- Eleven years of experience in trade marketing and category management, developing strategic and business plans, focusing on customer service.
- Strong analytical skills and holistic business vision – working with finance, commercial and logistics interfaces, contributing to the effectiveness of the results.
- Support sales teams with selling story, market research and POS & promotion material.
- Expertise in innovation and renewal projects, involving project definition, market research, sales projections, and post-launch follow-up.