Progressive Web Application and AMP :
Fast and provides an app like experience to users.
Reliable & works on all browsers.
Improves engagement with push notifications.
Add to home screen option.
Option to change themes (UI).
Breaking news alerts and push notifications.
Offline reading available.
Supports all ad networks for improved monetisation.
Improves website ad ranking, time on site and reduce bounce rate.
Improves search ranking and SEO with AMP
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