I write and create copy that not only grasps people's attention and engages them as a reader. Throughout my career Icreate and produce promotional and game marketing text for over thirty websites. Brainstorm, write, and edit tournament titles, catchphrases, and content for daily, weekly, and monthly promotions. Maintain high standard of innovation and strive to adapt material based on analysis of player behavior. I modify direct marketing to increase player interaction and conversions, in particular for subject lines and mailer structure. Overhauled site content for more than twenty bingo and casino sites this includes game descriptions, FAQs, T&C, spam, privacy policies, and player community sections. Work with business development consultants to produce sites for additional business lines, from articulated company structure to in-depth presentation of business needs.