google Tag Manager, and conversion tracking will ensure the success of your campaigns. I am dedicated to providing weekly performance reports and suggesting continuous improvements to enhance lead quality. I am excited about the opportunity to work on this project and contribute to your success. Best regards
$550 USD in 7 days
3.4
3.4

Running both Google Search and LinkedIn ads for B2B AI software often leads to overlapping audiences that waste budget. I'll set up GA4 and LinkedIn Insight tags, then create separate campaign groups for each market. High‑intent ad copy and keyword clusters will target decision makers, keeping CPL low and lead quality high. A common mistake is launching many generic keywords before the conversion tags are verified, which skews early performance data. You’ll see a clean audit, a ready‑to‑run campaign, and weekly reports that show real lead flow and actionable landing page tweaks. I can start right away and monitor the first optimization signals within days.
$400 USD in 4 days
2.2
2.2

Generating B2B leads for software and AI services requires more than simply launching campaigns. The real challenge is separating high intent prospects from low quality clicks and then tracking the full journey from search or LinkedIn engagement through to an actual qualified lead. Your focus on US, UK, and UAE markets makes campaign structure, keyword intent, conversion tracking, and lead quality especially important. I can help build that foundation across Google Search and LinkedIn Ads, including keyword and competitor research, high intent campaign structures, ad copy testing, GA4 and GTM conversion tracking, and ongoing optimization around CPC, CPL, conversion rate, and lead quality. I would start with the PPC audit and tracking setup, then use the first 30 days to identify which keywords, audiences, and offers are producing the strongest B2B opportunities rather than optimizing purely for lead volume. The first question I would look at is where your current funnel is losing potential clients: ad targeting, search intent, landing page conversion, or lead qualification. Once that is clear, the campaigns can be built around the highest value opportunities and improved based on actual data. Are you currently running Google Ads or LinkedIn Ads, or would this be a completely new campaign setup??
$500 USD in 7 days
0.0
0.0

Unlocking potential in B2B software requires precise PPC strategies. I’m ready to elevate your lead generation through Google Ads and LinkedIn Ads, turning clicks into valuable clients. ? Direct Action Plan & Timeframe: I’ll conduct an in-depth analysis of your current PPC efforts, optimize campaigns, and implement targeted ads in just 14 days. This ensures maximum ROI and sustained lead generation. ? Why Generic Freelancers Fail vs My Approach: Many offer cookie-cutter solutions. I leverage my full-stack development background to understand software intricacies, tailoring ads that resonate with your audience and drive conversions. ✅ Key Deliverables: Step 1: Audit existing PPC accounts to identify growth opportunities. Step 2: Develop customized ad campaigns, focusing on high-converting keywords and audiences. Step 3: Regular performance tracking and optimization, ensuring continuous improvement. ? Strong Call to Action: Let’s transform your lead generation strategy together. Reply 'READY' to receive an initial breakdown within 12 hours, and let’s discuss how I can help you achieve your goals. Looking forward to collaborating! todayintech
$675 USD in 5 days
0.0
0.0

Hello, I am new to PPC but I am a fast learner and very dedicated. I have studied Google Ads basics and I can help you with keyword research, ad copy, and campaign setup. I will work hard to get good results for you. I want to build my profile with 5-star reviews. I can start immediately and provide daily updates. Please give me a chance to prove myself on a small task first. Thank you, Muhammad Munir
$250 USD in 14 days
0.0
0.0

Hello! Before we start, I’ll do 1 of these 3 things for free: — Audit your current PPC setup and identify the biggest lead-generation opportunities. — Research 15 high-intent B2B keywords for your AI/software services. — Analyze 3 competitors’ paid acquisition funnels in the US, UK or UAE. What I’ll do: — Build a PPC strategy for AI, software development, QA automation and SaaS. — Research high-intent B2B keywords and competitors. — Structure Google Search campaigns around specific services and buyer intent. — Build LinkedIn campaigns targeting relevant industries, roles and decision-makers. — Write and A/B test ads, headlines and offers. — Configure GA4, GTM, Google Ads conversions and LinkedIn Insight Tag. — Track qualified leads, not just form submissions. — Monitor CPC, CPL, conversion rate and lead quality. — Optimize keywords, negatives, bids, audiences and budgets. — Review landing pages and recommend conversion improvements. — Provide weekly performance reports with clear next actions. For the first 30 days, I’ll focus on audit → tracking → campaign structure → launch → optimization based on actual lead quality. I’m ready to start immediately.
$500 USD in 7 days
0.0
0.0

For your first 30 days, I’d handle the PPC audit, campaign strategy, keyword and competitor research, Google Search + LinkedIn campaign build, GTM/GA4/LinkedIn tracking, launch, optimization, and weekly reporting. Relevant B2B SaaS proof: our work with Attio produced 3x qualified sign-ups, 2x landing-page conversion, 50% lower CAC and 4x return on ad spend. For AI, software development, QA and SaaS, I’d separate offer × market intent rather than blend everything together. I’d optimize against CPC, CPL, conversion rate, and qualified-lead quality, so cheap low-fit leads do not win budget. Weekly reporting would show spend, CPC, CPL, conversion rate, lead quality, winning/losing keywords, and exact budget actions for the following week. I can also send you right now the 30-Day Qualified-Pipeline PPC Map I’d use: campaign splits, high-intent keyword groups, negative exclusions, qualified-lead tracking, and hold/cut/scale rules so budget moves toward campaigns creating real sales opportunities. I have 5+ years of Google Ads experience, proven B2B lead-generation experience, and have managed campaigns targeting the US, UK and UAE.
$650 USD in 30 days
0.0
0.0

Karachi, Pakistan
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