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Caitlin B.

@cnv510

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PR & Marketing professional, emphasis in Branding

$15 USD / Hour

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United States (8:56 PM)

Joined on September 18, 2010

$15 USD / Hour

As a Public Relations and Marketing professional with an emphasis in branding, I have taken my love of writing, mind for business, and education in both and created a career I excel at and enjoy. My passion is bridging the gap between the creative and corporate sides of business in order to make the biggest difference for my clients. I am a graduate of University of Southern California.

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Experience

Communications Specialist

Aug, 2016 - Dec, 2017

1 year, 4 months

Moroch Partners

Aug, 2016 - Dec, 2017

1 year, 4 months

• Develop, plan and execute strategic public relations initiatives to promote McDonald’s brand • Manage media relations for restaurants across 3 states • Ensure a strong alignment between PR initiatives and key business goals • Develop fundraising and awareness campaigns in support of Ronald McDonald House Charities • Write copy for radio spots, TV appearances, press releases and web • Manage multiple social media accounts

Aug, 2016 - Dec, 2017

1 year, 4 months

Marketing/Communications Coordinator

Jan, 2016 - Jul, 2016

6 months

Harris Marketing Group

Jan, 2016 - Jul, 2016

6 months

-Conducted extensive market research across a variety of industries, including both public and private sectors -Utilized findings of research to create strategic and targeted campaigns designed to grow client business in new markets -Used creative and technical writing to craft marketing materials, such as case studies, white papers, business proposals and industry-specific presentations -Designed, created and wrote websites for multiple clients

Jan, 2016 - Jul, 2016

6 months

PR/Media Consultant

Mar, 2014 - Dec, 2015

1 year, 9 months

HRS, Inc.

Mar, 2014 - Dec, 2015

1 year, 9 months

- Partnered with C-suite to create holistic rebranding campaign and charged with execution - Developed content marketing strategy to position consultants as thought leaders in the community - Wrote and published content for multiple disciplines, including but not limited to human resources, branding and organizational development - Crafted and pitched stories to media partners - Planned and executed social media strategy, increasing followers and interaction 3-fold

Mar, 2014 - Dec, 2015

1 year, 9 months

Education

University of Southern California

2007 - 2011

4 years

BA in Creative Writing

Flag of

United States

2007 - 2011

4 years

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