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santiago de chile, chile
It's currently 12:11 AM here
Joined February 15, 2016
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Alejandro L.
@alejo123
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santiago de chile, chile
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Digital Marketing Specialist
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Experience
Digital Marketing Specialist - Media & Performance
May 2016 - Present
• Analista SEM.
• Implementación y optimización de Campañas en Google AdWords.
• Implementación y optimización de Campañas en Facebook Ads
• Manejo de presupuesto de campañas digitales.
• Monitoreo de marca
• Generación de reportes de medios y de Social Media
• Planificación de medios
• Adobe Analytics - Omniture
• eCommerce
• Manejo y monitoreo de campañas vía API
• Performance analysis and branding
• Campañas SEM
• Campañas SMM
Head of Performance
May 2022 - Present
Liderar equipos de Performance y Monetización para Falabella.com, Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.Liderar equipos de Performance y Monetización para Falabella.com, Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.
Aptitudes: Team Management · E-Commerce · Data Analysis · Monetization · Team Leadership · Digital Marketing
Team Lead Digital Media
Jan 2021 - Apr 2022 (1 year, 3 months)
Liderar equipo de Performance para Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.Liderar equipo de Performance para Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.
Aptitudes: Team Leadership · Process Automation · Facebook Ads · Google Ads · Digital Marketing
Education
Periodista mención Publicidad y RRPP
(5 years)
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