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Alicia A.

@aDigitalMarketer

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Digital Marketer | Content Strategist | Copywriter

$3 USD / Hour

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Philippines (1:21 PM)

Joined on June 30, 2012

$3 USD / Hour

I have four years worth of experience in crafting and managing engaging content for various personalities, products and services. I am extremely passionate about what I do, continuously creating an exciting online experience for today's netizens.

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Experience

Senior Officer for E-Marketing Services

Oct, 2010 - Apr, 2012

1 year, 6 months

Araneta Center, Inc. (ACI)

Oct, 2010 - Apr, 2012

1 year, 6 months

ACI is one of the country's top commercial properties with products and services in the retail, dining, entertainment and real estate industries. RESPONSIBILITIES: - Planning, developing, implementing and supervising all e-marketing activities (websites, social media, e-mail marketing, mobile marketing, forum posting, online ad placement, AVP) - Modifying and consistently updating all seven websites (Araneta Center, Araneta Coliseum, TicketNet, Araneta Group, Gateway Mall, Gateway Cineplex

Oct, 2010 - Apr, 2012

1 year, 6 months

Editor

Nov, 2008 - Sep, 2010

1 year, 10 months

Positivism

Nov, 2008 - Sep, 2010

1 year, 10 months

Positivism is an advocacy which utilizes an informative, yet highly engaging online magazine that focuses on HIV-related issues in the Philippines. RESPONSIBILITIES: - Branding - Supervising release of issues from conceptualization to production - Writing, editing and producing content - Drafting promotional campaigns

Nov, 2008 - Sep, 2010

1 year, 10 months

Senior Content Strategist

Jul, 2008 - Sep, 2010

2 years, 2 months

Hotbox Creations, Inc.

Jul, 2008 - Sep, 2010

2 years, 2 months

HOTBOX is a creative studio specializing in creating enriched solutions for branding, print, web and motion. RESPONSIBILITIES: - Supervising the Content Department - Taking the lead in Strategic Planning, studying the clients' profile and their target markets - Crafting Integrated Marketing Communication plans for branding/rebranding initiatives - Conceptualizing, writing and pitching advertising materials - Conceptualizing, writing and producing AVPs and viral materials - Conceptua

Jul, 2008 - Sep, 2010

2 years, 2 months

Education

Ateneo de Manila University

2004 - 2008

4 years

AB Communication: Advertising & Public Relations

Flag of

Philippines

2004 - 2008

4 years

Registered Users

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