Public Relations Marketing

Hello,

My name is Jim Rathburn and I am CEO of LCP Medical Technologies. We are launching some medical grade respirator products that can eliminate the corona virus in addition to being far more comfortable to wear than the N95 respirators Nurses, Doctors, EMTs, Healthcare staff wear. We have also developed a fabric based consumer face mask that is the most protective and comfortable to wear mask available, it can also eliminate the virus.

I have attached a press release and some product literature, and we are looking for help to reach our target markets. The medical and healthcare community is a priority 1 audience as they can benefit from the respirator products and they are also people who have families and lives outside the medical environment and can benefit from the consumer mask.

Our second priority audience is travelers. All travelers still need to wear face masks when traveling through airports, on airplanes, ride share, public transportation. Our consumer mask is again the best available and it can provide much greater viral protection than any other product available.

The third target audience is teachers, students, education staff, parents of students etc. As school starts again this fall, most students will not be vaccinated and will likely be required to wear face masks, and teachers will be in high exposure settings and at risk even if vaccinated. New variants are spreading and more contagious than prior virus outbreaks, and kids and teachers who need to wear masks all day long can benefit from an extremely comfortable mask that is easy to clean, does not fog glasses and has features that hold the fabric away from the face to avoid skin issues. The mask again can also eliminate the corona virus in any variant while breathing in to protect the wearer and breathing out to protect those around the wearer.

We have sent out some press releases to primarily nursing and medical related newsletters with not very promising response. The responses received have been thank you for the press release and here is our media kit for advertising. Many of the press release emails may have ended up in spam or unread, and several direct email campaigns have been proposed starting late June into August.

We have very little expertise with social media and google, facebook, Instagram type advertising, and would like assistance with that aspect of the digital marketing campaign in addition to targeted emails and possible website advertising in the targeted segments.

We have created a ecommerce website for direct to consumer sales, and can support business to business sales into distribution or the healthcare supply chain. We have enabled volume production primarily in the US for supply chain security. We would also like assistance with gaining exposure and and interaction with the various government agencies that can support the products and help prepare of the next outbreak that may be more infectious or more lethal to a larger percentage of the population.

We have also established a donations page on the website where institutions, foundations, wealthy individuals, corporate sponsors etc. can donate funds towards donations of masks to areas of need anywhere in the world, as well as medical respirators to the caregivers in locations where outbreaks are raging and care providers have poor protection.

We also will offer custom colors, logos, and volume discounts for corporate customers and sponsors.

We are launching product availability end of July 2021 and would like help to generate awareness for those who still need or choose to wear a mask in the consumer space, as well as the medical grade product for care providers who need much better protection than N95 respirators which are horrible to wear and if not fit properly are inadequate protection when exposed to covid patients.

My interest and needs are immediate and would like a freelancer or firm that can help with the above tasks and serve as the marketing department.

Research Health Medical Writing Research Writing Medical Marketing Marketing Strategy Product Marketing

Project ID: #30732308

About the project