Dear;
This is my proposal to help you with your project.
1) Getting You Noticed
Bringing profiles up to date
There are many standards and practices these days with social profiles which need to be kept up to date. Yours are currently more appropriate for the way the platforms were 3 years ago.
Growing your audience
Using Facebook's unique targeting, we can pinpoint fans of golf in your area, of competing golf courses etc. This will encourage more potential users to 'Like' and 'Follow' your pages and profiles.
2) The Process
Step 1: Finding your voice
It's no good posting in a super corporate way if your customers are typically 19-30 and talk mostly in emojis. Your account will be managed by the person most approprate to communicate with your customers.
Step 2: Paid offers
You don't just want free content being posted. It's great for getting shares and likes but every so often you need to ask for the sale. There's an art to this. Don't ask for the sale too much or it turns people off. Don't ask for the sale enough and the exercise becomes unsustainable.
Together, we will work out which content to promote and "boost".
Step 3: Content Calendar
First, we work with you to figure out what kind of content you can produce and at what freqency. Together we'll decide an approprate posting schedule that encourages engagement without burning you out.
3) Your Investment
Strategy
Our pricing is set in a way that it won't actually cost you anything. Our guarantee makes sure that if it doesn't work then you don't pay.
Our strategy for this is two-fold:
1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.
2. We grab the low hanging fruit available first. This funds future work.
4) Guarantee
Like with any business purchase, there's risk attached. We want to completely remove that risk from you and place it on ourselves.
If we don't do what we say we're going to do then you shouldn't pay.
If we don't deliver, you don't pay
Two elements of what you're buying today are your engagement plan and the content calendar. Our guarantee to you is that if we miss responding to someone by 2 hours or miss posting content in accordance with your content calendar then the following month is on us.
It's vital to ensure there's a good amount of content being shared. Our suggestion is you post tips and advice on playing better golf, the best places to play, new clubs, new technologies and more, then use sponsored posts for things like offers, tours of the club and more.
Engagement plan
As you grow, you'll get comments, questions and more. It's absolutely vital to ensure these are responded to in a timely manner. This is the kind of response that generates goodwill, sharing and more. We'll work with you to "find your voice" as a company so we can respond in a suitable way.
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