Construction Lead-Gen Social Media Management

I run a design and construction company that is ready to turn its social presence into a genuine lead engine. To do that, I need someone who can take full ownership of our Facebook, Instagram, and LinkedIn accounts—developing a clear strategy, creating compelling content, and driving qualified enquiries back to our sales team. Here is what I’m expecting: • Strategy and planning Map out a monthly content calendar focused on the needs and pain points of homeowners, developers, and commercial clients. Align posts with project milestones, industry trends, and seasonal peaks in construction demand. • Content creation – Images: high-quality project photos, before-and-after shots, infographics, and branded quote cards. – Videos: short Reels or Stories showing on-site progress, time-lapses, client testimonials, and behind-the-scenes clips. – Articles: thought-leadership pieces for LinkedIn that highlight our design process, sustainability practices, and cost-saving tips. • Publishing and community management Schedule posts using Meta Business Suite or Hootsuite, respond to comments and messages within 24 hours, and nurture conversations that naturally guide prospects toward a consultation call. • Lead generation and optimisation Set up targeted ad campaigns in Facebook Ads Manager and LinkedIn Campaign Manager, build simple landing pages if required, and track performance with Google Analytics and native platform insights. Continual A/B testing is expected. • Reporting Deliver a concise report every month covering reach, engagement, cost per lead, and most importantly the number of qualified enquiries attributed to social. Acceptance criteria 1. Minimum of four feed posts and two Stories/Reels per week across Facebook and Instagram, plus one long-form LinkedIn article every fortnight. 2. Brand guidelines, tone, and visual style are followed consistently. 3. Monthly report demonstrates steady growth in leads or includes actionable next steps if targets are missed. If you have a proven track record in the construction or property sector—and can show past campaigns that turned followers into paying clients—I’d love to hear how you would approach this brief.

Project ID: 40563566