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@anatral
Member since May 12, 2012
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anatral

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Digital media has been at my door step for almost 8 years working with big companies with big budgets such as Air Pacific, Paypal, HP, Webjet, Zuji HK, Financial Times and many more. My experience within the digital space has given me vast exposure in how each industry should communicate to their targeted audience using the right channels to deliver the right message. No projects are too small or too big for me. I'm able to provide a sizable campaign that fits well for any client.
$50 USD/hr
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Portfolio Items

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Experience

Senior Search Manager

Nov 2014 - Sep 2015 (10 months)

- Analyse data for market trends, opportunities or anomalies using specific software tools. - Budget management for all search, social & display. - Retargeting using both Google Adwords & Adroll. - Mobile marketing using Snakkmedia. - Campaign setup & ad deployment for both SEM & display. - Provide strategies & recommendations. - Ongoing SEM & display optimisations. - Google Tag manager - setting up goals for leads or hard conversions. - Monthly & ad-hoc reporting. - Account management.

SEO Consultant

Mar 2014 - Sep 2014 (6 months)

- Business networking - Increase sales revenue - Strategic planning & recommendations - Reporting analysis - Budget forecasting - Account management - Business development processes - Client consultancy - Cold calling - Prospecting affiliates - Client facing - Pitching SEO proposals

Digital Media Analyst

Jan 2012 - Aug 2014 (2 years)

- Manage large clients with big media spend - Bid management tool using Marin software - Review data & metrics - Account health check analysis - Executing campaign strategies & recommendations - Power point presentations - Competitor analysis using Adthena software - Landing page optimisation - Research trend & marketing opportunities - Mobile & tablet marketing campaigns

Search Specialist

Sep 2011 - Dec 2011 (3 months)

At DGM my job role was shortened due to redundancy, however I still made some positive contribution to the company. I’ve managed 10 clients across different verticals focusing on the production only whilst the account managers deal with clients.

Associate Search Manager

Jun 2008 - Aug 2011 (3 years)

- Keyword research - Manage large clients across travel, finance, entertainment, IT & other verticals. - Bid management & reporting using ZAP/DNA & Dart Platform software - Review data & metrics - Executing campaign strategies & recommendations - Power point presentations - Competitor analysis using Adgooroo software - Keyword & ad copy deployment - AB landing page testing - Geo-targeting strategies - Display network

Client Relations Manager / Team Leader

Jan 2007 - Jun 2008 (1 year)

Managed a team of 10 sales consultant for the NZ business division within the SME space selling Google Adwords and Yahoo Search services. Provided 1 to 1 development training and mentoring. - Cold calling & prospecting - Manage clients using CRM system - Meet monthly sales KPIs - Account management - Review Google Adwords & Yahoo search accounts - Upgrading budget spend - Ongoing contract renewals - Client relations

Qualifications

Diploma of marketing (2011)

Management Consultancy Insitution

- Identify and evaluate marketing opportunities - Establish and adjust the marketing mix - Analyse consumer behaviour for specific markets - Interpret Market Trends and Developments - Implement and monitor marketing activities - Plan E-marketing Communications - Design and develop an integrated marketing communication plan - Conduct a Marketing Audit

Certifications

  • US English Level 1
    93%
  • Google Adwords 1
    80%

Verifications

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