We are Chartered Accountants. (CPA if you are in the USA).
We have about 700 users a month at the moment. We get about a 2.5% conversion which is a call or an email query.
We would like to increase this.
I manage the website myself. I want a plan of the most important things to improve conversion.
The site is Wordpress. There are about 6 landing pages that correspond to adwords campaigns at the moment.